{"id":208421,"date":"2024-08-19T07:00:15","date_gmt":"2024-08-18T23:00:15","guid":{"rendered":"https:\/\/thehoneycombers.com\/hong-kong\/?p=208421"},"modified":"2024-12-05T09:58:41","modified_gmt":"2024-12-05T01:58:41","slug":"interview-sweet-secrets-cake-shop","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/","title":{"rendered":"It\u2019s cake magic! We\u2019re peeling back the icing to reveal Sweet Secrets\u2019 recipe for success"},"content":{"rendered":"<p>Initially a takeaway cafe and <a href=\"https:\/\/thehoneycombers.com\/hong-kong\/cake-shops-in-hong-kong\/\" target=\"_blank\" rel=\"noopener\">cake shop<\/a> renowned for its cheesecakes and bespoke cake designs, <strong>Sweet Secrets<\/strong> took a drastic change of path in 2011, becoming the first bakery in Hong Kong to offer gluten-free desserts. It\u2019s here to prove that plant-based, healthy, and \u201cfree-from\u201d cakes can be just as tasty as the conventional ones \u2013 if not more! From loyal regulars to five-star hotel clients, how does Sweet Secrets capture the hearts of Hong Kongers? We chat with Sarah Lee, The Cake Lady and Founder of Sweet Secrets, to find out.<\/p>\n<h2>The story of Sweet Secrets, the go-to cake shop in Hong Kong for healthy desserts<\/h2>\n<h3>Why did you decide to pivot your business?<\/h3>\n<figure id=\"attachment_208422\" aria-describedby=\"caption-attachment-208422\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-208422 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-2.jpg\" alt=\"gluten free cakes hong kong\" width=\"900\" height=\"643\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-2.jpg 1400w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-2-900x643.jpg 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-2-768x549.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/643;\" \/><figcaption id=\"caption-attachment-208422\" class=\"wp-caption-text\">The healthy treats from Sweet Secrets don\u2019t compromise on the flavours and quality<\/figcaption><\/figure>\n<p>Going \u201cfree-from\u201d was not a commercial decision, but rather one of emotional empathy for my clients. I didn\u2019t foresee my \u201cfree-from\u201d desserts would be in such high demand! Like many others in Hong Kong, I have health issues (including auto-immune disorder and adrenal fatigue) and need to avoid many food ingredients \u2013 dairy and refined sugar being two of them. When I go to a cafe or restaurant, I can almost never find a dessert I can eat. This is the problem all my clients face, yet we aren\u2019t talking about it due to the fear of being deemed a \u201chassle\u201d. Businesses often see us as a minority and there\u2019s no monetary incentive to cater for us, while serving staff and chefs aren\u2019t knowledgeable about dietary restrictions and often have little patience to hear our needs. So, it made me think: how do we accommodate everyone when we want to socialise over food? I realised we needed to have a bigger conversation about food inclusivity.<\/p>\n<h3>What makes Sweet Secrets stand out from the many cake shops in Hong Kong?<\/h3>\n<figure id=\"attachment_208425\" aria-describedby=\"caption-attachment-208425\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-208425 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-2.jpg\" alt=\"sugar free cakes sweet secrets hong kong\" width=\"900\" height=\"643\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-2.jpg 1400w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-2-900x643.jpg 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-2-768x549.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/643;\" \/><figcaption id=\"caption-attachment-208425\" class=\"wp-caption-text\">Whether you like a sugar-free lemon cake or a plant-based chocolate ganache tart, Sweet Secrets has you covered<\/figcaption><\/figure>\n<p>We pride ourselves on creating inclusive and delectable cakes that address our customers\u2019 needs. Currently, over 70% of our menu is free-from (i.e. recipes that may be without eggs, refined sugar, dairy, nuts, soy and\/or other common allergens). We aim to address individuals who have eczema, auto-immune disorders, gut challenges, chronic diseases (including diabetes), or food intolerances, so that they don\u2019t get left out at celebratory events. I believe we all deserve delicious cakes that serve our health needs!<\/p>\n<h3>What do you love the most about running your own business?