What do people care about in 2021? Take a look at our Impact Survey's consumer insights for all the answers.
In 2020, we asked all of you about how Covid-19 changed your life. Face masks and hand sanitisers are the new norm, but the lasting effect of the pandemic goes beyond quarantine and #stayhome guidelines. We talked about how your hopes, your fears, your dreams and your habits are now different. Ready for the results? We’ve put together all the consumer insights from our Impact Survey for a look at how peoples’ lives across Asia (including Bali and Hong Kong) have changed, and what we’re looking forward to in 2021.
Impact Survey 2021 consumer insights
Stats about life in the new normal
- 70% of our readers feel like their idea of living their “best life” has changed as a result of the pandemic.
- 67% think that 2020 was actually the reset we all needed.
- 55% find that 2020 has changed the culture where they live.
- 42% can’t wait for things to get back to “normal”
The five types of people in 2021
Which one of these categories do you fall into? Or are you a little bit of everything?
Priorities in 2021
Spending habits have also changed for 62% of our readers, thanks to 2020. About 67% are now more concerned about saving money, as compared to pre-Covid days. Most of all, people are hoping for the Covid vaccine to be rolled out to everyone, as well as for the economy to recover. And when we’re finally out of the woods, 46% want to start travelling again.
Keen to find out more consumer insights? Check out the full report of our Impact Survey. If you’re a business wanting to reach the right audience this year, get in touch with us at [email protected] today!