Campari, Italy’s iconic red Aperitivo and Imbibe Magazine continue to partner together for the 9th year to lead the charge on Negroni Week, an international charity initiative that celebrates more than 100 years of the Negroni Cocktail, an iconic mix of Campari, gin and sweet red vermouth. Over the course of seven days, thousands of bartenders, venues and consumers will celebrate three spectacular ingredients, with Campari at the heart, over one shared charitable goal. Over the course of 9 years, Negroni Week has raised over US$3 million dollars (HK$23 million and 4 hundred thousand dollars) in more than 70 countries, from the four corners of the world, for a variety of charitable causes.
What is Negroni Week?
With Negroni Week, Campari and Imbibe put the power of fundraising in the hands of bars, restaurants, and retailers. This year, you’re invited to celebrate the return of the hospitality venues we’ve missed so much, whilst giving back to important charitable causes and raising a Negroni with friends.
During Negroni Week in Hong Kong, you can enjoy exclusively created Negronis by popular bars around Hong Kong like Argo, Veda, Sugar East Hotel, Apothecary, and Ozone. The list also includes Asia’s 50 Best Bars such as Coa, Tell Camellia, DarkSide, The Wise King, and Penicillin, where best in class Negroni recipes will be showcased.
Come join us at events throughout the week such as The Negroni Week 2021 Opening Party: Italian Affairs presented by Duddell’s on September 13, the Artesian’s Negroni Workshop on September 16, Smoke and Barrel’s Negroni Week BBQ Brunch and The Diplomat’s Night of a Thousand Negronis on September 19.
Also celebrating September as the Negroni Month is The Daily Tot with its Banana Negroni and its Awareness for Afghanistan guest shift on September 29. Visit our event page for more details.