{"id":117409,"date":"2016-11-14T13:55:17","date_gmt":"2016-11-14T05:55:17","guid":{"rendered":"http:\/\/thehoneycombers.com\/singapore\/?p=117409"},"modified":"2023-01-27T10:34:02","modified_gmt":"2023-01-27T02:34:02","slug":"blogshops-in-singapore-we-interview-the-owner-of-young-hungry-free-on-her-online-store-and-fashion-tips","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/singapore\/blogshops-in-singapore-we-interview-the-owner-of-young-hungry-free-on-her-online-store-and-fashion-tips\/","title":{"rendered":"Blogshops in Singapore: We interview the owner of Young Hungry Free on her online store and fashion tips"},"content":{"rendered":"

It takes a certain amount of chutzpah to stand out in the\u00a0overly saturated local blogshop scene<\/a>.\u00a0Plenty hawk the same wares shipped from the same source, and either cater to the average teen, or corporate woman. To unearth one with original designs and a tenacious identity (and at affordable prices to boot) is much like striking gold.<\/p>\n

So for\u00a0the bold and the badass, Young Hungry Free<\/a> needs to be on your radar, pronto. The four-year-old brand is much like Singapore’s very own Nasty Gal – it’s as edgy and style-conscious<\/a>, and born out of a desire to be different. In this edition of Haute Topic, we caught up\u00a0with founder, Winnie Ong, on the brand’s identity, her favourite trends of the moment<\/a>, and pulling together a ’90s-inspired look that never goes outta style.<\/p>\n

<\/p>\n

Hey Winnie! First things first, tell us a little about yourself. How did you get started on Young Hungry Free? <\/strong><\/h3>\n

Well, I\u2019ll be honest. When I first started, it was ’cause I didn\u2019t have much of a choice. *laughs* I flunked\u00a0my A levels then and, looking back, I\u2019m glad it happened \u2013 it was the start of my life! I\u2019ve always known from the start that I wanted something to call my own. Plus, I\u2019m allergic to office hours… even though my team and I\u00a0now put in more time\u00a0than the usual 9-6\u00a0stint.<\/p>\n

But at least it\u2019s on your own terms. <\/strong><\/h3>\n

Yes precisely! The motivation is different too. I\u2019ve never followed any usual rules of life, school or education, which is why I\u2019m so thankful I was a failure at studying. *laughs again*<\/p>\n

\"img_3673\"
The effervescent Winnie Ong of Young Hungry Free made her own rules of life, and came out a winner<\/figcaption><\/figure>\n

What did you have in mind when starting YHF?<\/strong><\/h3>\n

Plenty of local online stores cater to corporate women, with ladylike or\u00a0prim and proper outfits for the office. There was a gap in the market for the type of woman I wanted to dress and brand I wanted to represent.<\/p>\n

Could you tell us a little more about YHF’s name?<\/strong><\/h3>\n

Young here isn\u2019t literal \u2013 it\u2019s more of a youthful personality, and a desire to continually grow. Hungry refers to a constant need for more and a desire\u00a0to be better. As for free, it\u2019s about being limitless – not so much reckless in a YOLO sense, but knowing that what\u00a0you want is within your control.<\/p>\n

Yeah, we see how some might take the “young” in your name literally. <\/strong><\/h3>\n

Truthfully, when we began, our crowd was pretty young. But we\u2019ve grown with them. We\u2019ve learned to adapt our styles to their new needs. For instance, we know that some of our outfits aren\u2019t suitable for work, so we do what we can, like adding less slits or changing a neckline to be more work-friendly.<\/p>\n

We take it that you\u2019re very interactive with customers? <\/strong><\/h3>\n

Very. We run surveys to get customer feedback, and we\u2019re big on social media. Customers message us to bring items back or make tweaks like refining\u00a0the cutting. We listen ’cause there\u2019s no way around it \u2013 if you want to grow, you have to listen to your customers. If they don\u2019t like what you\u2019re offering, there\u2019re plenty of other options for them.<\/p>\n

\"young-hungry-free-1\"
A glimpse into Young Hungry Free’s Bad Girls, Good Night’s lookbook<\/figcaption><\/figure>\n

Describe your shoppers in two words.<\/strong><\/h3>\n

Risk takers. Rule breakers.<\/p>\n

\"img_3606\"
The team at Young Hungry Free is incredibly collaborative. While Winnie leads the discussion, each member is free to speak up and voice her\u00a0concerns.<\/figcaption><\/figure>\n

Talk us through a day in your work life.\u00a0<\/strong><\/h3>\n

People think it’s all fun and games here, but trust me when I say it’s not as glam as you’d think. I mean, the only exciting thing about my day today is this coffee in my hand! *laughs* But plenty of what I do here is dealing with data – looking through order lists, checking traffic to see what people are buying and not buying, and loads of planning. I make it a point to be five steps ahead of everyone else in terms of planning – my right hand oversees everything else.<\/p>\n

\"img_3535-1\"
Winnie’s current obsession? Satin.<\/figcaption><\/figure>\n

Let’s talk fashion. Where do you shop?<\/strong><\/h3>\n

Truth: I haven’t shopped in the last four\u00a0years. Starting YHF might’ve\u00a0killed my inner shopaholic. *laughs*\u00a0Anything that I like in stores can be designed and made in-house.<\/p>\n

We can’t say we’re not envious. What are you into right now?\u00a0<\/strong><\/h3>\n

I’m big on materials at the moment – satin, velvet and suede. I love slip dresses… though we might have overdone it a little bit here. I’m also loving the\u00a0whole ’90s vibe.<\/p>\n

Could you pick three 90s trends you’re obsessed with? \u00a0<\/strong><\/h3>\n

Bomber jackets, band T-shirts, and ’90s-style bell bottoms.<\/p>\n

\"young-hungry-free-2\"
Winnie describes the YHF girl as having a distinctive, edgy style<\/figcaption><\/figure>\n

How would a YHF girl pull off those three items?<\/strong><\/h3>\n

I think bomber jackets go with everything from short dresses to jeans and even minis – all you need are\u00a0accessories to dress it up. For band T-shirts, you need to DIY it a little – cut up the sleeves, or trim the hem. It doesn’t matter if it’s oversized either, since the pyjama look is so hot right now. Pair it with arm accessories and heels (the higher, the better) and throw on\u00a0a leather jacket. As for bell bottoms, my personal take is to team it with an oversized crop, a couple of chunky necklaces and heels to make your legs look crazy long.<\/p>\n

Any particular tips for someone who’s updating their wardrobe?\u00a0<\/strong><\/h3>\n

Start with a statement piece – it could be outerwear or accessories – then style around it.<\/p>\n","protected":false},"excerpt":{"rendered":"

It takes a certain amount of chutzpah to stand out in the\u00a0overly saturated local blogshop scene.\u00a0Plenty hawk the same wares shipped from the same source, and either cater to the average teen, or corporate woman. 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