<\/h3>\n<figure id=\"attachment_208423\" aria-describedby=\"caption-attachment-208423\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-208423 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-1.jpg\" alt=\"sweet secrets hong kong free from cakes\" width=\"900\" height=\"643\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-1.jpg 1400w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-1-900x643.jpg 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-1-768x549.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/643;\" \/><figcaption id=\"caption-attachment-208423\" class=\"wp-caption-text\">You deserve a treat from Sweet Secrets!<\/figcaption><\/figure>\n<p>Sweet Secrets\u2019 mission is to bring people together and create sweet, lasting memories. I\u2019m proud that my team and I have managed to persevere through the past decade and more to craft our very own range of handmade, gluten-free desserts. Having been recognised by various awards has made me realise we can truly make an impact. This is what I love about my work: being able to raise awareness about food inclusivity, the ways food affects our health, and the fact that everyone\u2019s health needs matter. No one should have to compromise here!<\/p>\n<p><em><a href=\"https:\/\/sweetsecrets.com.hk\/\" target=\"_blank\" rel=\"noopener nofollow\">Sweet Secrets<\/a>, Room 1203, Wing Lee Industrial Building, 54 Tong Mi Road, Mong Kok, Hong Kong, p. 9371 9089<\/em><\/p>\n<p><em>This post is in partnership with Sweet Secrets.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Initially a takeaway cafe and cake shop renowned for its cheesecakes and bespoke cake designs, Sweet Secrets took a drastic change of path in 2011, becoming the first bakery in Hong Kong to offer gluten-free desserts. It\u2019s here to prove that plant-based, healthy, and \u201cfree-from\u201d cakes can be just as tasty as the conventional ones [&hellip;]<\/p>\n","protected":false},"author":107518,"featured_media":208591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[2446,4,41267,18027],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We reveal Sweet Secrets\u2019 recipe for success | Honeycombers<\/title>\n<meta name=\"description\" content=\"How does a cake shop capture the hearts of Hong Kongers? We chat with Sarah Lee, The Cake Lady and Founder of Sweet Secrets, to find out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s cake magic! We\u2019re peeling back the icing to reveal Sweet Secrets\u2019 recipe for success\" \/>\n<meta property=\"og:description\" content=\"Initially a takeaway cafe and cake shop renowned for its cheesecakes and bespoke cake designs, Sweet Secrets took a drastic change of path in 2011,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/\" \/>\n<meta property=\"og:site_name\" content=\"Honeycombers Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeycombershongkong\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-18T23:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T01:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elaine Wong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeycombershk\" \/>\n<meta name=\"twitter:site\" content=\"@honeycombershk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elaine Wong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/\"},\"author\":{\"name\":\"Elaine Wong\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/person\/83f92166250cd2f903c8bfcf5068bc91\"},\"headline\":\"It\u2019s cake magic! We\u2019re peeling back the icing to reveal Sweet Secrets\u2019 recipe for success\",\"datePublished\":\"2024-08-18T23:00:15+00:00\",\"dateModified\":\"2024-12-05T01:58:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/\"},\"wordCount\":583,\"publisher\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#organization\"},\"image\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg\",\"articleSection\":[\"Caf\u00e9s &amp; Brunches\",\"Eat &amp; Drink\",\"Entrepreneurs\",\"Local Faves\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/\",\"url\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/\",\"name\":\"We reveal Sweet Secrets\u2019 recipe for success | Honeycombers\",\"isPartOf\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg\",\"datePublished\":\"2024-08-18T23:00:15+00:00\",\"dateModified\":\"2024-12-05T01:58:41+00:00\",\"description\":\"How does a cake shop capture the hearts of Hong Kongers? We chat with Sarah Lee, The Cake Lady and Founder of Sweet Secrets, to find out.\",\"breadcrumb\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#primaryimage\",\"url\":\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg\",\"contentUrl\":\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg\",\"width\":1400,\"height\":1000,\"caption\":\"Love and care goes into each creation at Sweet Secrets!