{"id":331836,"date":"2025-12-11T15:50:11","date_gmt":"2025-12-11T07:50:11","guid":{"rendered":"https:\/\/thehoneycombers.com\/singapore\/?p=331836"},"modified":"2025-12-11T15:50:11","modified_gmt":"2025-12-11T07:50:11","slug":"jungnammi-singapore-pop-up","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/singapore\/jungnammi-singapore-pop-up\/","title":{"rendered":"Jungnammi\u2019s first pop-up in Singapore: Is this viral vegetable-shaped rice bread from Korea worth the hype?"},"content":{"rendered":"

From B for Bagel\u2019s pop-up<\/a> to Wiggle Wiggle\u2019s Singapore<\/a> store, cult-favourite Korean brands have taken our city by storm one after another. Now, add another brand to the list: Korean bakery Jungnammi, known for adorable vegetable-shaped rice bread. We\u2019ve seen these life-like breads flood our social media, but are they really worth the hype? Say less; we snagged a box (yes, all 10 flavours!) at Jungnammi\u2019s first Singapore pop-up to tell you which are worth the calories.<\/p>\n

Jungnammi\u2019s pop-up in Singapore: Details at a glance<\/h2>\n

Best for:<\/strong> A cute carb-loading session while deluding yourself that you\u2019re eating greens
\nMust-try flavours:<\/strong> Garlic; sweet potato; potato
\nPrice:<\/strong> $5 per piece; $24 for any 5 pieces; $45 for any 10 pieces
\nWhen:<\/strong> Now till 25 December 2025
\nOpening hours:<\/strong> Daily, 10am to 9pm
\nAddress:<\/strong> Jungnammi pop-up in Singapore<\/a>, Basement 1, Isetan Scotts, Shaw House, 350 Orchard Road, Singapore 238868<\/p>\n

Fluffy rice bread dressed up as vibrant greens<\/h2>\n
\"Jungnammi
Photography: Yuki Ling<\/figcaption><\/figure>\n

Think that\u2019s a fresh, juicy persimmon, or a stalk of spring onion? Nope, it\u2019s all bread! Jungnammi takes its vegetable-inspired bread to the next level, emulating their textures and colours to a T. Throw it into a mix of actual vegetables and you might actually be fooled.<\/p>\n

Beneath their eye-catching appearance, these unique veggie breads are made with a lot of love and heritage. The recipe is curated by a rice cake master of 35 years \u2013 artisan Jung Nam-mi herself \u2013 and dates back to 1986. Each veggie bread is freshly-baked daily with veggies and rice to ensure quality and taste, and is said to be healthier than typical bread. Oh, and they\u2019re halal-friendly, too!<\/p>\n

The hits and the misses<\/h2>\n

I came bright and early at 10am on a weekday to skip the queue and got a box of 10 veggie bread ($45) in a jiffy. The bread looks smaller than that from typical bakeries in Singapore<\/a>, so I reckon a box can be easily shared among four to five people. If 10 seems too intimidating, mix and match any five pieces for $24 instead.<\/p>\n

\"Jungnammi
The corn bread (left). Photography: Samantha Lek, Yuki Ling<\/figcaption><\/figure>\n

My verdict after trying all 10 flavours? I\u2019m sold on the chewy texture. I might be biased as a mochi lover, but the use of Korean rice as a key ingredient is genius. Every bite had a distinctive chew that almost felt bouncy, while the bread itself had a natural sweetness and leaned toward the moister end.<\/p>\n

Flavour-wise, the garlic, sweet potato and potato stole the limelight. The garlic bread came brimming with a rich, cream cheese-like filling and strong garlicky aroma. It\u2019s a must-try for fans of intense flavours.<\/p>\n

\"Jungnammi
The garlic bread. Photography: Samantha Lek<\/figcaption><\/figure>\n

Meanwhile, the sweet potato and potato were the most life-like. Peeling apart the sweet potato bread felt like I was devouring an actual sweet potato, while the potato version was slightly savoury and had chunks of potato in its filling.<\/p>\n

Wondering which to skip? The green onion, corn and pumpkin rank lower on my list. While I can taste hints of their respective vegetables, they weren\u2019t as prominent as the rest. The chilli bread is a cheeky pick for a fiery punch, but nothing much to write home about either.<\/p>\n

\"Jungnammi
Photography: Samantha Lek<\/figcaption><\/figure>\n

If adorable food is your kryptonite, I\u2019d say Jungnammi\u2019s pop-up in Singapore is worth a visit. It\u2019s not every day that you\u2019ll see such life-like bakes in a local bakery, and the unique texture stands out from your regular bakes. Prices are steep at $5 per piece, but I\u2019ll play the devil\u2019s advocate: it still beats the time and money you\u2019ll spend on a flight to Seoul!<\/p>\n

Frequently Asked Questions<\/h2>

When is Jungnammi\u2019s pop-up in Singapore available until?<\/h3>

The pop-up will be at Isetan Scotts from now till Christmas (25 Dec 2025).<\/p>\n<\/div>

Is the bread from Jungnammi halal-friendly?<\/h3>

Yes, the selection from Jungnammi is halal-friendly!<\/p>\n<\/div>

What is the price range at the Jungnammi pop-up in Singapore?<\/h3>

Each bread is priced at $5. Or, mix and match any five pieces at $24 and any 10 pieces at $45.<\/p>\n<\/div>

How can I get to the Jungnammi pop-up in Singapore?<\/h3>

Take the train to Orchard Station and find Exit E, which will lead you to the basement floor of Shaw House through an underground route. Alternatively, you can take a taxi or park your car at Shaw House, and head to basement 1.<\/p>\n<\/div><\/div>