
Claire Chahil, designer of local fashion label Attaby shares her dos and don’ts on navigating the e-shops like a true pro
If you’re anything like us, chances are, online shopping is second nature to you. But we could all learn a few more tips and tricks on how to get the most bang for your buck from an industry insider – someone like Claire Chahil.
As founder and designer of chic womenswear label, Attaby, the enterprising fashionista knows the ins and outs of e-commerce, and, just like us, loves hunting for the best deals online – clearly a girl after our own hearts! She sheds some insights on how to shop the World Wide Web like a pro.
Pick the right time to shop
The beauty of online shopping is the ability to shop anytime and anywhere. But if you’re looking to score major bargains, hit up your favourite sites during their end-of-summer and post-Christmas sales. Other ideal times to shop are Cyber Monday (the Monday following Thanksgiving) on American sites and of course, the Great Singapore Sale on local sites.
The best time of the week to shop online is on Sunday evenings. You will typically be at home and able to browse at a leisurely pace – ensuring no hasty purchases! Ordering on a Sunday also means you will get your purchases within that week.

Be targeted
If you’re searching for a particular item, ignore Google; you don’t want to be sifting through a million different websites. Instead, try searching on specialised, consolidation websites like ShopStyle.com, where you can view multiple retailers on one page.
Ask for help
When in doubt, investigate. Want to know if the website you’re shopping at is trustworthy? Look online with search terms like ‘scam’ or head to ShopVenture.com, an online community where you can read customer reviews, sizing tips, and common complaints.
Many online stores have a live chat feature on their site, and you can get their customer service team answer any questions in real time – whether it’s about product sizing, delivery charges, shipping, or returns.
Be savvy about size and fabrics
Sizing is not an exact science as garments are cut differently for different styles and each brand has a standardised fit. That said, the size guide on each site is your best friend – so whip out a measuring tape to get the closest fit. Look for certain stretch fabrics like jersey or anything with elastane, which are more forgiving on the body.
Singapore’s hot climate is a big factor to consider. Shop for apparel with lightweight fabrics such as cottons, viscose, rayons, jerseys, silks – and be sure to avoid synthetic linings like the plague! There are websites with clothes specially catered to warmer climates such as SaltResortwear.com and Attaby.com.

Get the best deals
Besides shopping during the sales period, the best way to discover awesome deals is through the site’s newsletters, as you’ll receive emails on member discounts and timed sales. Also, keep an eye out for flash sales on sites such as Gilt.com and MyHabit.com.
Ship for free
This one’s a no-brainer. Why spend more when you can save on shipping charges? Fantastic websites that offer free delivery include Shopbop.com, Attaby.com, and TheWyldShop.com. For the full list of websites with free delivery, head here.
This article was sponsored by Attaby.
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