Need new threads in time for Hari Raya? Whether you’re looking for a stylish kebaya, baju kurung or jubah, these modest wear labels are on point...
Modest fashion is making waves worldwide, raking up likes via social media on everything from minimalist to frou-frou. To say that modest fashion is exclusive for Muslim women would be rather incorrect as women from various religions and backgrounds have chosen to cover up for decades – newsflash: yes, it’s a choice. Plus, no one can say no to a good dose of shopping. Expand your wardrobe with these effortless and comfy modest Muslimah fashion pieces in bold and contemporary designs for Hari Raya and Eid – and throughout the year.
Anaabu
If we’re awarding points, it’s going to be A for effortless at Anaabu. This minimalist and sustainable brand wears the androgyny label on its sleeve, featuring almost genderless fashion in its collections. For muted tones, clean silhouettes and attention to detail, this is the place to go.
Anaabu, available online, ships to Singapore.
Mimpikita
The brainchild of the Zulkifli sisters, Mimpikita translates to ‘our dreams’ in Bahasa Malaysia, which is also the reflection of the label. The Lebaran 2020 collection screams Peranakan vibes with a nod to great women being the pillar of the family. Expect kebaya and alluring sets in bold colours, polished print-on-prints and unexpected details.
Mimpikita, available online, ships to Singapore.
Deepduzt
Modest, classy and oh-so-comfy – that’s how you’d describe the pieces at Deepduzt. Made for Singapore’s blazing hot weather, the dull satin material will keep you cool throughout your Raya visiting. And those earthy, muted tones? So chic. The Eid 2020 collection has intricate hand-sewn songket skirts and striped kurung sets in the comfiest cotton rayon. Take a look online for more blouse, skirt, pants and shawl options.
Deepduzt, available online, enjoy free local shipping for purchases above $100 with the promo code ‘STAYHOME’.
Petra
It’s all about prints at Petra as the modest fashion label teases us with vibrant floral and abstract patterns, plus eye-catching colours that you can spot from afar. Yup, plenty of classic looks for you to snap up.
Petra, available online and via Zalora, ships to Singapore.
Gypsol
Hand-sewn to perfection with a touch of gypsy and boho-chic magic, the versatile pieces at Gypsol can be worn beyond Hari Raya. Hit up ‘em up for cotton kimonos, embroidered cropped jackets and outerwear.
Gypsol, make an order via Instagram or Facebook.
Arared
Major colour crush moment right here. Arared’s latest Raya collection focuses on mood-lifting floral motifs. You’ll find the flowery details in cuts, lines, shapes, embroideries, and fabric textures along with chic flushes of blush and fuchsia hues.
Arared, available online with shipping to Singapore.
Whimsigirl
“Minimal but not typical” – we couldn’t agree more! For modest wear with a playful twist, Whimsigirl has ’em all. We see why this Malaysian label is a favourite amongst comfort creatures; it offers breathable two-piece outfits with unique silhouettes such as the tapered 3/4 sleeves or the long flared bell-sleeves for women and children. Each piece is ethically created using natural fibre fabrics like linen and cotton to ensure that they are comfortable for daily wear. In typical Whimsigirl fashion, the newly released Nona collection takes Eid at home to the next level with comfy styles you can wear at home all day.
Whimsigirl, available online with delivery to Singapore.
Pomelo
Pomelo’s 59-piece collection is all about ‘bright days ahead’, calling upon the community to spread love and positivity during the festive season. It’s a modern take on traditional looks – think floral prints, lace details, broderie anglaise textures and exaggerated ruffles.
Pomelo, available online with free delivery for orders above $40.
Zalia
Zalia has a whopping number of 319 designs in its Raya 2020 collection so you’re bound to purchase more than just one item. The Ocean Odyssey-inspired collection is filled with a blend of vintage silhouettes and contemporary twists like peplum pleats and textured fabrics. Feast your eyes on deep jewel tones, alluring sequin pieces, intricate floral embroidery and dusty pastels.
Zalia, available online with delivery for orders above $50.
Ayu Apparels
From beaded sequin kurung sets to brocade maxi skirts, embossed peplum tops to throngs of plain and printed scarves – this online marketplace seems to have everything you need for a stylish and trendsetting Raya celebration. Well, it is Singapore’s largest Muslimah online store after all. Our only gripe? There are just too many choices to select from. Step into style right here.
Ayu Apparels, available online with free shipping within Singapore.
Alia
It’s elegance personified at Alia, a leading modest fashion label that aims to explore fashion keeping simplicity, style and comfort with a touch of modesty in their pieces. Snap up traditional pieces with a modern edge and amp it up with a splash of botanical prints or play mix-and-match with clashing patterns and styles.
