{"id":184002,"date":"2020-12-17T10:20:32","date_gmt":"2020-12-17T02:20:32","guid":{"rendered":"https:\/\/thehoneycombers.com\/singapore\/?p=184002"},"modified":"2023-01-27T10:15:41","modified_gmt":"2023-01-27T02:15:41","slug":"soul-and-tables-ethnicraft-furniture-showroom-tan-boon-liat-singapore","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/singapore\/soul-and-tables-ethnicraft-furniture-showroom-tan-boon-liat-singapore\/","title":{"rendered":"This expanded furniture store gets new digs, and it is well with our soul"},"content":{"rendered":"<p>What we love about buying furniture online: Instead of schlepping through a giant furniture store, you get to sit on your sofa, browse through your favourites, and add them to your cart. What\u2019s not so great: realising that the table you bought is way too big for your dining room, or that the armchair that looked so cosy wasn\u2019t that comfy after all. In 2012, Katrien Bollen and Jonathan Roelandts wanted to have their cake and eat it too. The solution: launching Ethnicraft Online, which gave customers the ease of online furniture shopping while offering shoppers a physical showroom experience so you could fall in love in person first.<\/p>\n<p>Six years on and after an expansion into Dubai, the winds of change have started to blow. It\u2019s in with the new, but keeping all that\u2019s good with the old. Bid a fond farewell to Ethnicraft Online, and roll out the welcome mat for <a href=\"https:\/\/www.soulandtables.com.sg\/\" rel=\"nofollow\">Soul &amp; Tables<\/a>.<\/p>\n<h3>New name, new look, new digs<\/h3>\n<figure id=\"attachment_229033\" aria-describedby=\"caption-attachment-229033\" style=\"width: 1400px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-229033 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-tables-tan-boon-liat.png\" alt=\"Soul &amp; Tables | Honeycombers Singapore\" width=\"1400\" height=\"1000\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-tables-tan-boon-liat.png 1400w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-tables-tan-boon-liat-900x643.png 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-tables-tan-boon-liat-768x549.png 768w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/1000;\" \/><figcaption id=\"caption-attachment-229033\" class=\"wp-caption-text\">Love wood pieces? There are a range of options here. Photography: Soul &amp; Tables<\/figcaption><\/figure>\n<p>You know what they say about making your home your own. It\u2019s your personal taste and carefully chosen decor that gives your house a soul, which makes the renaming of the store particularly apt. \u00a0Because a table is more than just a piece of furniture \u2013 it\u2019s a place for the family to gather around, have dinner, and nurse a cup of coffee. Home never felt more warm, or cosy.<\/p>\n<p>And it\u2019s not just the name that\u2019s undergone a makeover. Soul &amp; Tables has settled into two spacious showrooms of 560 square metres each in Tan Boon Liat, expanding its curated furniture selection with new brands and dedicated spaces. While the showroom at #02-03 houses the well-known Ethnicraft solid wood collection and accessories, the other showroom at #02-09 features its new teak wood furniture brands, Karpenter and Logos. Psst: Check out the breezy outdoor section and hunt for discounted pieces in the outlet space!<\/p>\n<h3>New kids on the block party<\/h3>\n<figure id=\"attachment_229034\" aria-describedby=\"caption-attachment-229034\" style=\"width: 1400px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-229034 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-and-tables.png\" alt=\"Soul &amp; Tables | Honeycombers Singapore\" width=\"1400\" height=\"1000\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-and-tables.png 1400w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-and-tables-900x643.png 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-and-tables-768x549.png 768w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/1000;\" \/><figcaption id=\"caption-attachment-229034\" class=\"wp-caption-text\">Visit the new showroom and pick up a decor idea or two. Photography: Soul &amp; Tables<\/figcaption><\/figure>\n<p>From wooden dining tables to patio seats and even rugs, Soul &amp; Tables has enough in its repertoire to kit out any corner of your home. If you love solid wood pieces, run your hands along some designs by Ethnicraft, the store\u2019s former eponymous furniture brand that specialises in teak and wood furnishings. Fans will be glad to know the brand isn\u2019t going anywhere \u2013 in fact, it\u2019s now in good company.