This summer, K11 Art Mall defies the limits of creativity, and brings the latest in arts and culture to Hong Kong by joining hands with 9GAG – world-renowned meme platform with 200+ million fans – to bring to you the first-ever online-to-offline MEME Museum where some of the most viral and humorous memes of all times are transported from your digital feed to K11 Art Mall to curb your meme obsession!
In this never-seen-before collaboration, K11 Art Mall and 9GAG handpick 100+ viral memes from Hong Kong and around the globe to bring to the physical world. The MEME museum consists of 7 themed zones, each showcasing famed memes from different time periods in various forms such as imagery, 3-D figures, and even scent! Guests will be able to revisit some of the most humorous memes from the classic “Saltbae” to “Swole Doge”. Adding even more fun with AR technology, your favourite memes such as “Confused Nick Young” and “Side Eyeing Chloe” can now be realized in their physical forms on your digital devices!
1. The First “MEME Me” Snapio Photobooth in Hong Kong: Become the main character in your own meme at the specially designed “MEME Me” 4-grid Snapio photobooth. In addition to preset dialogues, you can change the photo backgrounds to various meme scenes to recreate that iconic moment and make it yours!
2. Limited Edition Meme Yes!Cards: As Yes!Card celebrates its 30th anniversary, this nostalgic childhood memory of many Hongkongers will surely become a hit once again! This time K11 Art Mall continues to reinvent the iconic pop culture by transforming Yes!Cards into meme Cards. Draw a GAG for just HK$1 and over 80+ meme Cards await your collection, including the special glitter editions. What’s more is you can scan the QR code on the back of your Yes!Card for a chance to win a shopping spree worth HK$200. There are Yes!Card machines on various floors at K11 Art Mall – be sure to collect them all!
3. Meme Tattoos: Is there a meme or two that you truly relate to? At the MEME museum you can pick from some of the best memes to showcase on your body with temporary tattoo art! Get into the meme spirit and have a laugh with us… because, why so serious?
Get In The Zone
In the Meme-time – an Instagrammable Meme Time Tunnel:
A meme time tunnel showcasing 24 classic memes spanning from the 60’s to present day, “In the Meme-time” lets you relive half a century of meme masterpieces, from “Success Kid”, “Distracted Boyfriend” to “Woman Yelling at a Cat”. Walk through this retrospective to explore the origins and evolution of memes while the sounds of the typing keyboard evoke your favourite Internet meme-ories.
Meme-go-round – 78 Memes to Transport You Around the World:
Do you live your life in meme form? Are there memes you constantly relate to all through the day? Jump on the “Meme-go-round” – a rotating display that takes you around the world in 78 frames of global and local memes. Divided into 5 themes, check out the ones that play on authentic Hong Kong-style jokes, international celeb gags or animated classics. View them all from every angle!
Beyond the Meme – A Sensory 4-D Interactive Experience
The magic of memes extends beyond the digital world. “Beyond the Meme” breaks boundaries by adding an interactive visual dimension as well as an olfactory element to the previously 2-D meme that comes in text or image format. Now coupled with AR technology, the MEME museum lets you physically explore and experience the magic and wonder of memes with your senses. A conveyor belt in the center of the zone loads up reconstructed memes, bringing the classics such as “Confused Nick Young” and “Side Eyeing Chloe” to life. For the first time, exclusive scent pairing for each meme is introduced to immerse you in the ultimate meme experience.
NFT: In Meme We Love:
NFT artwork has become all the rage at art auctions. K11 Art Mall has taken the lead with 9GAG in the trade of digital assets with the launch of the world’s first meme NFT artwork titled “In Meme We Love”.