Interior design is in, Honeys, and it extends well beyond the living room and bedroom to the kitchen, thanks to Sub-Zero’s stylish and practical refrigeration and wine preservation facilities. Continuing its Cool22 Designer Series, Sub-Zero now presents the brand new, one-of-a-kind wood panel design. Hand-crafted by renowned local artist Dom Chan (Founder of Start From Zero), the design shows the convergence of Hong Kong’s culture and craftsmanship, together with functionality and the culinary arts.
The Cool concept, by Sub-Zero
As true icons of design and paragons of performance that cater to the world’s most luxurious homes, redefining the art and science of food preservation, Sub-Zero’s latest Cool22 installation follows the brand’s inspirational Cool concept that launched in 2014 in Hong Kong, followed by exhibitions in Shanghai and Beijing as an ongoing collaboration with inspiring personalities. The state-of-the-art Sub-Zero refrigerator has become a stage for world-renowned chefs, restaurateurs, culinary alchemists, and local artists to share their personality and expertise in endless forms, bringing together a community that is passionate about the intersection of food and art.
Introducing the new Cool22 edition
Now celebrating one of Hong Kong’s most talented homegrown artists, Cool22 captures a new way of using an appliance as a means of communication and a catalyst for new ideas by partnering with local artist Dom Chan from Start From Zero. The artist’s exceptional, hand-crafted wood panel design nods to the theme and mission of “Preserving” Hong Kong’s street art, woodworking culture, and sustainability with Sub-Zero refrigerators, freezers, and wine storages as the media to showcase art. The featured wood panel design represents Sub-Zero’s icon – the signature snowflake – which is now one of the three custom designs incorporated into Dom Chan’s artwork. This exclusive design is now available to personalise Hong Kong homeowners’ kitchens, as an alternative to the classic stainless steel or overlay option of Sub-Zero’s esteemed Designer Series.
A look inside Sub-Zero’s refrigerators
Marrying endless design possibilities with innovation and cutting-edge technology for unrivalled preservation, Sub-Zero adapts a groundbreaking air filter technology used by NASA, to introduce an air purification system that scrubs the air of ethylene gas and odour every 20 minutes. Temperature is precisely controlled within one degree of set-point via the intuitive exterior touch control panel and microprocessor. Further taking the art of food preservation to the next level, the air inside the refrigerators is kept cool and moist using a “Wetter” evaporator as part of Sub-Zero’s forerunning Dual Refrigeration System to maintain optimal food freshness.
With sustainability at the forefront of Sub-Zero’s vision, over 40% of all Sub-Zero products are Energy Star-certified and every refrigerator consumes less than a 75 watt light bulb. Promising fresher food and more delicious meals, Sub-Zero is the leader in energy-efficient, long-lasting, high-performing kitchen appliances that support consumers’ commitment to a more regenerative future and eco-friendly lifestyle.
Sub-Zero is a third-generation, family-owned company that for over 75 years has continuously pushed the boundaries in designing and manufacturing the finest and most premium appliances in Wisconsin, USA. Becoming the true specialists in food and wine preservation, as well as in cooking, the appliances are developed with and for discerning homeowners and the design community. The products offer limitless design possibilities and are engineered to provide the highest performances and long lasting durability.