Alia, #02-23A, Tampines Mall, 4 Tampines Central 5, Singapore 529510 or order via WhatsApp at +65 8921 6545.
Happy Vibes
You don’t need a celebration like Hari Raya to shop at Happy Vibes. Created with a perfect likeness of modern meets modest, Happy Vibes carries swoon-worthy pieces for any day at affordable prices. Of course, if you’re looking for baju kurung sets and shawls, the shop has got your back. But hurry, most pieces sell out fast.
Happy Vibes, available online.
FashionValet
For your Malaysian fashion fix, FashionValet is here for you. The multi-label online boutique carries designer modern modest wear – including gorgeous baju kurung and kebaya in contemporary silhouettes for Hari Raya – by Soonaru, FZK by Fitri Zainal, Poplook Premium, Larney, Aere, and Adrianna Yariqa, amongst others. Besides traditional Malay dresses, FashionValet also stocks a variety of jubah and abaya in velvet, lace and satin for a roomy, and modest maxi dress alternative.
FashionValet, available online with free delivery to Singapore for orders over MYR150 (S$50).
Baju by Oniatta
Another one for the batik aficionados, Baju by Oniatta is driven by designer (and supermum!) Oniatta Effendi’s love for the Indonesian decorated fabric. What sets the label apart from other batik brands is the contemporary elements she fuses into her versatile creations – you can wear it formal with a kebaya top or go casual and match it with a T-shirt! For authenticity, the fabrics are sourced from different parts of Indonesia, and no two pieces are the same.
Baju by Oniatta, available online.
Adrianna Yariqa
Are you into pastels? If you answer ‘yes’, check out local modest wear designer Adrianna Yariqa. Her collection of brightly-coloured frocks include A-line baju kurung for Hari Raya, dress tops for the office and batik sweatshirts for cooler weather. Fit for minimalists, her designs are simple and versatile. You can also shop for the whole fam while you browse through her online catalogue – there are matching styles for men and kids!
Adrianna Yariqa, available online with free shipping to Singapore.
En Pointe
The brainchild of Dahlia Mohd and Natasha Sulaiman, this boutique houses a specially curated selection of designs by local and regional designers such as Ana Abu, Nellisa Hilman, Rico Rinaldi, Zakwan Anwar, Tsyahmi and more. Expect everyday gorgeous modest alternatives with affordable price tags. Available for both men and women, shop everything from button-down shirts to maxi dresses with long sleeves and high necklines, as well as baju kurung and kebaya by both renowned labels and emerging designers for its Raya collection.
En Pointe, 784 North Bridge Road, Singapore 198752, send a DM via Facebook for online orders.
Poplook
Malaysian e-commerce brand Poplook is another key player when it comes to both modest wear and Raya fashion. Over eight drops have been released so far, each topping the other with showstopping ruffled dresses, lacy kurungs, gartered sleeve end details and printed two-piece suits. Want to match your hijab to your threads? The store stocks a hefty range of scarves in all sorts of fabrics including jersey and chiffon, and styles like square and butterfly.
Poplook, available online with free shipping to Singapore for orders above $30.
Uniqlo x Hana Tajima
Whether you’re looking for everyday casual wear, or simple contemporary pieces for Hari Raya, you can’t go wrong with Uniqlo’s modest fashion collab with British-Japanese designer Hana Tajima. Inspired by her Japanese roots and English upbringing, her collection comprises of simple yet elegant skirts, dresses, tunics, hijabs, headbands and a newly-introduced belted long coat, with fabric drapes and tucks included to enhance the design.
Uniqlo x Hana Tajima, limited pieces available online and at the Orchard Central flagship store.
Aneka Apparel
We fell in love with this Indonesian label’s collab with Smitten by Pattern. This time, Aneka’s bringing it with a fresh collection of vibrant colours like pandan green and ketupat (orange-green plaid) that’ll brighten anyone’s day. Mix and match the pieces and get the whole fambam to join in the fun. The collection extends to kids and gents.
Aneka Apparel, drop a WhatsApp text for orders.
Lulu Alhahad
Got a feel for something Moroccan and Arabian-esque? Find your style right here. Redefining modest wear, one show-stopping number at a time, Lulu Alhahad’s designer-inspired themes, embroidery and imported fabrics are must-haves in every wardrobe. We’re still dreaming about that Achoura black jalabiya (traditional Egyptian garment), pictured above.
Lulu Alhahad, available online.
Frock & Flock
Carefully selected and created with the best hand-painted batik, Frock & Flock infuses the most beautiful batik designs with your everyday style. Fawn over flowy skirts and comfy pants, batik tops and outerwear. Go all extra with floral batik prints or take it down a notch with hues of grey. No matter the choice, you’ll be keeping up your style credentials this Hari Raya.
Frock & Flock, available online.