{"id":185899,"date":"2021-12-18T17:30:51","date_gmt":"2021-12-18T09:30:51","guid":{"rendered":"https:\/\/thehoneycombers.com\/hong-kong\/?p=185899"},"modified":"2022-01-04T11:18:58","modified_gmt":"2022-01-04T03:18:58","slug":"wellcome-rice-donation-charity","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/hong-kong\/wellcome-rice-donation-charity\/","title":{"rendered":"Join the Wellcome Rice Donation Charity Programme to support the food insecure in Hong Kong"},"content":{"rendered":"

For many this time of year is a season of plenty, eagerly anticipated for special festive feasts with family and friends. But for others, the struggle to have enough to eat is a battle they fight year round. To help those in need, Wellcome<\/a> has partnered with Foodlink<\/a> to launch the Rice Donation Charity Programme<\/a>. In the next 12 months, for every kilogram of Yu Pin King<\/a> rice sold, Wellcome has pledged to donate $0.50 to Foodlink, with a goal of raising $5,000,000 to help those who are food insecure in Hong Kong.<\/p>\n

Wellcome Rice Donation Charity Programme: How does it work<\/h3>\n

\"Wellcome<\/p>\n

Founded in 1945, Wellcome is Hong Kong’s longest established supermarket chain and, as such, is committed to supporting communities in Hong Kong. The company is grounded in the belief that small actions can create massive changes in society, and that a collective effort can lead to an even greater impact. Through the Rice Donation Charity Programme, Wellcome hopes to inspire customers to come together through their contributions to provide for the needy in Hong Kong.<\/p>\n

As a common greeting of welcome, the phrase \u98df\u5497\u98ef\u672a (which literally means, “Have you eaten rice yet?”) demonstrates that Hong Kongers care for one other and are concerned for each other’s wellbeing. Indeed, as rice is the most important food that everyone needs, Foodlink often uses this greeting when meeting with other NGO partners and beneficiaries, and it is the inspiration for Wellcome’s Rice Donation Charity Programme.<\/p>\n

In addition to donating $0.50 for every kilogram of Yu Pin King rice sold in a 12-month period, Wellcome has also organised \u2018Double Up Days.\u2019 On the first day of every month, Wellcome will double the donations from $0.50 to $1 for each kilogram of Yu Ping King rice sold. Furthermore, in honour of three important Chinese festivals\u2014Chinese New Year, Mid-Autumn Festival, and Winter Solstice\u2014where families traditionally reunite for meals together, Wellcome will organise \u2018Festive Feast Up\u2019 days where the donations will again be doubled to $1 per kilogram of Yu Pin King rice sold. Additionally, Wellcome will also offer \u2018You Buy One We Donate One\u2019 campaigns for selected premium food products from the Yu Pin King range where one product will be donated for every one product sold.<\/p>\n

Foodlink: Replacing hunger with a smile<\/h3>\n