Jakarta has no lack of shopping malls and international brands, but with a massive pool of creative talent the local fashion scene is exploding with new ideas and clothes. Because many of these brands still don’t have storefronts, it can be hard to find them amongst all the clutter. But we’ve done some of the leg work for you Here are a few of our favorite Indonesian brands.
Lulu Lutfi Labibi
Indonesia’s amazing batik prints range from batik tulis to batik trusmi Cirebon to Balinese tenun, and there are designers doing innovative things with these traditional motifs. One of these talented designers is Lulu Lutfi Labibi, who has taken these amazing textiles and transformed them into modern, and sometimes very sexy, but elegant silhouettes while maintaining the perfect amount of traditiond. His work is versatile, stunning, and will be just as in place at a traditional Indonesian wedding as it would be on Carrie Bradshaw’s New York nuptials.
Designer Bonnie Natasha Arif developed Ensemble as a way to express her personality and aesthetic through clothing. “I am simple. I wear a shirt and pants, or a dress. So I make these things,” the designer said of her approach to fashion and her label name. Typically sticking to a neutral palette, and clean and feminine silhouettes, Bonnie strives to create clothing for everyday woman regardless of shape, size, or stature. Her latest collection, “Overgrown” is a collaboration between an incredibly talented illustrator, Diva Meshia Arif, who also happens to be her sister.
Proklamasi is a unique label as all of its creations are only available in one hue: white. But the label will amaze you with what they can do with this limited palette. Each piece has silhouettes that are easy to pair with the rest of your closet and is reminiscent of Korean street style and Paris tailoring. With a multitude of designs and combinations, this is one brand that can be both go-to basic and summer statement piece.
In a perfect world, we wouldn’t need separate wardrobes for workdays and weekends. We would love to be sporting our flirty Sunday dresses and rompers at the good ol’ 9-5 but it’s hard to justify that romper to your 2 o’clock. But the adorable label Petit Cupcakes makes it possible to merge the two worlds! With flirty dresses, tops and prints, this brand’s got sophisticated/pretty down pat.
Aninda Aviani’s latest collection is a combination of street wear and 1920’s swag. Sounds like a stretch, but the talented designer pulls it off fabulously. Avanava has got you covered for a full day with jersey-esque sheer blouse and an elegant pencil skirt outfitted with tassels. We are also loving the deep jewel tones to kick-start autumn.
Top image: Petite Cupcakes