With distinct soil and grape varieties, Alsace is home to high-quality and affordable wines, produced by passionate winemakers. So, get ready – the Alsace Rocks promotions and bottles will “rock” your world!
Are you looking to get into the wonderful world of wine, or seeking something different for your palate? Look no further than the wines from Alsace. Priding itself as one of the most exceptional wine regions in the world, Alsace is now showcasing its very best in Hong Kong with its month-long Alsace Rocks campaign. Following its success in Japan and the US, Alsace Rocks will be running in Hong Kong from 26 September to 31 October. Discover the charms of Alsace wines with a masterclass and tasting, and be sure to take advantage of the numerous retail promotions across the city.
But why does Alsace rock?
If you’re a fan of white wine, chances are you would’ve heard of the world-class varieties from Alsace. From the dry Riesling and the earthy Pinot Gris, to the spicy Gewurztraminer to the elegant Pinot Noir, Alsace wines are renowned for their aroma, balance, and complexity. These qualities are achieved by the slow ripening of grapes, which is enabled by the region’s cool-continental climate, abundant sunshine, and the incredibly dry weather.
Moreover, Alsace is geologically diverse and, yes, this is where the “rocks” come in! The region’s terroir includes 13 unique soil types from eight natural mother rocks, including volcanic soil, limestone, clay, and more. This distinctive environment, along with ardent winemakers and their efforts in innovation and sustainability, result in top-tier wines that are ideal for any occasion or budget.
Explore Alsace Rocks’ array of retail promotions across Hong Kong
Missed the grand masterclass and tasting held by Vins d’Alsace on 22 September? Don’t worry – you can still grab your own bottles at leading retailers across the city, online or in-store. You’ll find Alsace wines on offer at East Meets West, Watson’s Wine, Links Concept, Jebsen Fine Wines, Ponti Wine Cellar, among others. Take a look online for the full list of promos today!
Find out more about Alsace Rocks.
This post is sponsored by Alsace Rocks.