Need new threads in time for Hari Raya? Whether you’re looking for a stylish kebaya, baju kurung or jubah, these modest wear labels are on point...
Modest fashion has been making waves worldwide, raking up likes via social media on everything from minimalist to frou-frou. Even the big names in fashion have stepped up their game. Modest Fashion Week has also taken the world by storm, sprouting up in cities like Tokyo, London, and now Singapore. To say that modest fashion is exclusive for Muslim women would be rather incorrect as women from various religions and backgrounds have chosen to cover up for decades – newsflash: yes, it’s a choice. Expand your wardrobe with these effortless and comfy modest fashion pieces in bold and contemporary designs for Hari Raya and Eid – and throughout the year.
The brainchild of the Zulkifli sisters, Mimpikita translates to ‘our dreams’ in Bahasa Malaysia which is also the reflection of the label. Diving deep into the brand story, the Lebaran 2019 collection takes it home by drawing inspiration from the festive mood and spirit of the Raya season. So expect a mix of cultural influences and contemporary prints and colours.
Mimpikita, available online, ships to Singapore
Modest, classy and oh-so-comfy – that’s how you’d describe the pieces at Deepduzt. Made for Singapore’s blazing hot weather, the dull satin material will keep you cool throughout your Raya visiting. And those earthy, muted tones? So chic. The Kuntum collection (its first Eid collection) has adorable mini flower embroidery on the baju kurung sets. Take a look online for more blouse, skirt, pants and shawl options.
Deepduzt, available online
It’s all about prints at Petra as the modest fashion label teases us with the most elegant designs inspired by beautiful and majestic wall paintings of the Jodhpur Fort in Rajasthan’s Mughal wall to vintage pieces from grandma’s wardrobe. Yup, plenty of classic looks for you to snap up.
Petra, available online, ships to Singapore
Hand-sewn to perfection with a touch of gypsy and boho-chic magic, the versatile pieces at Gypsol can be worn beyond Hari Raya. Hit up ‘em up for cotton kimonos, embroidered cropped jackets and outerwear or visit their booth at the Geylang Serai Bazaar.
Gypsol, make an order via Instagram or visit booth B29 at Wisma Geylang Serai Bazaar
Major colour crush moment right here. Arared’s latest Raya collection focuses on floral motifs with a nod to the Jardin de Paris. You’ll find the floral details in cuts, lines, shapes, embroideries, and fabric textures along with chic flushes of blush and fuchsia hues.
Arared, Available online with shipping to Singapore. Drop a Whatsapp text for more details.
If we’re awarding points, it’s going to be A for effortless at Anaabu. This minimalist and sustainable brand wears the androgyny label on its sleeve, featuring almost genderless fashion in its collections. For muted tones, clean silhouettes and attention to detail, this is the place to go.
Anaabu, available online, ships to Singapore
We fell in love with this Indonesian label’s collab with Smitten by Pattern last year. This time, Aneka’s bringing it with a fresh collection of vibrant colours like pandan green and ketupat (orange-green plaid) that’ll brighten anyone’s day. Mix and match the pieces and get the whole fambam to join in the fun. The collection extends to kids and gents.
Aneka Apparel, drop a Whatsapp text for orders
“Minimal but not typical” – we couldn’t agree more! For modest wear with a playful twist, Whimsigirl has ’em all. We see why this Malaysian label is a favourite amongst comfort creatures; it offers breathable two-piece outfits with unique silhouettes such as the tapered 3/4 sleeves or the long flared bell-sleeves for women and children. Each piece is ethically created using natural fiber fabrics like linen and cotton to ensure that they are comfortable for daily wear. In typical Whimsigirl fashion, the newly released Mekar collection features 37 separates to create over 100 combinations of outfits for Raya and beyond the festive season.
Whimsigirl, available online with delivery to Singapore
From beaded sequin kurung sets to brocade maxi skirts, embossed peplum tops to throngs of plain and printed scarves – this online marketplace seems to have everything you need for a stylish and trendsetting Raya celebration. Well, it is Singapore’s largest Muslimah online store after all. Our only gripe? There are just too many choices to select from. Step into style right here.
Ayu Apparels, available online with free shipping within Singapore
It’s elegance personified at Alia, a leading modest fashion label that aims to explore fashion keeping simplicity, style and comfort with a touch of modesty in their pieces. Snap up traditional pieces with a modern edge and amp it up with a splash of botanical prints or play mix-and-match with clashing patterns and styles. Psst.. the Alia EID ’19 collection is available at the Tampines outlet so snap ’em up fast.
Alia, #02-23A, Tampines Mall, 4 Tampines Central 5, Singapore 529510
You don’t need a celebration like Hari Raya to shop at Happy Vibes. Created with a perfect likeness of modern meets modest, Happy Vibes carries swoon-worthy pieces for any day and that too at affordable prices. Of course, if you’re looking for Baju Kurung sets and shawls, they’ve got your back. But hurry, most pieces sell out fast.
