“Ado may sound happy, nonetheless it contains our general characteristics - a despairing and almost gloomy undertone,” says Kim, lead singer of Thud.
Having played support to bands like Yuck, The Cribs, The Bilinda Butchers and Beach Fossils, you’re probably familiar with local shoegaze and dream pop darlings Thud. Since their critically acclaimed debut EP Floret released in 2015 (and limited cassette Prime of Pride in between the years), music fans have been dying for more. And finally, Thud released their long-awaited single Ado, along with the promise of a 7” vinyl later in 2018.
Ado by Thud. What’s it about?
According to Kim, lead singer of Thud, Ado is about the nuances and little fusses in life that you can’t escape from, as well as the sad realisation that all flames of passion can burn out eventually. Featuring two tracks – Ado on A-side, Still Still on B-side – new single Ado exudes a cheery tone thanks to the much faster rhythms on both tracks, though the sentiment behind it is actually much more depressing than it appears to be (and that’s why we love it).
What makes this release even more exciting is that, aside from Songs For Children, Thud are also releasing Ado in collaboration with Ghost Crew Records, a new UK-based indie label established by Menace Beach bassist/artist manager Matt Spalding. The two labels came together because of their collective involvement in shoegaze pioneers Slowdive (SFC promoted their Asia tour in 2014 while Matt works as part of Slowdive’s management in the UK), and a mutual love and appreciation for Thud’s musical endeavour.
Produced by the band themselves in Hong Kong, and mixed by Matthew Johnson (Hookworms) at Suburban Home Studio in Leeds, Ado satisfies the same needs for fellow shoegaze fans – a resounding wall of sound fed by heavy guitar reverb and summery synth.
It’s definitely one of the most delightful shoegaze (or as they call it – space gaze) releases of the year. And we absolutely can’t wait for their 7” vinyl, so stay tuned.
Read our full interview with Thud on the making of Ado
Ado is now available here
Want to discover more cool new music? Check out these Hong Kong concerts in June, understand post-rock music with local band Life Was All Silence or find out more about the three-day music fest Ear Hub 2018.