{"id":180676,"date":"2021-06-17T16:15:06","date_gmt":"2021-06-17T08:15:06","guid":{"rendered":"https:\/\/thehoneycombers.com\/hong-kong\/?p=180676"},"modified":"2024-10-17T09:47:17","modified_gmt":"2024-10-17T01:47:17","slug":"body-shaming-ads-hong-kong","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/hong-kong\/body-shaming-ads-hong-kong\/","title":{"rendered":"We\u2019ve all seen them, but why hasn\u2019t anyone stopped them? These body-shaming ads need to get lost"},"content":{"rendered":"<p><a href=\"https:\/\/thehoneycombers.com\/hong-kong\/summertime-sad-seasonal-affective-disorder\/\" target=\"_blank\" rel=\"noopener\">It\u2019s summer, and I\u2019m groaning<\/a>. Half of me is getting so hyped for <a href=\"https:\/\/thehoneycombers.com\/hong-kong\/rent-junk-boats-in-hong-kong\/\" target=\"_blank\" rel=\"noopener\">junk parties<\/a>, yet the other half is grimacing as I look through the <a href=\"https:\/\/thehoneycombers.com\/hong-kong\/shop-sustainable-swimwear-hong-kong\/\" target=\"_blank\" rel=\"noopener\">swimwear<\/a> catalogue. Because I can\u2019t picture myself looking picture-perfect in anything \u2013 not with a body like mine.<\/p>\n<p>What if my cellulite shows? What if people find my flabs disgusting? Why am I so flat-chested? And yet my legs are so chunky? Why am I so bloody <em>fat<\/em>?<\/p>\n<p>I believe I\u2019m not alone in asking these questions, and having all the negative self-talk. While weight loss commercials exist everywhere in the world (<a href=\"https:\/\/metro.co.uk\/2021\/01\/27\/the-damaging-mental-health-impact-of-weight-loss-advertising-13961326\/\" target=\"_blank\" rel=\"noopener nofollow\">problematic ones at that too<\/a>), the frequency and degree of infiltration of those in Hong Kong may be second to none. Nobody in Hong Kong can escape the pressure to diet and be thin, thanks to the advertisements for weight loss and beauty procedures plastered all over the city. Oh, and don\u2019t even get me started on how many of these ads there are in the MTR. With this dieting fad starting locally <a href=\"https:\/\/www.famplan.org.hk\/sexedu\/zh\/sexuality-education-articles\/feature-articles\/detail\/mp031009\" target=\"_blank\" rel=\"noopener nofollow\">in the early 2000s<\/a>, imagine how much indoctrination we\u2019ve had over the past two decades?!<\/p>\n<div class=\"video-wrapper\"><iframe title=\"\u5fc5\u7626\u7ad9Perfectshape \u5ee3\u544a\u5730\u9435\u7bc7(\u5ee3\u6771\u8a71\u5b57\u5e55\u7248)\" width=\"500\" height=\"375\" data-src=\"https:\/\/www.youtube.com\/embed\/p2DQV6ytZbs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<p>This sort of commercials are simply everywhere. They come home with us by appearing in magazines and on TV, constantly reminding us about weight loss.<\/p>\n<h3>The next station is: Perfect Shape<\/h3>\n<p><a href=\"https:\/\/youtu.be\/GHBrpCQaqUc\">https:\/\/youtu.be\/GHBrpCQaqUc<\/a><\/p>\n<p>The product itself seems\u2026 fair enough. It seems to focus on enhancing performance, claiming that the product increases fat-burning during exercise. The issue I have with it is the slogan: I want to be healthy; I want to burn fat. It\u2019s so repetitive during dinner time that I don\u2019t even feel like eating anymore. Also, please repeat after me: burning fat doesn\u2019t equate to being healthy. Burning fat doesn\u2019t equate to being healthy. <em>Burning fat doesn\u2019t equate to being healthy.<\/em> It\u2019s important, so I have to say it thrice.<\/p>\n<p>Don\u2019t get me wrong, though. We all know being overweight can both be a sign and a cause of some <a href=\"https:\/\/www.nejm.org\/doi\/full\/10.1056\/NEJMoa1614362\" target=\"_blank\" rel=\"noopener nofollow\">detrimental health issues<\/a>. So, by keeping our weight (and fat percentage) down, we can indeed avoid certain health risks. Plus, exercising is always beneficial \u2013 kudos to the brand for endorsing it (especially because many brands don\u2019t tend to do that, as you shall see later).