ASOS has announced its own make-up line that’s all about individuality and we want it now.
Online shoppers, you’re probably well acquainted with ASOS for its wealth of fashion finds and speedy, free shipping to Singapore. But more than just our favourite source for mixing high street and high end, the e-commerce site is already a beauty haven with over 100 make-up, skincare and hair care brands including cult faves. It was just a matter of time before ASOS launched its very own Face + Body beauty line.
For us who are all about inclusive beauty movements, the collection is everything we’ve hoped for. The campaign features models of diverse backgrounds, ethnicities and genders, and celebrates individuality and self-expression with its bold and varied makeup shades.
ASOS is kicking off with 46 items in its debut collection, mostly priced under £15. The range is packaged in the still-trendy ‘millennial pink’, and features everything from blush and bronzers to liquid lipsticks and chunky mascaras. These will be available from mid September, so keep your eye on the ASOS Instagram page for more updates (and some seriously pretty photos).
ASOS Face+ Body is slated to launch mid-September.