{"id":277980,"date":"2023-07-25T15:49:27","date_gmt":"2023-07-25T07:49:27","guid":{"rendered":"https:\/\/thehoneycombers.com\/singapore\/?p=277980"},"modified":"2024-12-11T15:05:34","modified_gmt":"2024-12-11T07:05:34","slug":"plastic-free-singapore-initiative-local-brands","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/singapore\/plastic-free-singapore-initiative-local-brands\/","title":{"rendered":"Towards a plastic-free Singapore: 5 local brands that are leading the initiative and why they do it"},"content":{"rendered":"

The year is 2010. A song starts with an uplifting beat before the singer croons: \u201cDo you ever feel like a plastic bag<\/a>? Drifting through the wind, wanting to start again\u2026\u201d That tune, sung by Katy Perry, became one of that year\u2019s biggest hits. But we\u2019re not here to talk about the song; instead, we\u2019re focusing on its first line. The imagery of a bag floating in the blustery wind is not only poetic, but also symbolic of what\u2019s happening today.<\/p>\n

\"Do
Photography: Tenor<\/figcaption><\/figure>\n

Did you know the world generates 400 million tonnes of plastic waste annually<\/a>? That\u2019s equivalent to around 10 million fully loaded rubbish trucks \u2013 a scary amount, if you ask us. In Singapore alone, the total volume of plastic waste produced last year was one million metric tonnes<\/a>. However, there\u2019s some good news: around six percent of the waste was recycled<\/a>. But are we doing enough?<\/p>\n

Earlier this month, major supermarket<\/a> chains across the island started charging a minimum of five cents for plastic bags. This move is meant to encourage shoppers to use their own reusable bags. Unfortunately, some still continue taking plastic bags out of habit and convenience. There are even those who resorted to using plastics from the fresh produce section just so they don\u2019t have to pay the mandatory charge. Of course, we can\u2019t expect such measures to take off immediately. It\u2019ll take some time before the results are seen and felt.<\/p>\n

The good thing is it\u2019s not just the supermarkets that have kickstarted plastic-free<\/a> initiatives in Singapore. In fact, a few local brands are leading the way to rid Singapore of as much plastic as possible.<\/p>\n

An eye to make a difference<\/h3>\n
\"Plastic-free
Photography: Two of a Kind via Facebook (left) and Eye For Earth (right)<\/figcaption><\/figure>\n

Hands up if you wear contact lenses. Now, what do you do with the plastic blister packs? Most people dispose of them. But are you aware that the packaging can be recycled? Yes, you read that right. Two homegrown companies have spearheaded initiatives to do that in Singapore.<\/p>\n

First up is Two of a Kind (Twooak)<\/a>, a contact lens company founded locally. The brand launched Project 2×2<\/a>, a non-profit initiative that collects, sorts, and passes the blister packs for recycling, in October 2019. The packs are cleaned and processed into plastic pellets, which are then used to produce and manufacture new products such as food containers and clothing fibres. All you have to do is collect all the blister packs into an envelope and drop them off at collection points around Singapore. Alternatively, you can mail your collection to its office at North Canal Road.<\/p>\n

Why did the company decide to kickstart this project? According to its founder, 44-year-old Darryn Tan, the contact lens industry here is primarily dominated by multinational brands and optical chain stores that \u201cjust don\u2019t care\u201d. \u201cWe know this because we asked,\u201d Darryn said via Twooak\u2019s website. \u201cNo one was keen on putting any time or resources into \u2018something\u2019 unless they could see an already established instance of \u2018something\u2019 directly benefiting their own interests and sales targets.\u201d<\/p>\n

Besides Twooak, there\u2019s also Capitol Optical<\/a>. The local eyewear company piloted Eye For Earth<\/a>, a similar initiative encouraging contact lens wearers to recycle their blister packs. However, unlike Twooak\u2019s Project 2×2, Eye For Earth also collects the aluminium foils. The foil lids can be recycled into bike and car parts, aluminium cans, appliances, and more. Those interested in this exercise can collect a recycling bag from any Capitol Optical boutique. Remember to separate the blisters and foils!<\/p>\n

Have a drink and save the earth<\/h3>\n
\"Plastic-free
Photography: Lion Brewery Co.<\/figcaption><\/figure>\n

