Calling all wine aficionados and trendsetters! Global winemaker Penfolds, one of the most renowned new-world wineries with origins from Australia, is bringing its spaced-themed, immersive wine experience “Venture Beyond by Penfolds” to Hong Kong, following successful pop-up events hosted in key cities around the world including Sydney, Los Angeles, Singapore, and Shanghai.
Venture Beyond by Penfolds
The “Venture Beyond by Penfolds” experience integrates a variety of offerings including masterclass wine tastings hosted by certified expert educators; casual speakeasy wine bar and multi-sensory tastings; interactive art installations and a limited-time retail pop-up store. With the “Venture Beyond” space-travel theme that echoes Penfolds’ winemaking endeavours unbound by country, vine, or time, the pop-up features a handpicked selection of iconic wines made according to the Penfolds house style in Australia and California from the Penfolds Collection new releases, as well as an exclusive special preview of a brand-new Rosé Champagne.
Beginning today, wine lovers can register online for a visit to “Venture Beyond by Penfolds” and participate in a myriad of exclusive wine experiences, featuring the Penfolds Collection flagship range of wines led by Penfolds Grange, Australia’s most revered wine with which celebrates being awarded five perfect, 100-point scores from global wine critics with its new 2018 vintage release.
An unexpected, out-of-this-world wine experience
Testament to its house style since 1844, Penfolds has always adhered to a bold and innovative spirit of experimentation represented by global wine icon Penfolds Grange. Its multi-regional sourcing and expert blending resulting in extraordinary quality, consistency, and style have been revered by collectors around the globe for nearly 180 years. The “Venture Beyond by Penfolds” wine experience features an array of quality Penfolds wines from major winemaking regions across the world in an engaging and unexpected way, including fine wines such as Penfolds Grange; Penfolds Bin 389 Cabernet Shiraz; Penfolds Bin 149 Cabernet Sauvignon; Penfolds Bin 704 Cabernet Sauvignon; and Penfolds x Thienot Rosé Champagne.