Souhela Ferrah

Tell us your story – how did you get here?

My journey to where I am today as the founder of Fields of Yarrow, a natural skincare brand born in Bali, has been a remarkable and fulfilling one. It’s a story of passion, dedication, and the unwavering support of both my partner and our loyal customers.

Six years ago, I embarked on a mission to create something truly special; a skincare brand that not only embraced the natural beauty of Bali, but also celebrated its rich heritage of wellness and self-care. Bali, with its lush landscapes and vibrant culture, provided the perfect backdrop for our vision.

From the very beginning, this venture was a labour of love. I poured my heart and soul into crafting products that not only nurture the skin, but also connect people with the essence of Bali. The journey was not without its challenges, but I was driven by an unwavering belief in the quality and authenticity of our products.

One of the key factors that brought me to where I am today was the incredible support of my partner. His belief in my vision, combined with his invaluable guidance and encouragement, played a pivotal role in navigating the ups and downs of entrepreneurship. Having a partner who shares your dream is a true blessing, and I am endlessly grateful for his presence on this journey.

However, Fields of Yarrow would not be what it is today without our loyal customers. Over the years, we have built a community who have embraced our products as part of their daily self-care routines. Their feedback, trust, and loyalty have been the driving force behind our growth and success.

Today, as I reflect on the past six years, I am proud of what Fields of Yarrow has become. Our brand is not just about skincare; it’s about promoting a lifestyle of well-being, self-care, and a deep connection to the natural world. I am excited about the journey ahead, as we continue to innovate, expand, and share the beauty of Bali with the world.

What accomplishment are you most proud of?

The accomplishment I’m most proud of is successfully extending our brand overseas. We’ve made our mark in Singapore and Europe, and we’re on the verge of launching in Japan and the United States. These international expansions not only signify our growth, but also our ability to connect with diverse audiences worldwide, all of whom appreciate the natural beauty and wellness ethos that defines our brand. It’s a testament to our dedication and the incredible support of our team and customers.

What impact have you made in Bali?

I am proud to have made a distinctive impact through our skincare brand. We stand as the only natural brand in Bali dedicated to the seed-to-skin approach. Our commitment to this holistic philosophy led us to establish our own farm, where we cultivate plants and flowers that are meticulously infused into our formulas. This not only ensures the highest quality ingredients, but also fosters sustainable, local agriculture. Our presence in Bali isn’t just about skincare; it’s about nurturing the land, fostering sustainability, and sharing the essence of this beautiful island with the world, one seed at a time.

What does the future look like for you?

Looking ahead, the future for me is an exciting canvas filled with boundless possibilities.

Firstly, I envision the continued expansion of Fields of Yarrow, taking our brand to even more corners of the globe, spreading the message of natural skincare and the beauty of Bali worldwide.

Secondly, we’re dedicated to nurturing a larger farm, fostering sustainability and providing an even richer source of premium ingredients for our products. But it’s not just about products; I see myself sharing my passion and expertise through masterclasses around the world. These classes will empower people to transform their skincare routines naturally, achieving remarkable results and embracing a healthier, more radiant version of themselves.

In essence, the future is a vibrant tapestry of growth, sustainability, and education, all anchored in the beauty of nature.

What do you love most about Bali?

What I love most about Bali is its amazing blend of nature and boundless possibilities. The island’s natural beauty, from its lush landscapes to the breathtaking ocean, is truly awe-inspiring and never fails to inspire me.

But what makes Bali truly special is its spirit – the feeling that here, anything is possible, and no dream is too big. It’s a place where creativity thrives, where cultures converge, and where people from all walks of life find a sense of belonging. Bali has not just been a destination for me; it’s become my home, and it’s a place that will forever hold a special place in my heart.

What do you do to de-stress and unwind?

To de-stress and unwind, I find solace in reconnecting with the essentials of life. Spending quality time with my family provides me with a deep sense of grounding and tranquillity. A walk along the beach with a dear friend allows me to appreciate the beauty of nature and meaningful conversations. Surfing at my favourite wave, Padang Padang in Uluwatu, is an exhilarating escape that brings me closer to the ocean’s energy and the thrill of riding the waves. Additionally, I enjoy attending reformer classes at Fondue in Uluwatu or Pilates Project in Seseh to rejuvenate both body and mind. Lastly, I cherish moments of deep stretching and indulging in a nourishing skincare ritual, which remind me of the importance of self-care and taking time for myself. These practices help me find balance and serenity in the midst of life’s demands.

Who is your Local Legend and why?

My Local Legend is undoubtedly Alexis Dornier. I am forever in awe of the profound impact he has on our island and the incredible homes he creates. Alexis has a unique talent for curating spaces where people can forge lasting memories and experience the true essence of Bali. His dedication to preserving the island’s beauty and culture while crafting exceptional homes is truly inspiring. He not only enhances the lives of those for whom he creates these homes, but also contributes to the well-being of the local community.