Ready to shop the Erdem x H&M collaboration? Here’s what to expect and where to get your hands on the holiday ready designer collection in Jakarta.
We’ve pretty much been counting down the days until the Erdem x H&M launch since we heard that Erdem Moralioglu was the high-street retailer’s next luxe designer collaboration. We were even lucky enough to get a sneak peek before H&M’s latest designer offering exclusively hits the flagship store in Grand Indonesia on 2 November, and it is definitely our favourite so far. Think tailored tweed suits perfect for workwear, gorgeous silky sets that can be dressed up or down, and statement gowns that could work for your next wedding party. Intrigued? Here’s how you can snap up these coveted pieces.
Rules of the game: shoppers have 10 minutes to snag all the clothes and accessories they want with the catch being that you are only allowed to buy one of each item. The store opens at 8am, allowing in groups of 20 shoppers at each moment, but if you feel like staying over (as you do) you are welcome to queue T-1. If previous designer collaborations are any indicator, dedicated shoppers have even been known to set up camp since 10pm the night before!
Our favourite looks? Floral silk PJ sets, floral combat boots, floral slip-ons, ball gowns, floaty pleated tops (floral everything, really), jewelled kitten-heeled shoes, a gorgeous faux fur leapord print coat that made us yearn for winter – we even wanted to the raid the menswear offering. That’s right – for the first time ever, Erdem debuted a collection for men that includes floral socks (love!), bright slouchy mohair sweaters, very British tailored suits and a floral windbreaker.
If you’re wondering how much the collection will set you back – well, pieces run up to a little less than IDR 4,000,000 – a total steal for the favourite! Good thing it launches right after payday.
The Erdem x H&M collection in Jakarta exclusively hits its flagship store in Grand Indonesia on Thursday, 2 November 2017.