{"id":327000,"date":"2025-09-16T10:17:02","date_gmt":"2025-09-16T02:17:02","guid":{"rendered":"https:\/\/thehoneycombers.com\/singapore\/?p=327000"},"modified":"2025-09-16T11:02:21","modified_gmt":"2025-09-16T03:02:21","slug":"is-ai-sustainable","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/singapore\/is-ai-sustainable\/","title":{"rendered":"Is AI sustainable? No, but it might help us save the Earth"},"content":{"rendered":"<p>Remember when sustainability was all the rage? We were squeezing our trash into mason jars, buying metal straws, and forgoing plastic bags. Now, our attentions are overtaken by the next growing phenomenon \u2013 <a href=\"https:\/\/thehoneycombers.com\/singapore\/humanity-vs-artificial-intelligence-singapore\/\" target=\"_blank\" rel=\"noopener\">artificial intelligence in Singapore<\/a>. Is AI sustainable? Far from it. And yet, I see some of the loudest eco-advocates whispering to ChatGPT without blinking. This leads to my question: if AI is bleeding our planet dry, why are we in a rush to use it? Should we even be embracing it at all?<\/p>\n<p>The answer is complicated and nuanced. But in short: intentional use of this growing technology could be the key to rectifying the harms it has already caused. If users learn how to use it properly, and if developers build it consciously, we could be on our way to more sustainable technology.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Is AI sustainable?<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #333333;color:#333333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #333333;color:#333333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/thehoneycombers.com\/singapore\/is-ai-sustainable\/#how-is-ai-hurting-the-planet\" title=\"How is AI hurting the planet?\">How is AI hurting the planet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/thehoneycombers.com\/singapore\/is-ai-sustainable\/#surprise-ai-is-shockingly-helpful-in-sustainability\" title=\"Surprise, AI is shockingly helpful in sustainability\">Surprise, AI is shockingly helpful in sustainability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/thehoneycombers.com\/singapore\/is-ai-sustainable\/#it-has-pros-and-cons-%e2%80%93-where-do-we-go-from-here\" title=\"It has pros and cons \u2013 where do we go from here?\">It has pros and cons \u2013 where do we go from here?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/thehoneycombers.com\/singapore\/is-ai-sustainable\/#the-burden-lies-with-the-creators\" title=\"The burden lies with the creators\">The burden lies with the creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/thehoneycombers.com\/singapore\/is-ai-sustainable\/#make-conscious-choices-as-a-user\" title=\"Make conscious choices as a user\">Make conscious choices as a user<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/thehoneycombers.com\/singapore\/is-ai-sustainable\/#responsible-use-could-reverse-the-damage-weve-done\" title=\"Responsible use could reverse the damage we&#8217;ve done\">Responsible use could reverse the damage we&#8217;ve done<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"how-is-ai-hurting-the-planet\"><\/span>How is AI hurting the planet?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_327006\" aria-describedby=\"caption-attachment-327006\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-327006 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-5-900x643.png\" alt=\"is ai sustainable\" width=\"900\" height=\"643\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-5-900x643.png 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-5-768x549.png 768w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-5.png 1400w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/643;\" \/><figcaption id=\"caption-attachment-327006\" class=\"wp-caption-text\">Photography: Solen Feyissa via Unsplash<\/figcaption><\/figure>\n<p>Think of a library. When you want a specific book, the librarian, Mr. Google, is there to help and even throws in extra suggestions. Simple and straightforward. However, if you need the book explained, turn to Mr. AI. He\u2019ll find the book, spend weeks reading it, study the material, and pull all-nighters to prepare a report for you. It sounds great, until you realise how much energy that takes.<\/p>\n<p>Matthew Chew, co-founder of <a href=\"https:\/\/www.eon-protocol.com\/\" target=\"_blank\" rel=\"noopener\">Eon Protocol<\/a>, tells me one ChatGPT question eats up 25% of your phone battery. Imagine draining a fully charged phone on four ChatGPT questions! With 2.5 billion questions asked daily, it\u2019s enough electricity to charge eight million mobile phones, or power 30,000 homes for a day. Add Gemini, DeepSeek, Claude, and more, and you could run a small country.<\/p>\n<p>But electricity isn\u2019t the only environmental concern. ChatGPT\u2019s \u201cbrain\u201d is a data centre made up of thousands of computers. Like your laptop after a Netflix binge, it gets <em>hot<\/em>. What do we use to cool it down? 1 million litres of water a day, enough for 7,000 households.<\/p>\n<p>This is especially daunting as we\u2019re facing a water crisis, and it puts pressure on local supplies and communities facing drought. \u201cFresh water is a finite resource. And while there are desalination plants, they\u2019re expensive for a lot of countries,\u201d says Stephanie Dickson, founder of <a href=\"https:\/\/www.thewedge.asia\/\" target=\"_blank\" rel=\"noopener\">The Wedge Asia<\/a>.