<\/p>\n<p>Having said that, does having as little body fat as possible always make us feel happier and healthier? Not necessarily. I mean, if you\u2019re a passionate body builder or an athlete, I salute you. But chances are, some of you reading this right now may very well have coped (or be coping) with some sort of insecurities about your body. And if you\u2019re \u2018unlucky\u2019 (like me), these insecurities could have manifested in physically damaging ways, like obsessive calorie-counting and excessive exercising, or even developing eating disorders.<\/p>\n<h3>Promoting unrealistic body types<\/h3>\n<div class=\"video-wrapper\">\n<div id=\"fb-root\"><\/div>\n<p><script async=\"1\" defer=\"1\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_GB\/sdk.js#xfbml=1&amp;version=v21.0\"><\/script><\/p>\n<div class=\"fb-video\" data-href=\"https:\/\/www.facebook.com\/vitagreenhk\/videos\/274018567201580\" data-width=\"500\">\n<blockquote cite=\"https:\/\/www.facebook.com\/vitagreenhk\/videos\/274018567201580\/\" class=\"fb-xfbml-parse-ignore\"><p><a href=\"https:\/\/www.facebook.com\/vitagreenhk\/videos\/274018567201580\/\">\u3010\u5927\u71b1\u7626\u8eab\u795e\u56687\u65e5\u2027\u7626\u2764Aka&#064;Super Girls\u771f\u4eba\u5be6\u6e2c7\u65e5\u7626\u8eab\u5947\u8e5f\u3011<\/a><\/p>\n<p>\u3010#\u5927\u71b1\u7626\u8eab\u795e\u5668\u2764\u3011\u5514\u597d\u4ee5\u70baSuper Girls \u5605 Aka Chio \u8d99\u6167\u73ca \u672c\u8eab\u7747\u843d\u7626\u7626\u54cb\uff0c\u4f46\u5176\u5be6\u4f62\u4e4b\u524d\u8981keep\u5f97\u597d\u8f9b\u82e6\u67b6! \u4ef2\u6709\u5572\u9b3c\u795f\u8089\u90fd\u641e\u5230\u4f62\u597d\u7169\u60f1 (\u5462\u9ede\u5c0f\u7de8\u90fd\u597d\u660e\u767d\ud83d\ude48) \u4e0d\u904e\u4f62\u6700\u8fd1\u5c31\u6210\u529f\u8f15\u9b06\u6e1b\u78c5\uff0c\u4e00\u661f\u671f\u5c31\u660e\u986f\u7626\u5497&#8230;\u4e00\u9f4a\u807d\u4e0b\u4f62\u9ede\u8b1b\ud83d\udc49\u7acb\u5373\u9818\u53d6$20\u73fe\u91d1\u5238\uff0c\u53bb\u9999\u6e2f\u5404\u5927\u842c\u5be7\u6383\u8ca8\u5587 :https:\/\/bit.ly\/2O3NjDS~ \u7dad\u7279\u5065\u9748\u65d7\u4e0b\u65b0\u54c1\u724c\u300cNaturo Derma\u300d\u5168\u65b0\u7522\u54c1\u300c 7\u65e5\u2027 \u7626\u300d\uff0c\u542b\u7368\u6709\u914d\u65b9SlimmBurn7TM\uff0c\u6709\u9f4a\u54c27\u5927\u7626\u8eab\u529f\u6548\uff0c\u6210\u5206\u5929\u7136\uff0c\u5168\u9762\u7167\u9867\u8eab\u9ad4\u5514\u540c\u90e8\u4f4d\u65e2\u6e1b\u80a5\u9700\u8981\u4e4b\u9918\u4ef2\u5187\u526f\u4f5c\u7528\u3002Aka\u90fd\u9ad4\u9a57\u5497\u7626\u8eab\u5947\u8e5f\uff0c\u4e00\u9f4a\u8ddf\u4f62 keep\u4f4f\u81f3fit \u8eab\u578b !\u2714\u71c3\u71d2\u8102\u80aa \u2714\u4fc3\u9032\u4ee3\u8b1d \u2714\u901f\u6548\u6e1b\u91cd \u2714\u6e05\u9664\u5bbf\u4fbf \u2714\u963b\u6cb9\u4efd\u5438\u6536 \u2714\u9632\u8102\u80aa\u7a4d\u805a \u2714\u589e\u52a0\u98fd\u809a\u611f #NaturoDerma #\u5168\u65b0\u7522\u54c1 #7\u65e5\u7626 #\u7626\u8eab\u90fd\u8981\u5065\u5eb7 #\u7dad\u7279\u5065\u9748 #\u4f60\u7684\u5065\u5eb7\u6211\u7684\u4f7f\u547d<\/p>\n<p>Posted by <a href=\"https:\/\/facebook.com\/vitagreenhk\">\u7dad\u7279\u5065\u9748 Vita Green<\/a> on Tuesday, July 7, 2020<\/p><\/blockquote>\n<\/div>\n<\/div>\n<p>According to <a href=\"https:\/\/www.orientalsunday.hk\/%e5%a8%9b%e8%81%9e\/aka%e5%ab%8c%e8%87%aa%e5%b7%b1%e5%a4%a7%e9%ab%80%e5%a4%9a%e8%82%89-plt-407113\/2\/\" target=\"_blank\" rel=\"noopener nofollow\">this magazine article<\/a>, this model is 170 centimetres tall and weighs 104 pounds (or 47.1 kilograms) \u2013 that means her BMI is 16.3, which is severely underweight. If she\u2019s naturally thin and happy with her body, that\u2019s great. But, what\u2019s the point of having a model advertise for a weight loss product when she\u2019s already thin to begin with?<\/p>\n<h3>Is this the worst body-shaming ad ever?<\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=pgMIhmhaiYQ\">https:\/\/www.youtube.com\/watch?v=pgMIhmhaiYQ<\/a><\/p>\n<p>This five-minute advertisement appears on YouTube regularly. With its clever animations and storytelling tactic, I always end up finishing the entire ad, even though there are so many red flags along the way. And you don\u2019t need to understand Canto to know what\u2019s going on in the story either: the guy finds his wife fat and unattractive, thus he cheats on her with a slimmer (and therefore \u2018sexier\u2019) woman. The wife swears to avenge by losing weight (huh?! Am I watching some sort of tacky TV drama?). But even after trying countless ways, like exercising and spending tons of money on treatments, she fails. That is, until her friend recommends this product to her, stating that these pills made her lose seven kilograms <em>without dieting or exercising<\/em>. Boom. Is there a tapeworm or something in your stomach? \u2018Cause that just sounds unhealthy and super unrealistic.