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thehoneycombers.com\/hong-kong\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"It\u2019s cake magic! We\u2019re peeling back the icing to reveal Sweet Secrets\u2019 recipe for success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#website\",\"url\":\"https:\/\/thehoneycombers.com\/hong-kong\/\",\"name\":\"Honeycombers\",\"description\":\"Restaurants, Bars, Fashion, Style and Things to Do in Hong Kong\",\"publisher\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thehoneycombers.com\/hong-kong\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#organization\",\"name\":\"Honeycombers\",\"url\":\"https:\/\/thehoneycombers.com\/hong-kong\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/12\/Honeycombers-Logo-Icon.png\",\"contentUrl\":\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/12\/Honeycombers-Logo-Icon.png\",\"width\":696,\"height\":696,\"caption\":\"Honeycombers\"},\"image\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/honeycombershongkong\/\",\"https:\/\/x.com\/honeycombershk\",\"https:\/\/www.instagram.com\/honeycombershk\/\",\"https:\/\/www.linkedin.com\/company\/honeycombers\"],\"email\":\"hongkong@thehoneycombers.com\",\"legalName\":\"Honeycombers Hong Kong Limited\",\"publishingPrinciples\":\"https:\/\/thehoneycombers.com\/hong-kong\/about-us\/\",\"ethicsPolicy\":\"https:\/\/thehoneycombers.com\/hong-kong\/about-us\/\",\"diversityPolicy\":\"https:\/\/thehoneycombers.com\/hong-kong\/about-us\/\",\"diversityStaffingReport\":\"https:\/\/thehoneycombers.com\/hong-kong\/about-us\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/person\/83f92166250cd2f903c8bfcf5068bc91\",\"name\":\"Elaine Wong\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/62997bd447450593909b7fd1d4573c3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/62997bd447450593909b7fd1d4573c3c?s=96&d=mm&r=g\",\"caption\":\"Elaine Wong\"},\"description\":\"Hello, I'm Elaine \u2013 a Hong Kong native with a decade spent in the UK, now back in the city I call home. As a lifestyle writer specialising in food, travel, culture, and the arts, I bridge my local expertise with a global perspective, offering fresh eyes on Hong Kong\u2019s ever-evolving vibrancy. I love sharing insider stories that reveal Hong Kong\u2019s unique charm, and I hope to inspire you to explore the 852 in new and exciting ways!\",\"url\":\"https:\/\/thehoneycombers.com\/hong-kong\/author\/elaine\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"We reveal Sweet Secrets\u2019 recipe for success | Honeycombers","description":"How does a cake shop capture the hearts of Hong Kongers? We chat with Sarah Lee, The Cake Lady and Founder of Sweet Secrets, to find out.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/","og_locale":"en_GB","og_type":"article","og_title":"It\u2019s cake magic! We\u2019re peeling back the icing to reveal Sweet Secrets\u2019 recipe for success","og_description":"Initially a takeaway cafe and cake shop renowned for its cheesecakes and bespoke cake designs, Sweet Secrets took a drastic change of path in 2011,","og_url":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/","og_site_name":"Honeycombers Hong Kong","article_publisher":"https:\/\/www.facebook.com\/honeycombershongkong\/","article_published_time":"2024-08-18T23:00:15+00:00","article_modified_time":"2024-12-05T01:58:41+00:00","og_image":[{"width":1400,"height":1000,"url":"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg","type":"image\/jpeg"}],"author":"Elaine Wong","twitter_card":"summary_large_image","twitter_creator":"@honeycombershk","twitter_site":"@honeycombershk","twitter_misc":{"Written by":"Elaine Wong","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#article","isPartOf":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/"},"author":{"name":"Elaine Wong","@id":"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/person\/83f92166250cd2f903c8bfcf5068bc91"},"headline":"It\u2019s cake magic! We\u2019re peeling back the icing to reveal Sweet Secrets\u2019 recipe for success","datePublished":"2024-08-18T23:00:15+00:00","dateModified":"2024-12-05T01:58:41+00:00","mainEntityOfPage":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/"},"wordCount":583,"publisher":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/#organization"},"image":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#primaryimage"},"thumbnailUrl":"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg","articleSection":["Caf\u00e9s &amp; Brunches","Eat &amp; Drink","Entrepreneurs","Local