Tackling plastic waste is an environmental initiative many organisations take as their corporate social responsibility. One such company that\u2019s walking the talk is homegrown brewery Lion Brewery Co<\/a>. Earlier this month, it collaborated with ocean impact organisation Seven Clean Seas<\/a> to launch Can\u2019t Sea Straight, a limited-edition beer. Through sales of Can\u2019t See Straight, the two brands hope to clear between 400 and 500 kilograms of plastic waste from the ocean. Now this is one plastic-free initiative to get behind in Singapore!<\/p>\n

Will Julius, the brewery\u2019s co-founder, is beyond pleased that the two organisations are working together. \u201cThis collaboration excites us. Since our inception, Lion Brewery Co has always been committed to protecting the environment. Our sustainability practices are not perfect, but we continually try to be better,\u201d he shared during the beer\u2019s launch party, which was held at Thirty Sixty Brewlab.<\/p>\n

Seven Clean Seas\u2019 chief executive officer, Tom Peacock-Nazil, shares Will\u2019s sentiments. \u201cWe hope to spark discourse over the importance of removing plastics from our seas over a pint of Can\u2019t Sea Straight. We\u2019re eager to build a community of individuals committed to challenging the status quo and getting involved.\u201d<\/p>\n

Doing more with plastic waste<\/h3>\n
\"Plastic-free
Photography: Plastify via Instagram<\/figcaption><\/figure>\n

Is recycling plastic blisters and cleaning up oceans sufficient, though? Truthfully, more can be done. Even though our percentage of recycled plastic increased slightly last year, our country still has a long way to go when it comes to doing more. This is where Plastify<\/a> comes in. Declaring itself Singapore\u2019s first community plastic maker space, the environmental group upcycles discarded plastics into new and reusable items such as coasters, accessories, and even Christmas ornaments. Plastify collects waste donations from the community.<\/p>\n

Plus, the group spreads awareness about plastic waste and recycling through educational talks, seminars, hands-on workshops, and beach clean-ups. They aim to integrate plastic education into schools\u2019 curriculums so that the younger generations play an active role in Singapore\u2019s plastic-free initiative and contribute to a green, circular economy. \u201cTo be very honest, what we teach is just a ripple in the ocean on the grand scale of things,\u201d Plastify humbly stated in an Instagram post. \u201cWe are still over-consuming plastics, waste is still being misplaced, and corporations are greenwashing, to name a few. But a ripple is a ripple nonetheless.\u201d<\/p>\n

\u201cIt\u2019s important to start environmental education young.\u201d<\/p>\n

On the topic of grand scale, a deep-tech start-up is making huge strides in tackling Singapore\u2019s plastic problem. Founded in 2019, Magorium<\/a> converts all plastic waste into a material called NEWBitumen, which is used to build roads. According to its website, this is a \u201ccheaper, safer, and more sustainable method of plastic recycling\u201d. To date, the company has recycled over 4,500kg of plastic waste and has paved four roads; the latest being a driveway at DBS Newton Green. Its goal is to raise Singapore\u2019s plastic recycling rate to at least 35 percent by 2025.<\/p>\n

Is Singapore on track to be plastic-free?<\/h3>\n
\"Plastic-free
Photography: Jireh Foo via Unsplash<\/figcaption><\/figure>\n

Under the Singapore Green Plan<\/a>, the government aims to reduce landfill waste \u2013 which includes plastics \u2013 by 30% in 2030. Through this effort, the lifespan of Pulau Semakau, our country\u2019s only landfill, will be extended to 2035. This begs the question: are we on our way to achieving that target? While the mandatory plastic bag charge is a good starting point, more can be done in terms of work and educating the public.<\/p>\n

While we laud the various plastic-free initiatives in Singapore, change starts with all of us. This extends beyond plastic bags and single-use waste: being aware and mindful of recycling, and playing a more active role in ending plastic waste. Is this a difficult thing to do? Well, in Coldplay<\/a>\u2019s words: nobody said it was easy\u2026 slowly but surely, it\u2019ll get easier. And before you know it, life will be more fantastic without plastic.<\/p>\n","protected":false},"excerpt":{"rendered":"

The year is 2010. A song starts with an uplifting beat before the singer croons: \u201cDo you ever feel like a plastic bag? Drifting through the wind, wanting to start again\u2026\u201d That tune, sung by Katy Perry, became one of that year\u2019s biggest hits. But we\u2019re not here to talk about the song; instead, we\u2019re […]<\/p>\n","protected":false},"author":107587,"featured_media":277986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[145444],"tags":[35273,86246,41775,123149],"acf":[],"yoast_head":"\n5 local brands leading Singapore\u2019s plastic-free initiative | Honeycombers<\/title>\n<meta name=\"description\" content=\"A plastic-free Singapore? 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