<\/p>\n<p>Ethnicraft is joined by Karpenter, a sustainable solid wood furniture specialist, as well as Logos, an Indonesian brand producing trendy recycled teak furniture with an industrial touch. Fermob, the French outdoor specialist is joined by Woven Plus, a Dutch brand offering in- and outdoor wicker furniture for tropical mood settings.\u00a0Because we\u2019re all about breezy statements that help pull together a resort-style home.<\/p>\n<h3>Why mess with a good thing?<\/h3>\n<p>You buy a piece of furniture, take it home, and that\u2019s the end of it\u2026 for some stores. But as anyone who\u2019s bought home fixtures knows, the hassle doesn\u2019t stop once the piece is delivered. Soul &amp; Tables has retained the same slew of complimentary services that Ethnicraft Online was known for because the team knows you need it.<\/p>\n<p>While Soul &amp; Tables prides itself on carrying high-quality goods, there\u2019s always the chance that you might change your mind or need a little help with the fixing up. We\u2019re talking lifetime warranty, free delivery and installation, maintenance services (which even includes varnishing and a water-based topcoat treatment), a one-month return policy and even a one-for-one furniture disposal. It\u2019s for the house and on the house. Now that\u2019s what we call a business that\u2019s about #morethanjustfurniture.<\/p>\n<p><em><a href=\"https:\/\/www.soulandtables.com.sg\/\" rel=\"nofollow\">Soul &amp; Tables, <\/a>#02-03 and #02-09, Tan Boon Liat Building, 315 Outram Road, Singapore 169074<\/em><\/p>\n<p><em>This article is in partnership with Soul &amp; Tables.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What we love about buying furniture online: Instead of schlepping through a giant furniture store, you get to sit on your sofa, browse through your favourites, and add them to your cart. What\u2019s not so great: realising that the table you bought is way too big for your dining room, or that the armchair that [&hellip;]<\/p>\n","protected":false},"author":101165,"featured_media":229032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[19958,19955],"tags":[2353,4925],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ethnicraft, revamped: All the highlights at Soul and Tables | Honeycombers<\/title>\n<meta name=\"description\" content=\"At Soul &amp; Tables, you\u2019re invited to shop online, browse its extensive collection in person, and have your new furniture delivered (for free!) to your home.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehoneycombers.com\/singapore\/soul-and-tables-ethnicraft-furniture-showroom-tan-boon-liat-singapore\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This expanded furniture store gets new digs, and it is well with our soul\" \/>\n<meta property=\"og:description\" content=\"What we love about buying furniture online: Instead of schlepping through a giant furniture store, you get to sit on your sofa, browse through your\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thehoneycombers.com\/singapore\/soul-and-tables-ethnicraft-furniture-showroom-tan-boon-liat-singapore\/\" \/>\n<meta property=\"og:site_name\" content=\"Honeycombers Singapore\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thehoneycombers\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-17T02:20:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-27T02:15:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-tables.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Honeycombers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeycombers\" \/>\n<meta name=\"twitter:site\" content=\"@honeycombers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Honeycombers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thehoneycombers.com\/singapore\/soul-and-tables-ethnicraft-furniture-showroom-tan-boon-liat-singapore\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thehoneycombers.com\/singapore\/soul-and-tables-ethnicraft-furniture-showroom-tan-boon-liat-singapore\/\"},\"author\":{\"name\":\"Honeycombers\",\"@id\":\"https:\/\/thehoneycombers.com\/singapore\/#\/schema\/person\/c0971d066b9cab978189928f38605e58\"},\"headline\":\"This expanded furniture store gets new digs, and it is well with our soul\",\"datePublished\":\"2020-12-17T02:20:32+00:00\",\"dateModified\":\"2023-01-27T02:15:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thehoneycombers.com\/singapore\/soul-and-tables-ethnicraft-furniture-showroom-tan-boon-liat-singapore\/\"},\"wordCount\":694,\"publisher\":{\"@id\":\"https:\/\/thehoneycombers.com\/singapore\/#organization\"},\"image\":{\"@id\":\"https:\/\/thehoneycombers.com\/singapore\/soul-and-tables-ethnicraft-furniture-showroom-tan-boon-liat-singapore\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/2\/2020\/12\/soul-tables.png\",\"keywords\":[\"furniture\",\"shopping\"],\"articleSection\":[\"Home &amp; 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