Happy Vibes, available online
Got a feel for something Moroccan and Arabian-esque? Step into style right here. Redefining modest wear, one show-stopping number at a time, Lulu Alhahad’s designer-inspired themes, embroidery and imported fabrics are must-haves in every wardrobe. We’re still dreaming about that Achoura black jalabiya (traditional Egyptian garment), pictured above.
Lulu Alhahad, available online
Frock & Flock
Carefully selected and created with the best hand-painted batik, Frock & Flock infuses the most beautiful batik designs with your everyday style. Fawn over flowy skirts to comfy pants; batik tops and outerwear. Go all extra with floral batik prints or take it down a notch with hues of grey. No matter the choice, you’ll be keeping up your style credentials this Hari Raya.
Frock & Flock, available online
For your Malaysian fashion fix, FashionValet has got your back. The multi-label online boutique carries designer modern modest wear – including gorgeous baju kurung and kebaya in contemporary silhouettes in time for Hari Raya – by Soonaru, FZK by Fitri Zainal, Poplook Premium, Larney, Aere, Adrianna Yariqa, amongst others. Besides traditional Malay dresses, FashionValet also stocks a variety of jubah and abaya in velvet, lace and satin for a roomy, and modest maxi dress alternative.
FashionValet, available online with free delivery to Singapore
Baju by Oniatta
Another one for the batik aficionados, Baju by Oniatta is driven by designer (and supermum!) Oniatta Effendi’s love for the Indonesian decorated fabric. What sets the label apart from other batik brands is the contemporary elements she fuses into her versatile creations – you can wear it formal with a kebaya top or go casual and match it with a T-shirt! For authenticity, the fabrics are sourced from different parts of Indonesia, and no two pieces are the same. If you are intrigued by blue-coloured batik, check out its exclusive Raya range of Indigo Batik Tulis which includes traditional Javanese-inspired kebaya.
Baju by Oniatta, Available online
Are you into pastels? If you answer ‘yes’, check out local modest wear designer Adrianna Yariqa. Her collection of brightly-coloured frocks include A-line baju kurung for Hari Raya, dress tops for the office and batik sweatshirts for cooler weather. Fit for minimalists, her designs are simple and versatile. You can also shop for the whole fam while you browse through her online catalogue – there are matching styles for men and kids! The Ay Lebaran 2019 collection is no different, but with a tinge of Arabic culture.
Adrianna Yariqa, Available online
The brainchild of Dahlia Mohd and Natasha Sulaiman, this North Bridge Road boutique houses a specially curated selection of designs by local and regional designers such as Ana Abu, Nellisa Hilman, Rico Rinaldi, Zakwan Anwar, Tsyahmi and more. Expect everyday gorgeous modest alternatives with affordable price tags. Available for both men and women, shop everything from button-down shirts, maxi dresses with long sleeves and high necklines, as well as baju kurung and kebaya by both renowned labels and emerging designers for its Raya collection. En Pointe & Co. will be collaborating with Lulu Alhadad for a Raya pop-up at 762 North Bridge Road from 4 May to 2 June.
En Pointe, 784 North Bridge Road, Singapore 198752
Malaysian e-commerce brand Poplook is another key player when it comes to both modestwear and raya fashion. Over eight drops have been released so far, each topping the other with showstopping ruffled dresses, lacy kurungs, gartered sleeve end details and printed two-piece suits. Want to match your hijab to your threads? The store stocks a hefty range of scarves in all sorts of fabrics including jersey and chiffon, and styles, like instant, square and butterfly.
Poplook, Available online
Uniqlo x Hana Tajima
Whether you’re looking for everyday, casual wear, or simple contemporary pieces for Hari Raya, you can’t go wrong with Uniqlo’s modest fashion collab with British-Japanese designer Hana Tajima. Inspired by her Japanese roots and English upbringing, her collaborated collection comprises of simple yet elegant skirts, dresses, tunics, hijabs, headbands and a newly-introduced belted long coat, with fabric drapes and tucks included to enhance the design.
Uniqlo x Hana Tajima , limited pieces available online and the Orchard Central flagship store
Modestyle is more than just an e-commerce retailer, the multi-label store also manages online media and digital marketing for the modest fashion industry. Always up for new ideas, Modestyle collaborates with other fab brands to bring you stylish modest wear pieces with classic feminine silhouettes decorated in lace, sequins, pleats and more.
Modestyle, available online
Modest dressing has never been more chic! The Modist is the first luxury fashion e-tailer that caters to modest fashion, carrying high-end designer brands such as Alberta Ferretti and Mary Katrantzou. Not only for Muslim women, this online store provides modest fashion for women of all faiths, cultures and style preferences. Shop the Ramadan edit for a luxe Hari Raya. From various elegant, sophisticated and fashionable pieces to choose from, including maxi dresses, crepe capes, georgette gowns, and even velvet dress and robe sets, you’ll be looking très chic is no time!
The Modist, Available online