The Brandery Asia

Fashionistas, mark your calendars and ready your cards because it’s time to do some serious shopping. Better yet, get your weekly fix with your man in tow ‘cos there’s plenty in store for him too!

Come next weekend, you’ll be laying hands on both local and international labels (from local talent Ong Shunmugam to UK-based Pointer Footwear) because both Blueprint and The Brandery Asia will be open to shoppers!

Not familiar with the concept? We’ll break it down for you.

The Brandery Asia is an extension of the established Brandery show from Barcelona, Spain. Think of it as an international launch pad for urban, street, and casual labels looking to gain a foothold on the Asian market – which makes you a totally savvy shopper by attending. Plus, there will be samples and discounts on items which regular retailers won’t have – need you hesitate any longer?

Here are our top three picks you must check out:

Pointer Footwear

If you’re sick of those trendy limited edition sneakers out there, Pointer is your answer. They design simple, well-designed casual shoes for both men and women that will take you from brunch to a night out in town. ‘Cos hey, if you’re going to sport a pair of sneakers, why not choose the best right?

Tip: 40% off past season shoes. Free stickers and tote bags with every purchase. This is the first time Pointer is going on sale in Singapore.


We cannot overstate our love for BAGGU. Chuck one of their stylish eco-friendly bags in your handbag and you’ll never ask for another plastic bag again. BAGGU’s bags are lead-free and ethically made, and though they look delicate, they’re tough as nails. Perfect, isn’t it? Their colourful backpacks make great bookbags for kids, and their leather range is to die for. It’s like Céline on a dime – must buy!

Tip: 20% off all Baggu bags. This is the first time Baggu is going on sale in Singapore.

Martina Pink

Dull officewear got you down? Perk outfits up with quirky Martina Pink shoes! With handcrafted embellishments, lively prints, contrast colouring, and vintage-inspired styles from the 50s and 60s, these shoes are total statement-makers.

Tip: All shoes at 50% off.

Other labels at the Brandery Asia include: Library, Island Shop, Custo Barcelona, N. Tyler, Munich, Per Me, Hailey & Sasha, Flesh Imp, FEMMEX, Feiyue, Cora Lingerie, Pachelbel Fashionista, Les Affaires, and Etiquette Clothiers.

Watch out for tomorrow’s fashion report: we’ll give you the lowdown on Blueprint (co-located in the same space as The Brandery Asia).

The Brandery Asia is happening from Thu 17 May – Sun 20 May 2012. It will be open to members of the public for shopping on Sat 19 May – Sun 20 May 2012, at Suntec Singapore International Convention and Exhibition Centre, Level 2, Ballrooms 1, 2, and 3.