<\/p>\n<p>Given the staggering numbers without a proper solution, it\u2019s no wonder AI is looking more like an environmental villain.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"surprise-ai-is-shockingly-helpful-in-sustainability\"><\/span>Surprise, AI is shockingly helpful in sustainability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_327005\" aria-describedby=\"caption-attachment-327005\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-327005 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-4-900x643.png\" alt=\"is ai sustainable\" width=\"900\" height=\"643\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-4-900x643.png 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-4-768x549.png 768w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-4.png 1400w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/643;\" \/><figcaption id=\"caption-attachment-327005\" class=\"wp-caption-text\">Could sustainability benefit from AI\u2019s special touch?<\/figcaption><\/figure>\n<p>As easy as it is to hate on AI, I\u2019m not going to deny the benefits it has. Besides making work more efficient, it also has a part to play in sustainability.<\/p>\n<p>Gaurav Sharma, digital sustainability product manager of <a href=\"https:\/\/www.bt.com\/\" target=\"_blank\" rel=\"noopener\">BT Group<\/a>, says that with the power of AI, we could be looking at optimised supply chains, improved energy efficiency, and even predicting climate risks. All these things could help reduce waste. The effects of energy-saving AI tactics have even been proven today.<\/p>\n<p>Bruce Yang, founder of <a href=\"https:\/\/agnes-ai.com\/\" target=\"_blank\" rel=\"noopener\">Agnes AI<\/a>, notes Google\u2019s experiments with renewable energy. AI has been able to predict wind farm outputs to increase energy efficiency, and AI-based irrigation systems cut water usage by 30%. Things that seem to be leading us into the right path of undoing the damage that\u2019s been caused.<\/p>\n<p>While these wins don\u2019t erase AI\u2019s heavy footprint, I\u2019d say there\u2019s potential in the vast amount of good AI can do. But is potential a good enough reason to continue training large language models at the expense of our limited resources?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"it-has-pros-and-cons-%e2%80%93-where-do-we-go-from-here\"><\/span>It has pros and cons \u2013 where do we go from here?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_327004\" aria-describedby=\"caption-attachment-327004\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-327004 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-3-900x643.png\" alt=\"is ai sustainable\" width=\"900\" height=\"643\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-3-900x643.png 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-3-768x549.png 768w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-3.png 1400w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/643;\" \/><figcaption id=\"caption-attachment-327004\" class=\"wp-caption-text\">So is AI a friend or a foe?<\/figcaption><\/figure>\n<p>If you\u2019re still stuck at a crossroads on what to do, you\u2019re not alone. Even as I write this, I struggle with the ethical dilemma and desire for innovation. But I believe the answer isn\u2019t as black and white as supporting or hating AI.<\/p>\n<p>I equate AI\u2019s growth to a modern-day industrial revolution \u2013 full of positive change that will come with many downsides as it evolves. There\u2019s no denying the incredible use cases AI has. But the daunting reality is that these innovations come at a heavy cost. The world is facing a global climate crisis, and AI\u2019s harms aren\u2019t theoretical \u2013 they\u2019re happening right now.<\/p>\n<p>So, where does that leave us? We can\u2019t opt out of AI completely \u2013 Google and other platforms have already baked it into systems we use every day. But what I\u2019ve learned after speaking with the experts is that intention and accountability can lead to big changes if we use these systems responsibly. It\u2019s not just about how you use AI; it\u2019s also about design.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-burden-lies-with-the-creators\"><\/span>The burden lies with the creators<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2023\/02\/shutterstock-_-artificial-intelligence-singapore.jpg\" alt=\"is ai sustainable\" width=\"1400\" height=\"1000\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/1000;\"><figcaption class=\"wp-caption-text\">We might have just created the world\u2019s greatest tool at the cost of the Earth.<\/figcaption><\/figure>\n<p>\u201cI definitely think it\u2019s not a responsibility on the consumers to fix AI,\u201d Bruce says. Instead, he believes it\u2019s up to developers to create efficient models. In his work, his team focuses on finding the optimal answer for each query asked through Agnes AI, so that users will enter fewer queries and thus use less energy.<\/p>\n<p>\u201cWe need developers who don\u2019t just wonder if we <em>can<\/em> build it, but whether we <em>should<\/em>,\u201d Stephanie says. She believes founders hold the greatest power in shrinking AI\u2019s carbon footprint, from prioritising efficient models to powering data centres with renewable energy sources.<\/p>\n<p>Gaurav concurs: making AI sustainable means looking at its entire lifecycle, not just the point of use. Besides using renewable and carbon-free energy sources, the longevity of a server&#8217;s hardware adds to sustainable efforts. But what\u2019s equally important is governance. \u201cWith clear sustainability reporting and responsible material sourcing, it creates accountability and pressure for continuous improvement,\u201d he says.