Faves"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/","url":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/","name":"We reveal Sweet Secrets\u2019 recipe for success | Honeycombers","isPartOf":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#primaryimage"},"image":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#primaryimage"},"thumbnailUrl":"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg","datePublished":"2024-08-18T23:00:15+00:00","dateModified":"2024-12-05T01:58:41+00:00","description":"How does a cake shop capture the hearts of Hong Kongers? We chat with Sarah Lee, The Cake Lady and Founder of Sweet Secrets, to find out.","breadcrumb":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#primaryimage","url":"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg","contentUrl":"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/08\/sweet-secrets-brand-story-lead-image-1.jpg","width":1400,"height":1000,"caption":"Love and care goes into each creation at Sweet Secrets!"},{"@type":"BreadcrumbList","@id":"https:\/\/thehoneycombers.com\/hong-kong\/interview-sweet-secrets-cake-shop\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thehoneycombers.com\/hong-kong\/"},{"@type":"ListItem","position":2,"name":"It\u2019s cake magic! We\u2019re peeling back the icing to reveal Sweet Secrets\u2019 recipe for success"}]},{"@type":"WebSite","@id":"https:\/\/thehoneycombers.com\/hong-kong\/#website","url":"https:\/\/thehoneycombers.com\/hong-kong\/","name":"Honeycombers","description":"Restaurants, Bars, Fashion, Style and Things to Do in Hong Kong","publisher":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thehoneycombers.com\/hong-kong\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/thehoneycombers.com\/hong-kong\/#organization","name":"Honeycombers","url":"https:\/\/thehoneycombers.com\/hong-kong\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/logo\/image\/","url":"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/12\/Honeycombers-Logo-Icon.png","contentUrl":"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2024\/12\/Honeycombers-Logo-Icon.png","width":696,"height":696,"caption":"Honeycombers"},"image":{"@id":"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/honeycombershongkong\/","https:\/\/x.com\/honeycombershk","https:\/\/www.instagram.com\/honeycombershk\/","https:\/\/www.linkedin.com\/company\/honeycombers"],"email":"hongkong@thehoneycombers.com","legalName":"Honeycombers Hong Kong Limited","publishingPrinciples":"https:\/\/thehoneycombers.com\/hong-kong\/about-us\/","ethicsPolicy":"https:\/\/thehoneycombers.com\/hong-kong\/about-us\/","diversityPolicy":"https:\/\/thehoneycombers.com\/hong-kong\/about-us\/","diversityStaffingReport":"https:\/\/thehoneycombers.com\/hong-kong\/about-us\/"},{"@type":"Person","@id":"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/person\/83f92166250cd2f903c8bfcf5068bc91","name":"Elaine Wong","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/62997bd447450593909b7fd1d4573c3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/62997bd447450593909b7fd1d4573c3c?s=96&d=mm&r=g","caption":"Elaine Wong"},"description":"Hello, I'm Elaine \u2013 a Hong Kong native with a decade spent in the UK, now back in the city I call home. As a lifestyle writer specialising in food, travel, culture, and the arts, I bridge my local expertise with a global perspective, offering fresh eyes on Hong Kong\u2019s ever-evolving vibrancy. I love sharing insider stories that reveal Hong Kong\u2019s unique charm, and I hope to inspire you to explore the 852 in new and exciting ways!","url":"https:\/\/thehoneycombers.com\/hong-kong\/author\/elaine\/"}]}},"_links":{"self":[{"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/posts\/208421"}],"collection":[{"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/users\/107518"}],"replies":[{"embeddable":true,"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/comments?post=208421"}],"version-history":[{"count":3,"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/posts\/208421\/revisions"}],"predecessor-version":[{"id":212926,"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/posts\/208421\/revisions\/212926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/media\/208591"}],"wp:attachment":[{"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/media?parent=208421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/categories?post=208421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thehoneycombers.com\/hong-kong\/wp-json\/wp\/v2\/tags?post=208421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}