We get up close and personal with the former model-turned-homegrown designer and find out more about her label, Dzojchen.
Chelsea Scott-Blackhall, local fashion designer and founder of the label Dzojchen, has been quietly yet furiously, climbing the ranks in the fashion world. And this year, we’ve seen her take on the Big Apple as part of CFDA’s fashion incubation program — an honour only bestowed on Singapore’s top design talents.
Hi Chelsea, paint us a picture of your brand, Dzojchen.
The name ‘Dzojchen’ is derived from a Sanskrit word meaning self-completeness or wholeness; and the brand’s essence is expressed in the word ‘Individuality’, with emphasis given to the duality in one’s individuality. Both the brand name and the expression of its essence evolved from understanding that seemingly contradictory dualities are ever-present in all of us, given in the examples of being rational and emotional, strong yet sensitive, or responsible yet fun-loving. When I developed my own label, I gave much thought to what should be its defining characteristics and DNA. It is by harmonizing these dualities we become more self-complete and self-confident. And the same can be true of the clothes we wear, the fashions we choose and put together.
Before Dzojchen, you were modeling. Was there a eureka moment when you decided to explore the design aspect of fashion or was it a gradual transition?
There was no eureka moment in my decision to create my own label. Rather, the experience, passion, knowledge and contacts I built up in the world of fashion led to a gradual belief that I had something to offer the world. It began as a dream and became a conviction.
Who or what are some of your major influences?
They come from different sources; the example, encouragement and support of my family being one of them. I have also seen the richness of culture and diversity through my travels and my liberal education has helped too. Music has always been a major influence, as well as the individuals behind it, a prime example being David Bowie.
You recently showed at Singapore Fashion Week this year. Talk us through your collection and your thought process while designing it.
My collection was inspired by my love of the imagery associated with an olde England countryside. I find it interesting — the traditions and finery associated with noble households and their inter-dependence with the traditions and practicality of the working class. My collection aims to juxtapose a sense of tradition and refinement, with a more relaxed, free-spirited feeling, blending sensuality with strength; shades of Lady Chatterley and her Gamekeeper lover.
What did it feel like showing on home ground, particularly on a much bigger scale than usual?
While I’ve previously shown several times in Singapore, this year was more daunting and exciting because I was selected to be a part of the Fashion Futures programme, in partnership with the Council of Fashion Designers of America (CFDA). I not only wanted to do justice to the brand, but also to the perception and pride of Singapore and our growing fashion industry.