Dive into Summer with Bellygom at Citygate Outlets!
This summer, Citygate Outlets is bringing Korea’s beloved rising star, Bellygom, to Hong Kong for a groundbreaking first-time collaboration! From now until 31 August 2025, immerse yourself in the “Dive into Summer” campaign, a vibrant, water-based extravaganza featuring Bellygom and his friends in their new summer looks.
Water-themed installations
Get ready for an indoor water party spilling over to an outdoor beach vibe! Don’t miss the ultimate Instagrammable highlight: a five-meter-tall Bellygom at the “Belly Dive Bubbly Swimming Pool” in the L2 Atrium!
Unleash your energy with thrilling water-themed digital games like “Belly Bubble Water Pop” and “Belly Cool Surfing Challenge” by downloading the Taikoo+ mobile app or Citygate Outlets WeChat mini programme (Club CG pre-members/ e-members only). Win and score an exclusive Citygate Outlets x Bellygom Korean-style summer tattoo sticker!
Bellygom pop-up store
The city is also welcoming Hong Kong’s very first Bellygom pop-up store at Citygate Outlets, offering over 250 official items flown directly from Korea, including brand-new 2025 themed exclusives like waterproof film cameras, mystery plush boxes, and soft cuddle cushions. Snap photos at poolside-inspired changing room spots, and keep an eye out for surprise Bellygom appearances!
Catch the Bellygom themed ice cream truck on 19 and 26 July 2025 for 2,000 free strawberry soft-serve cones and a $100 mall shopping e-Voucher for Club CG members (while stocks last!). Each cone comes with a Citygate Outlets x Bellygom water-bubble keychain. Plus, Bellygom himself will make surprise appearances at Citygate Outlets on 2, 16, and 30 August (Saturdays only) for meet-and-greets! Follow Citygate Outlets’ social media for the latest updates.
Bellygom event details
When: Until 31 August 2025
Where: Citygate Outlets, 20 Tat Tung Road, Tung Chung, Lantau Island, Hong Kong