{"id":166106,"date":"2020-04-09T07:30:59","date_gmt":"2020-04-08T23:30:59","guid":{"rendered":"https:\/\/thehoneycombers.com\/hong-kong\/?p=166106"},"modified":"2024-11-20T19:41:12","modified_gmt":"2024-11-20T11:41:12","slug":"spirit-goth-interview-cassette-club","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/hong-kong\/spirit-goth-interview-cassette-club\/","title":{"rendered":"Josh Hwang (aka CASTLEBEAT) on Spirit Goth\u2019s monthly Cassette Club and the bedroom pop hype"},"content":{"rendered":"<p>Wistful nostalgia, dreamy melodies and fizzy textures. With internet lo-fi sensations like <a href=\"https:\/\/thehoneycombers.com\/hong-kong\/clairo-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clairo<\/a>, <a href=\"https:\/\/thehoneycombers.com\/hong-kong\/fazerdaze-amelia-murray-morningside-music-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fazerdaze<\/a> and <a href=\"https:\/\/thehoneycombers.com\/hong-kong\/mellow-fellow-interview-jazzie-robinson-indie-music\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mellow Fellow<\/a> gaining widespread success, indie fans are no strangers to the genre: <a href=\"https:\/\/thehoneycombers.com\/hong-kong\/bedroom-pop-albums-2018-lo-fi-indie-music\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bedroom pop<\/a>. Established in the States, record label Spirit Goth spearheaded the lo-fi trend half a decade ago. To take things further, Spirit Goth set up a monthly Cassette Club in the beginning of 2019 for listeners from across the globe. <\/p>\n<p>We interviewed Josh Hwang from Spirit Goth \u2013 who is also known as the talented CASTLEBEAT \u2013 on how the Cassette Club came about, the meet-cute story of him and other artists like Vansire, and his love for his Slowdive t-shirt. <\/p>\n<h2>An interview with Josh Hwang from Spirit Goth<\/h2>\n<h3>When did you establish the record label Spirit Goth? Why \u201cSpirit\u201d and \u201cGoth\u201d?<\/h3>\n<p>I started the label in college. The first release was <a href=\"https:\/\/jadedjuiceriders.bandcamp.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Jaded Juice Riders<\/a>\u2019 Girlfight in 2016. One of the first songs I ever recorded was called Downtown Spirit Goth and I just liked the sound of Spirit Goth.<\/p>\n<h3>Were you unsure about starting an independent record label that promotes music\u00a0that is still considered niche? Has anything changed since then?<\/h3>\n<p>I didn\u2019t have a business plan when I started, I didn\u2019t really look at it as a business. I just wanted a way to release my music and some of my friends\u2019. Now I just run it with the help of my girlfriend, Sonia, who sings in the song Telephone.<\/p>\n<div class=\"video-wrapper\"><iframe title=\"CASTLEBEAT - Telephone (feat. Sonia Gadhia)\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/3dX-n5y9G-s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h3>Spirit Goth started hosting the monthly Cassette Club in January, 2019, where\u00a0subscribers will receive a new cassette each month (I\u2019ve really enjoyed the ones I\u2019ve received). What are the main goals of this and what can we expect as time goes by?<\/h3>\n<p>Cassette Club started as an experiment for us, we wanted to use the monthly subscription business model that\u2019s so popular today. I did some research and couldn\u2019t really find any other monthly tape subscriptions, so I thought it could be a great opportunity to try.<\/p>\n<p>There are several goals with the club. One is to be able to create more content for fans of Spirit Goth, and the second is to be able to feature other artists and labels outside of SG. Eventually, the Cassette Club could become a separate entity from the label entirely, and act as a platform for people to discover music in the bedroom pop community. <\/p>\n<p>Subscribe to Spirit Goth\u2019s monthly <a href=\"https:\/\/spiritgoth.com\/pages\/cassette-club\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Cassette Club<\/a><\/p>\n<figure id=\"attachment_166035\" aria-describedby=\"caption-attachment-166035\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-166035 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/High-Sunn-Spirit-Goth-Cassette-Club.jpg\" alt=\"High Sunn Spirit Goth Cassette Club\" width=\"900\" height=\"601\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/High-Sunn-Spirit-Goth-Cassette-Club.jpg 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/High-Sunn-Spirit-Goth-Cassette-Club.jpg 300w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/High-Sunn-Spirit-Goth-Cassette-Club.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/601;\" \/><figcaption id=\"caption-attachment-166035\" class=\"wp-caption-text\">High Sunn\u2019s Our Perception kicked off Spirit Goth\u2019s monthly Cassette Club in January, 2019<\/figcaption><\/figure>\n<h3>How did you first get in touch with these lo-fi artists such as Vansire and High Sunn?<\/h3>\n<p>When I started the label, one of the things that I did to gain more traction was to make monthly playlists. One day I found a project called <a href=\"https:\/\/vansire.bandcamp.com\/album\/angel-youth\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Vansire<\/a> on bandcamp and asked if they wanted to be part of the playlist. This was a few years ago and since then, we\u2019ve worked together on a few releases including last year\u2019s Angel Youth which we released on vinyl. Josh and Sam (from Vansire) are really down-to-earth dudes. Josh and I became great friends during his few months living in New York. And I\u2019ve kind of made him an honorary member of the Spirit Goth team whom I often consult with regarding label decisions.