Happening from now until 31 March 2023 the ‘Lion City Hunter’ breathes a refreshed display on PUMA’s billboard screen to showcase the local tourist precincts of Sentosa and Robertson and Boat Quay Civil District area. With elements including Sentosa’s Siloso Beach and cable cars as well as the ever-iconic River Cruise boats and Sir Stamford Raffles married together into one display there is more than meets the eye.
Upon scanning a QR code which appears on the side of the billboard consumers are taken on an augmented reality gamification interface on their mobile phones. By pointing their mobile phone cameras to hunt the elements on the billboard consumers score points which allows them to redeem prizes exclusive to PUMA’S 313@somerset Flagship store. This includes:
– Grand prize 1 year’s worth of PUMA footwear (6 pairs) as a lucky draw in which consumers are automatically entered into upon joining the game
– 5 x PUMA Suede classic XXI trainers
– $50 PUMA Voucher
– $20 PUMA Voucher
– $10 PUMA Voucher