{"id":253988,"date":"2022-05-27T11:27:32","date_gmt":"2022-05-27T03:27:32","guid":{"rendered":"https:\/\/thehoneycombers.com\/singapore\/?p=253988"},"modified":"2022-09-21T12:53:10","modified_gmt":"2022-09-21T04:53:10","slug":"local-brands-tiktok-sg","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/singapore\/local-brands-tiktok-sg\/","title":{"rendered":"On your #FYP: Local brands in Singapore that have gone viral thanks to TikTok"},"content":{"rendered":"

It\u2019s funny how TikTok<\/a> has changed the idea of marketing. With over one billion users in the world, TikTok is the reigning social media queen. Even big brands like Nike, Red Bull, Netflix, Fenty Beauty and Guess have jumped on the bandwagon. Closer to home, we see popular names like Gojek, Watsons, Mediacorp and even government bodies like the CPF Board making themselves seen on the social media platform.<\/p>\n

So it\u2019s no surprise that many up-and-coming local brands<\/a> and influencers<\/a> turn to TikTok SG to get that one viral reel that\u2019ll catapult their products to the FYP page. During our TikTok doom scrolling sesh, we encountered local brands that piqued our interest. Here\u2019s a list of Singapore brands that made it big thanks to TikTok.<\/p>\n

Local brands that got viral on TikTok SG<\/h2>\n

1. Gentle Mood<\/h3>\n

Gentle Mood redefines your shower game with a sensorial experience. The handcrafted, artisanal soaps are made with plant-derived oils and pure essential oils to renew, condition and detoxify the skin. They\u2019re cured for at least 1,008 hours in a humidity-controlled room before packaging (plastic-free, of course!), so all the good stuff is retained in each bar. And 100 marks for the aesthetics! The soap bars are designed with gorgeous pastel gradients, natural swirly lines and even designs that mimic the sky and a slice of cake.
\nGentle Mood<\/a>, multiple locations including The Wyld Shop, The Editor\u2019s Market and Weekend Sundries; also available online\u00a0<\/em><\/p>\n

2. Emporal Co<\/h3>\n
\"Emporal
Photography: Emporal Co<\/figcaption><\/figure>\n

This is the label that started the popular audio clip on Tiktok<\/a> that many local brands have used. Say hello to Emporal Co, a mythical candle and skincare brand. Founded by sisters Grace and Lena, Emporal Co sells hand-poured scented candles and locally handcrafted bath and body products.<\/p>\n

The highlight? These candles are available in over 15 scents. There\u2019s Champagne Whispers (pink champagne and guava), Garden of Eden (English pear and freesia), and Sanctuary (vanilla, sandalwood and patchouli), just to name a few. Expect a mix between mystical and a slightly gothic vibe. You\u2019ll find everything from a Himalayan salt crystal and yugen crystal to snow serpent and skull candle holders.
\nEmporal Co<\/a>, #03-01, 5 Kallang Pudding Road, Singapore 349309, by appointment only; also available online <\/em><\/p>\n

3. Bag of Beautiful<\/h3>\n
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@bagofbeautiful<\/a> <\/p>\n

comfy slides for everyday workwear! #shoes<\/a> #sgtiktok<\/a> #smallbusinesssg<\/a> #sgfyp<\/a> #comfort<\/a> #newlaunch<\/a> #sales<\/a> #fashion<\/a><\/p>\n

\u266c – <\/a> <\/section>\n<\/blockquote>\n