<\/p>\n<p>The opinion is unanimous: people creating large language models and AI should take responsibility. They\u2019re the ones designing the systems, after all. The burden starts at the top \u2013 their choices today will define the footprint we live with tomorrow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"make-conscious-choices-as-a-user\"><\/span>Make conscious choices as a user<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_327003\" aria-describedby=\"caption-attachment-327003\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-327003 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-2-900x643.png\" alt=\"is ai sustainable\" width=\"900\" height=\"643\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-2-900x643.png 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-2-768x549.png 768w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-2.png 1400w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/643;\" \/><figcaption id=\"caption-attachment-327003\" class=\"wp-caption-text\">Photography: Kaboompics.com via Pexels<\/figcaption><\/figure>\n<p>The burden doesn\u2019t fall squarely on us, but our habits matter. By choosing to engage more responsibly and by demanding transparency from the platforms we use, we can send a clear signal: sustainability isn\u2019t optional.<\/p>\n<p>Stephanie reminds us, \u201cTech is a tool. It\u2019s not a replacement for intuition, community, or common sense.\u201d It\u2019s important to use AI with intention, instead of defaulting to it for every small task.<\/p>\n<p>Bruce agrees, saying being conscious in the way we prompt is key. \u201cIf people find the answer they need on the first try, they\u2019ll stop entering more queries,\u201d he says. That\u2019s where mindful use comes in. As users, we can ask better, sharper questions instead of endless prompting.<\/p>\n<p>Gaurav adds that the average person can reduce their digital carbon footprint by cleaning up old files, unsubscribing from endless emails, and limiting unnecessary cloud storage. These may sound small, but multiplied across millions of users, the effect compounds.<\/p>\n<p>Beyond using it, Matthew reminds us that we can enact change should we use it for good. \u201cThe younger generations have a voice. If you demand that companies publish environmental impact reports and refuse to use them if you don\u2019t, they\u2019ll have to change,\u201d he tells me. At the end of the day, AI creation serves users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"responsible-use-could-reverse-the-damage-weve-done\"><\/span>Responsible use could reverse the damage we&#8217;ve done<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_327008\" aria-describedby=\"caption-attachment-327008\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-327008 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-900x643.png\" alt=\"is ai sustainable\" width=\"900\" height=\"643\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-900x643.png 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable-768x549.png 768w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2025\/09\/is-ai-sustainable.png 1400w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/643;\" \/><figcaption id=\"caption-attachment-327008\" class=\"wp-caption-text\">Photography: RDNE Stock Project via Pexels<\/figcaption><\/figure>\n<p>I\u2019m the last person to wax poetic about AI and its rapid growth. It grew on the backs of creatives, learning from written and illustrated works, then recreating them. Now, people think this means we don\u2019t need artists or writers in the spirit of speed and cost-effectiveness. But framing it purely from the lens of productivity misses the bigger picture.<\/p>\n<p>It\u2019s clear that AI isn\u2019t going anywhere, but neither is the climate crisis. AI has great potential to do a lot of things for the Earth and society as a whole. But potential isn\u2019t enough. What matters right now is how it\u2019s being built, accountability, and conscious understanding of its capabilities. Can it repair the damage it\u2019s already done? I believe so, with the right intentions and build.<\/p>\n<p>I\u2019m cautiously optimistic about AI\u2019s growth; like any piece of technology, there\u2019ll be a way to make it more energy-efficient. Until then, I\u2019ll be using it consciously, championing accountability, and keeping sustainability at the forefront of the conversation. Because progress without responsibility means no progress at all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when sustainability was all the rage? We were squeezing our trash into mason jars, buying metal straws, and forgoing plastic bags. Now, our attentions are overtaken by the next growing phenomenon \u2013 artificial intelligence in Singapore. Is AI sustainable? Far from it. And yet, I see some of the loudest eco-advocates whispering to ChatGPT [&hellip;]<\/p>\n","protected":false},"author":107581,"featured_media":327007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[145444],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is AI Sustainable? No, But It Could Still Save the Earth<\/title>\n<meta name=\"description\" content=\"AI is has become the enemy of sustainability. But could it also be its saviour? 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