<\/p>\n<h3>Stop it, get some help<\/h3>\n<p><img decoding=\"async\" class=\"size-medium aligncenter lazyload\" data-src=\"https:\/\/media.giphy.com\/media\/LAKIIRqtM1dqE\/giphy.gif\" alt=\"stop it get some help meme\" width=\"480\" height=\"358\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/358;\"><\/p>\n<p>Nevertheless, I\u2019ve never actually tried any of the products in this article, and whether they work or not isn\u2019t my point today. The problem lies in the way these products are incessantly marketed: targeting insecure and impressionable people, promoting unrealistic body images, and putting down bigger bodies. While this issue had already been <a href=\"https:\/\/www.info.gov.hk\/gia\/general\/200603\/08\/P200603080135.htm\" target=\"_blank\" rel=\"noopener nofollow\">raised to the government<\/a> over a decade ago, few things seemed to have changed \u2013 but who\u2019s to blame? And what can we do, as regular citizens?<\/p>\n<p>On a final note, if any ads make you uncomfortable, and if you believe the values they endorse are toxic to the community, feel free to speak out \u2013 whether it\u2019s messaging the businesses in private, or reporting them to the authorities in charge of the platform such as the <a href=\"https:\/\/www.coms-auth.hk\/en\/complaints\/index.html\" target=\"_blank\" rel=\"noopener nofollow\">Communications Authority<\/a>. Hong Kong still has a long way to go in terms of body positivity and body acceptance, so in the meantime, don\u2019t let the body-shaming get to you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s summer, and I\u2019m groaning. Half of me is getting so hyped for junk parties, yet the other half is grimacing as I look through the swimwear catalogue. Because I can\u2019t picture myself looking picture-perfect in anything \u2013 not with a body like mine. What if my cellulite shows? What if people find my flabs [&hellip;]<\/p>\n","protected":false},"author":107518,"featured_media":180677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[987,18056],"tags":[31512],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hong Kong needs to stop with these body-shaming ads | Honeycombers<\/title>\n<meta name=\"description\" content=\"How many more of us need to suffer with body image issues before we finally address these body-shaming ads?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehoneycombers.com\/hong-kong\/body-shaming-ads-hong-kong\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We\u2019ve all seen them, but why hasn\u2019t anyone stopped them? These body-shaming ads need to get lost\" \/>\n<meta property=\"og:description\" content=\"It\u2019s summer, and I\u2019m groaning. Half of me is getting so hyped for junk parties, yet the other half is grimacing as I look through the swimwear catalogue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thehoneycombers.com\/hong-kong\/body-shaming-ads-hong-kong\/\" \/>\n<meta property=\"og:site_name\" content=\"Honeycombers Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeycombershongkong\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T08:15:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T01:47:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2021\/06\/body-image-hong-kong-MAIN-IMAGE.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elaine Wong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@honeycombershk\" \/>\n<meta name=\"twitter:site\" content=\"@honeycombershk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elaine Wong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/body-shaming-ads-hong-kong\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/body-shaming-ads-hong-kong\/\"},\"author\":{\"name\":\"Elaine Wong\",\"@id\":\"https:\/\/thehoneycombers.com\/hong-kong\/#\/schema\/person\/83f92166250cd2f903c8bfcf5068bc91\"},\"headline\":\"We\u2019ve all seen them, but why hasn\u2019t anyone stopped them? 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