{"id":234127,"date":"2021-03-30T15:29:37","date_gmt":"2021-03-30T07:29:37","guid":{"rendered":"https:\/\/thehoneycombers.com\/singapore\/?p=234127"},"modified":"2023-01-27T10:15:34","modified_gmt":"2023-01-27T02:15:34","slug":"shu-covet-crystals-jewelry-interview","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/singapore\/shu-covet-crystals-jewelry-interview\/","title":{"rendered":"Artist and founder Shu of Covet Crystals Jewelry finds the sweet spot in combining crystal healing and style"},"content":{"rendered":"

I may not be a firm believer, but there\u2019s just something about crystals<\/a> that gets me all wide-eyed. Maybe it\u2019s because crystals are known to hold incredible healing powers for the mind, body and soul. Or the pandemic<\/a> has soaked up all the good vibes and I\u2019d do anything to remove bad juju. Or maybe I\u2019m just a sucker for pretty, sparkly things<\/a>\u2026<\/p>\n

Nonetheless, there was a pep in my step as I made my way to chat with founder Shu of Covet Crystals Jewelry<\/a> (CCJ). Conceptualised in 2017, the accessory brand bridges the gap between crystal healing and stylish jewellery, using over 50 authentic and high quality crystals and gemstones. And no tacky, outdated designs here \u2013 each piece is a stunner and makes a great accompaniment for your outfit. In fact, there\u2019s no reason to second guess Shu\u2019s style. Just take a peek at her fashion diary<\/a> and you\u2019ll see what we mean!<\/p>\n

During our chat, I was humbled by her experiences and even learnt a thing or two about myself as she created a personalised piece for me. But enough about me. Let\u2019s dive into the world of crystal healing jewellery, shall we?<\/p>\n

Hi Shu! Tell us about the first time you were introduced to crystals. How did the idea of blending crystals and jewellery come about?<\/h3>\n

My mother passed away from pancreatic cancer when I was five months pregnant with my first child. The death was so sudden that it devastated me. I didn’t even have the chance to say goodbye.<\/p>\n

Depression and grief overwhelmed me during that period. On top of that, I had personal issues to deal with. I knew I needed help. I needed to survive and function for my child so I started looking at holistic healing methods and stumbled across crystal healing. From there, my journey with crystal healing started.<\/p>\n

I scoured local retail shops and overseas online shops, hoping to find crystal jewellery stylish enough to wear, as I\u2019m an avid fashionista. Years ago, most crystal jewellery was simply strings of beads which did not appeal to me. Luxury jewellery houses like Tiffany & Co and Van Cleef Arpels carried crystal jewellery, but most of the gemstones used were not big enough to be suitable for crystal healing. And if they were, the prices were beyond my reach.<\/p>\n

So I started carrying little crystals and stones in my pockets and bags to aid my healing. After two years of doing so, I got fed up and decided to tap into my fine arts education to create jewellery suitable for crystal healing and yet fashionable enough to up my #OOTD game.<\/p>\n

From there, CCJ was born.<\/p>\n

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Photography: Nicole Nithiyah<\/figcaption><\/figure>\n

What were some challenges you faced during the conceptualisation of the brand?<\/h3>\n

Allowing people to understand my art and concept of marrying crystal healing with fashion. I believe I am the first to start this movement and this idea of crystal healing fashion jewellery was very new. As with anything new, there is a tendency that the idea might appear crazy. But I\u2019m so glad the message translated well and my clients could feel my sincerity to spread the love and fashion swag.<\/p>\n

Tell us the benefits of wearing crystal jewellery.<\/h3>\n

Crystal healing can promote better physical and mental health by improving the flow of energy. It can also help block or rid the body of negative energy which can affect the mind and body. It also improves mental health, enhances physical health and completes your #OOTD looks.<\/p>\n

What\u2019s one gemstone you were most excited to source?<\/h3>\n

I would say it\u2019s jade. There isn\u2019t a lot of jade jewellery in the form of beads. It usually comes in bangles or is set in necklaces. When I found out that I could acquire A-grade jade in beads, I got very excited. Plus, jade is my first love!<\/p>\n

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This Jade Supreme bracelet screams chic. Photography: Covet Crystals Jewelry<\/figcaption><\/figure>\n

Tell us about your latest collection!<\/h3>\n

There\u2019s an ongoing theme in most of the collections. One of the latest is called Light & Deluge<\/a>, influenced by the heavy downfall back in January. I drive a lot and the colours are inspired by me sitting in the car, in the dark with twinkling lights. Each gemstone represents different things \u2013 \u201cthere to love\u201d, \u201cthere to change\u201d and \u201cthere to grow\u201d.<\/p>\n

If you look closer, you\u2019ll notice a certain pattern in the pieces: the three gemstones. I call this the Trinity setting. The design may be simple but it took me eight to nine months to perfect this. If you wear the bracelet, no matter how you turn your hand, you\u2019ll notice the beauty of the design and its even weight distribution.<\/p>\n

Another collection is the Femininity series<\/a>. Each bracelet represents a trait I think most women can relate to and wish to manifest. Each piece has been curated with thought, to ensure the intention and meaning of the stone represents their personalities. Side note: the pieces are named after Greek goddesses such as Hera, Flautina and Athena!<\/p>\n

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Left: The Light & Deluge bracelet; right: Femininity series. Photography: Covet Crystals Jewelry; Nicole Nithiyah<\/figcaption><\/figure>\n

That sounds fab. With crystal jewellery care, are there major no-nos we should take note of?<\/h3>\n

Use a soft, dry cloth without chemicals to pat your jewellery lightly to whisk moisture or dirt away. Keep them in a dry space, away from sunlight. You may choose to return them to the plastic pouches they came with, to slow down oxidation. Please keep CCJ jewelry away from liquids. We always include care card instructions with all orders but should that be misplaced, clients can always refer to our online boutique<\/a> for details.<\/p>\n

Over the years, have you come across any naysayers?<\/h3>\n

A good percentage of our clients started shopping with us because they love our designs and our top quality crystals, or come highly recommended by their friends. These #CCJGirls wore CCJ jewellery with the intention of upping their #OOTD game.<\/p>\n

But once they started, they mentioned they felt a difference in their demeanour. They were happier, less stressed and somehow, life started to pass more smoothly for them.<\/p>\n

From there, the non-believers became converts!\u00a0And they now shop their CCJ jewelry with more intentionality towards their feelings and goals, aside from the fashion aspect.<\/p>\n

Based on what our clients have experienced, the power of crystals can still work its magic whether one starts out as a believer or not.<\/p>\n

That\u2019s amazing! What\u2019s been the highlight of your career so far?<\/h3>\n

I\u2019m very blessed to say there are a few but if I must pinpoint one, it was when we were invited to be part of the Yahoo SG creator series. To be recognised by them for my original work as an artist, was such an honour. They did a feature on me using natural crystals and gemstones in my art.<\/p>\n

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Photography: Covet Crystals Jewelry; Nicole Nithiyah<\/figcaption><\/figure>\n

Share some tips for those who are new to the crystal healing game.<\/h3>\n

When a new client is unsure of which CCJ piece to start her journey, I suggest they listen to their inner wisdom. This means to shortlist three to five pieces that attract them the most. Then, we have a chat about their concerns and I point out the most suitable piece for them. They can also choose to take the chakra test<\/a> available at our online boutique. I\u2019ll assess their chakra scores, which can lead to a better understanding of what they possibly require.<\/p>\n

You’re quite the fashionista! What are your top 5 wardrobe staples?<\/h3>\n