Drew House is a new Los Angeles based streetwear company started by Justin Bieber and a small group of his longtime collaborators. Drew House has a casual, cool, break the 4th wall kind of vibe. The clothing sits somewhere between lounge and streetwear, the dialogue carefree and familiar—like it’s all between friends. And that’s really what’s at the core of this brand: imagine a bunch of homies chillin’ by the pool in the Valley, skating to the local donut shop, not worried about tomorrow or next week because today is a good day. At the Drew House, you can just be yourself and “wear like you don’t care.”
This is the brand’s first-ever pop-up shop and physical location. Located in the heart of Soho on 36 Cochrane Street, the pop-up shop will feature a range of never-before-seen products and exclusive merchandise available only to our Hong Kong fans and customers. Choosing Hong Kong for its first-ever physical location, Drew House hopes to make a bold global statement for the brand while solidifying its presence in the fashion realm.