Wheels on the Bars SG, an initiative started in a time of Covid-19, aims to enable bar owners to be discovered easily through a single platform, and potentially reap cost savings from batched delivery services. Bar owners have been forced to shut their business to meet the government’s call for social distancing since 27 March 2020.
Since the new regulations kicked in, bar owners have been trying to keep up with the latest changes, bottling their cocktails and having to deal with packaging. This is uncharted waters for them, since drinking at bars has always been experiential and takeaways are not common. They now have to solve the logistics issue as well, to manage delivery costs, especially for pure bars who are not exposed to the now ubiquitous food delivery scene. Listing on food delivery sites currently restricts the bar by locale and commission fees are more untenable given the higher value of orders.
Wheelsonthebars.sg seeks to provide an alternative channel for bars to digitize their beverage menus and their craft, to reach out to a wider audience of now stay-home customers. Listing on the platform is free of charge, and Wheels on the Bars has since reached out to bar owners to list on the platform. With more orders, the platform aims to reap cost savings from batching of delivery orders and pass this savings back to bar owners in this difficult situation.
The Singapore government has mandated that all entertainment venues close till 4 May 2020. While subsidies are given to offset the cost of doing business, being able to sustain their brand, their staff whose livelihoods have now come to a sudden halt, are the top concern on bar operators’ minds right now.
#WheelsOnTheBars: Support for SG local bars
