{"id":292720,"date":"2024-04-15T09:00:01","date_gmt":"2024-04-15T01:00:01","guid":{"rendered":"https:\/\/thehoneycombers.com\/singapore\/?p=292720"},"modified":"2024-04-18T16:52:16","modified_gmt":"2024-04-18T08:52:16","slug":"sorelle-henricus-interview","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/singapore\/sorelle-henricus-interview\/","title":{"rendered":"Entrepreneurs we love: Get to know Sorelle Henricus, the founder of Executive Writer"},"content":{"rendered":"

We love entrepreneurs and small business owners at Honeycombers, which is why we\u2019ve created\u00a0Launchpad<\/a>, a digital networking platform<\/a>\u00a0(with IRL benefits) that encourages connection, business support and community. It\u2019s a privilege and pleasure to learn from so many talented folks! Looking for inspiration? Check out how Sorelle Henricus, the founder of Executive Writer<\/a>,\u00a0gets it done like a boss.<\/p>\n

\"Sorelle
Photography: Sorelle Henricus<\/figcaption><\/figure>\n

Tell us the story behind your business.<\/h3>\n

When I started considering what I wanted to do with my skills after 15 years as an English professor, I realised that most people have incredible skill sets and exciting ideas. Whether they\u2019re in a job, own a business, or work on a passion project, sharing their story is foundational to getting to their next step.<\/p>\n

I grew up helping in my mum\u2019s hair salon and have always been a \u201cpeople person.\u201d I found that my genuine interest in people, combined with the ability to ask good questions \u2013 which I picked up as a researcher and teacher \u2013 was hugely applicable to producing sharp writing for people looking to leverage their stories. So I started Executive Writer to experiment with all the ways I could do that.<\/p>\n

I\u2019m delighted to have landed on a vehicle for professional storytelling, from professional resume writing to helping executives and entrepreneurs leverage LinkedIn to share their ideas, and copywriting websites and content. We have even partnered with several forward-thinking agencies as writing specialists for sustainability and diversity, equity and inclusion (DEI).<\/p>\n

What are some milestones or achievements you\u2019re most proud of?<\/h3>\n

It\u2019s always exciting when a resume client lands a new role or a business reaches a goal because of how they present themselves. Most of our new leads come through referrals from happy customers, and it\u2019s incredibly validating to find that there are people who share my values. Strategic communication and high-quality writing leave a lasting impact!<\/p>\n

When I think back, my proudest moments are always around the projects we\u2019ve delivered. One example is a book for the Swedish Chamber of Commerce in Singapore, where I edited over 100 entries on what gender equality means in the workplace. The project won several international awards for creating positive change because it led to over 25 companies doubling paternity leave benefits for their employees. The idea was to encourage child-rearing to be seen as an equal responsibility between mothers and fathers.<\/p>\n

\"Sorelle
Photography: Sorelle Henricus<\/figcaption><\/figure>\n

Share with us a setback that taught you a valuable lesson about running a business.<\/h3>\n

Saying no to the wrong opportunities is just as important as saying yes to the right ones. Earlier in our journey, I made the mistake of taking on almost any writing project. Working with one or two clients who didn\u2019t care enough about quality writing as we did and were focused on the quantity of output stole the joy from the work.<\/p>\n

Once AI writers came in, this was the first type of work to go, so it reinforced the need to stick to our values and find the right customers. Even in a service business, you can\u2019t serve everybody.<\/p>\n

Describe a typical day in your life and what you love most about it.<\/h3>\n

Most days, I reserve my mornings for writing and thinking. I practice a grounding routine, going outside to connect with the earth, and then I spend the first 30 minutes at my desk working on a personal writing task. It could be ideas for my content or working toward one of my several passion projects. This reminds me why I do what I do and puts me in a good state to start working on client projects.<\/p>\n

I brain-dump all my tasks on paper before connecting with my team to prioritise our work for the day. I work out at lunchtime most days and take meetings in the afternoons before getting in another writing spurt and then closing up for the day. I love the variety in my work from week to week.<\/p>\n

\"Sorelle
Photography: Himani Sindhwani<\/figcaption><\/figure>\n

What’s your favourite book, movie, or TV show that has influenced your entrepreneurial mindset?<\/h3>\n

Grey\u2019s Anatomy. Hear me out: Shonda Rhimes is a storytelling genius and stellar businesswoman who has built an empire from brilliant writing. I\u2019ve studied the literary greats and I\u2019m amazed at how Shonda uses narrative form to create characters with depth and feeling, making them popular with a mass audience. She\u2019s also a working mum and an intersectional feminist.<\/p>\n

Her work inspires me to bring a little personality and spice into my business. It reminds me to create great work that resonates with my values.<\/p>\n

Any advice for aspiring entrepreneurs?<\/h3>\n

Focus on the quality of your product and customer service. Everything else is “figureoutable”.<\/p>\n

Surrounding yourself with other entrepreneurs provides invaluable support, shared experiences, and access to a wealth of knowledge. Forge connections, participate in industry events, and actively seek out mentors who can guide you through challenges. A supportive network can accelerate your growth, boost your motivation, and help you navigate the ups and downs.<\/p>\n

Top tip for maintaining a good work-life balance?<\/h3>\n

Priorities fluctuate, so give yourself permission to work as hard as a man if you need to. Build a support network that believes in you and don\u2019t be afraid to ask for help when you need it. This applies at home and work, so you can be fully present in either zone.<\/p>\n

Favourite thing to do on weekends?<\/h3>\n

Weekends are about creating moments of connection to fill my cup for the upcoming week. I love our Saturday morning family yoga and brunch outing, catching up with friends over dinner, or having a cheeky coffee and strolling with a bestie.<\/p>\n

Tell us one fun fact about yourself that not many people know.<\/h3>\n

I played competitive Scrabble at university. Yes, there was a gym full of word nerds regularly battling it out on a Friday night.<\/p>\n

Get in touch with Sorelle Henricus<\/a> online.<\/em><\/p>\n

Want to join a community of entrepreneurs with weekly masterclasses, member networking, small-business mentoring and more? Check out Launchpad<\/a>\u00a0and\u00a0join<\/a>\u00a0us!\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We love entrepreneurs and small business owners at Honeycombers, which is why we\u2019ve created\u00a0Launchpad, a digital networking platform\u00a0(with IRL benefits) that encourages connection, business support and community. It\u2019s a privilege and pleasure to learn from so many talented folks! Looking for inspiration? Check out how Sorelle Henricus, the founder of Executive Writer,\u00a0gets it done like […]<\/p>\n","protected":false},"author":101165,"featured_media":292721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[145487],"tags":[145685],"acf":[],"yoast_head":"\nEntrepreneurs we love: Sorelle Henricus | Honeycombers<\/title>\n<meta name=\"description\" content=\"From an English professor to starting her own business, Sorelle Henricus tells us about her journey establishing Executive Writer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehoneycombers.com\/singapore\/sorelle-henricus-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrepreneurs we love: Get to know Sorelle 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