{"id":281898,"date":"2023-10-16T09:00:57","date_gmt":"2023-10-16T01:00:57","guid":{"rendered":"https:\/\/thehoneycombers.com\/singapore\/?p=281898"},"modified":"2023-10-17T12:40:01","modified_gmt":"2023-10-17T04:40:01","slug":"lucy-dambrumenil-interview","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/singapore\/lucy-dambrumenil-interview\/","title":{"rendered":"Entrepreneurs we love: Get to know Lucy d’Ambrumenil, head of Phoenix Wills in Singapore"},"content":{"rendered":"

We love entrepreneurs and small business owners at Honeycombers, which is why we\u2019ve created\u00a0Launchpad<\/a>, a comprehensive\u00a0digital networking platform<\/a>\u00a0(with IRL benefits, too) that encourages connection, business support and community. It\u2019s a privilege and pleasure to learn from so many\u00a0talented and inspiring folks<\/a>, so we\u2019ve decided to share the love by interviewing some of the lovely Launchpad members. Looking for inspiration? Check out how Lucy d’Ambrumenil, who runs Phoenix Wills<\/a> in Singapore,\u00a0gets it done like a boss.<\/p>\n

\"lucy
Photography: Katie Martin-Sperry Photography<\/figcaption><\/figure>\n

What is your backstory and why did you decide to launch your business?<\/h3>\n

My business partner, \u00c5sa Wilkins, has been at the helm of Phoenix Wills since 2013 in Hong Kong. I knew of it as an incredibly well-respected market leader and as the go-to for multi-jurisdictional wills in the APAC region. So, I originally used it to set up wills and guardianships for my family when we lived in Hong Kong.<\/p>\n

I am a lawyer by background. Having worked in private practice and in-house for over a decade, I was looking for an opportunity that was professionally challenging and, crucially, would work alongside my other \u201cjob\u201d (my two young children).<\/p>\n

\u00c5sa, my now-partner, and I got chatting. Learning that there was a gap in the Singapore market of multi-jurisdictional will writers, and that our values were aligned, we decided to set up Phoenix Wills in Singapore. I’m very excited about partnering with someone who is a true expert, respected in her field, and also an ethical business leader. At Phoenix Wills, we are about information sharing as much as anything else. There’s so much misinformation out there about guardianships and wills. We are passionate about arming people with the correct information.<\/p>\n

What has been your biggest challenge so far and how did you overcome it?<\/h3>\n

Red tape! Anyone who has set up a business here, particularly as a non-Singaporean, will empathise. It’s easy to feel deflated at each setback but I try to reframe it as a new challenge from which I can learn. I focus on the fact that the wins are that much more satisfying once the hurdles are overcome.<\/p>\n

I remind myself of the well-known concept of stoicism to try and draw the line between what is in our control and what is not. There are so many things we can control in life and a lot of things we can’t. What we can control is only our response to them, and that’s where to focus our energy.<\/p>\n

How do you stay motivated and energised?<\/h3>\n

From a business perspective, I’m motivated by my clients and the rewarding feeling of helping to put their wishes in place so that their loved ones are properly protected. You can almost hear the sigh of relief when clients sign their wills and other documents, having got the task ticked off the to-do list.<\/p>\n

No client or situation is the same; that variety and personal connection is something I love about my work. We need to be good listeners in what we do, to ensure we capture everything relevant in the documents. All of ours are bespoke, and there\u2019s no one-size-fits-all. There can be complex financial and emotional situations to consider, which we help our clients to navigate. Our aim is to take the anxiety out of this task, which can be daunting, and make it as stress-free as possible.<\/p>\n

\"lucy
Photography: Katie Martin-Sperry Photography<\/figcaption><\/figure>\n

How do you keep stress levels low?<\/h3>\n

I balance my work with healthy amounts of time with my two little children. There\u2019s nothing quite like a negotiation with a headstrong toddler or two to distract you from work stresses. I also try to build in some kind of movement each day. It might be a tennis match, a weights session, Pilates or even a walk just to clear my head. Exercise is just as much a mental tonic for me as it is a physical thing.<\/p>\n

Favourite places to work?<\/h3>\n

I mix it up between my home office and our office on Robinson Road in the CBD. I actually love both in equal measure. It just depends on whether it\u2019s a meeting day, in which case I go to the office, or a head-down will-drafting kind of day.<\/p>\n

Can you share a work mantra that you use?<\/h3>\n

Don\u2019t underestimate the power of a network – specifically in the context of what you can learn from others about business ideas, how to improve and what to consider. It\u2019s so important to be open to learning from others\u2019 experiences and knowledge.<\/p>\n

One thing you can keep talking about for hours?<\/h3>\n

I\u2019m probably supposed to say \u201cwills\u201d here, but that’s a bit depressing! On a serious note: travel. It’s my love of exploring new countries and cultures that led me from the UK to Hong Kong and Singapore. Many of us here are in the same boat and that’s why it’s so important to have properly drafted guardianship documents and multi-jurisdictional wills in place.<\/p>\n

Your go-to self-care activity?<\/h3>\n

Am I allowed to say wine? I’m (sort of) joking, but I don\u2019t think much beats a good natter with my husband or a girlfriend, mixed in with some belly laughter and washed down with a glass of wine. That, or a good game of tennis.<\/p>\n

One piece of advice to your younger self?<\/h3>\n

Don\u2019t overthink: trust your instinct, do it and see what happens. This is a key lesson that I’ve learned from growing a business. Being a lawyer, I sometimes find myself getting overly caught up in the details and the various eventualities of a particular decision because I always want to think five steps ahead. But it\u2019s important to balance that mindset with the confidence to try something and, if it doesn\u2019t work, be flexible and do something different.<\/p>\n

Get in touch with Lucy d’Ambrumenil<\/a> online.<\/em><\/p>\n

Launchpad<\/a>\u00a0is a comprehensive digital networking platform (with IRL benefits, too) that encourages connection, business support and community. It is designed to make the entrepreneurial journey not only easier, and more successful, but also a whole lot more fun. We offer almost daily activities for members to connect, along with weekly masterclasses, member networking roulette, small-business mentoring and media profiles on Honeycombers. Check it out and\u00a0join<\/a>\u00a0us!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We love entrepreneurs and small business owners at Honeycombers, which is why we\u2019ve created\u00a0Launchpad, a comprehensive\u00a0digital networking platform\u00a0(with IRL benefits, too) that encourages connection, business support and community. It\u2019s a privilege and pleasure to learn from so many\u00a0talented and inspiring folks, so we\u2019ve decided to share the love by interviewing some of the lovely Launchpad […]<\/p>\n","protected":false},"author":101165,"featured_media":281900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[145487],"tags":[145685],"acf":[],"yoast_head":"\nEntrepreneurs we love: Lucy d'Ambrumenil | Honeycombers<\/title>\n<meta name=\"description\" content=\"From drawing up wills to guardianship and estate planning arrangements, Lucy d'Ambrumenil does it all together with her partner in Hong Kong.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehoneycombers.com\/singapore\/lucy-dambrumenil-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" 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