Creative director of Sejauh Mata Memandang
How can we, as a business, be more responsible for the environment and be more aware about doing it the right way?
Tell us your story – how did you get here?
I prepared myself for the fashion industry by working as a stylist for magazines, television and film production for over 20 years. I had a desire to create my own label for a very long time, however, I wanted to really develop the concept and my own knowledge first, especially in terms of fabric production which is very closely related to tradition. This of course took a long time, and most of my time and funding went to research and development (as they should). So, I didn’t get to where I am right now in an instant – it’s been a very lengthy process.
What accomplishment are you most proud of?
I can think of two achievements as a company, even though I feel I haven’t done enough on my part in these areas! Firstly, we’ve been able to promote our culture, especially to younger fashionistas, by introducing traditional patterns, techniques and final cuts to each piece. Secondly, we’ve been able to spread awareness and change consumer behaviours regarding waste and our environmental impact. The fashion industry is one of the biggest contributors of waste in the world, starting from the production process to the finished products.
What impact have you made in Bali?
I’ve been immersed in Balinese culture since I was little, but for now, we have been thinking about ways to work with the community for the better. Our focus at the moment is still on two things: textiles and the environment.
What does 2022 look like for you?
A year in which, after going through the most life-changing experiences since 2020, we have to adapt and rebuild all aspects of our lives, including our business. How can we, as a business, be more responsible for the environment and be more aware about doing it the right way?
What do you love most about Bali?
The nature and culture, and how they preserve one another.
What’s the one thing you could wear for the rest of your life?
A sarong! They’re multifunctional: they can warm you up when you’re cold, they’re comfortable and they are very suitable for our tropical climate.
Who is your Local Legend and why?
My Local Legends are those who go above and beyond to make a better change for others, including the earth and its ecosystem. And I really admire women who have successfully become change-makers, not only for the positive impact they’ve made on society, but also for their motivation and consistency to keep changing lives. Butet Manurung and Farwiza Farhan are among the inspirational women I look up to.