Magnum celebrates the arrival of its latest expertly crafted indulgence, Magnum Chocolate & Hazelnut Praliné, by inspiring Pleasure Seekers to #TakePleasureSeriously. Raising the bar on luxurious experiences, Magnum proudly presents the immersive and interactive Magnum Pleasure Boulevard exclusively at ION Orchard this April.
For a limited period from Friday 20 April to Sunday 29 April 2018, guests at ION Orchard Level 1 Atrium will be invited to discover Magnum’s luxurious Pleasure Boulevard experience and enjoy its latest ice cream indulgence, Magnum Chocolate & Hazelnut Praliné.
Step into each chicly-designed boutique to discover different sensorial pleasure experiences inspired by the decadent new ice cream, which has been inspired by luxury chocolate collections, and uncover what it means to take pleasure seriously with Magnum.