<\/p>\n<p>I got in contact with <a href=\"https:\/\/highsunn.bandcamp.com\/album\/our-perception\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">High Sunn<\/a> when he sent me some demos for his album Wishes back in 2016. We were very new at that point, so I\u2019m not sure how he found us. I consider Justin one of the original artists of our label, and it\u2019s cool to see how far we\u2019ve both come having started around the same time. We recently just released his latest album Our Perception back in January, which kicked off our monthly Cassette Club.<\/p>\n<h3>\u201cBedroom pop\u201d comes across as groovy and coming-of-age \u2013 the music itself gives\u00a0you a sort of riding the wave kinda feeling. What do you think about this tag?<\/h3>\n<p>I think it\u2019s nice that this music finally has a name! It\u2019s always been difficult to describe. It seems like bedroom pop is gaining popularity as one of the few genres that really represents indie music since it doesn\u2019t require much recording equipment. I do think that bedroom pop has shifted. The lo-fi sound was not something that bedroom pop artists were aiming for, but just resulted due to subpar recording equipment. Nowadays, the bedroom lo-fi style is sought after and you can tell artists with high production ability are trying to lo-fi their sound.<\/p>\n<div class=\"video-wrapper\"><iframe title=\"Vansire - Halcyon Age (Official Music Video)\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/f1XN5KgtzKg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<h3>You make music under the aliases CASTLEBEAT and Jaded Juice Riders, what sort of\u00a0narratives were you drawn to with each of them?<\/h3>\n<p>I was in high school when my friend Kris and I started Jaded Juice Riders and recorded a self-titled album. We grew up in Southern California, where surf garage rock was a very big thing and we just wanted to be a part of it. Eventually we kind of split up for college but I continued to record release a couple more albums, Girlfight and Bowl Cut, with my brother Mateo. Kris now records as <a href=\"https:\/\/kalmdog.bandcamp.com\/album\/willows\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kalm Dog<\/a> and we\u2019ve done a tape release for SG16 Willows on Spirit Goth and Fixie EP on our subsidiary net-label, <a href=\"https:\/\/birthdiy.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Birthdiy<\/a>. <\/p>\n<p>In college, I started <a href=\"https:\/\/castlebeat.bandcamp.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">CASTLEBEAT<\/a> to get away from energetic garage rock a little bit and make slower, dreamier music. I was getting really into 80s post punk bands like The Cure, Joy Division, and just pop music in general which really shaped the aesthetic I was going for.<\/p>\n<h3>What\u2019s the sentiment behind the music video for the song I Follow? I love it!<\/h3>\n<p>There\u2019s not a whole lot of meaning behind it actually (<em>laughs<\/em>). It was just a quick pop song! But I had just recently moved to Brooklyn and started my first job. It was a very exciting time and I wrote a lot of songs. There are actually two music videos. I put together an <a href=\"https:\/\/www.youtube.com\/watch?v=SMhBll2AWNQ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">original music video<\/a>. The YouTube channel \u2018I am cyborg but that\u2019s ok\u2019 also posted <a href=\"https:\/\/www.youtube.com\/watch?v=jYLAE-tGl0s\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a video<\/a> which incorporates scenes from the 1991 movie Career Opportunities, which is the one most people know of. The video I made was basically just about a kid dreaming. It\u2019s kind of a blur, but also conveys what it was supposed to be.<\/p>\n<figure id=\"attachment_166034\" aria-describedby=\"caption-attachment-166034\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-166034 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/CASTLEBEAT-Vansire-Spirit-Goth-Cassette-Club.jpg\" alt=\"CASTLEBEAT Vansire Spirit Goth Cassette Club\" width=\"900\" height=\"614\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/CASTLEBEAT-Vansire-Spirit-Goth-Cassette-Club.jpg 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/CASTLEBEAT-Vansire-Spirit-Goth-Cassette-Club.jpg 300w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/CASTLEBEAT-Vansire-Spirit-Goth-Cassette-Club.jpg 768w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/CASTLEBEAT-Vansire-Spirit-Goth-Cassette-Club.jpg 460w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/614;\" \/><figcaption id=\"caption-attachment-166034\" class=\"wp-caption-text\">Josh Hwang (aka CASTLEBEAT) and Josh Augustin from Vansire<\/figcaption><\/figure>\n<h3>What gear or instruments are you currently fond of using?<\/h3>\n<p>I currently use and have always used Fender guitars and basses, but I also have a retro Vox Apache guitar that sounds super lo-fi. I\u2019ve been trying to incorporate more synths into my new songs as well. Lately, I\u2019ve been experimenting with lo-fi microphones and just recently rolled out a <a href=\"https:\/\/www.amazon.com\/Lo-Fi-Telephone-Mic-Dynamic-Microphone\/dp\/B07PVMKB52\/ref=sr_1_fkmrnull_1?keywords=telephone+lofi+mic&amp;qid=1555703614&amp;s=gateway&amp;sr=8-1-fkmrnull\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Spirit Goth telephone mic<\/a>, which I\u2019ll be publicly announcing it soon.<\/p>\n<h3>What is it about recording lo-fi music that you enjoy most?<\/h3>\n<p>I like that it doesn\u2019t take a real studio or fancy equipment. I can put out music that is 100 per cent my vision unaffected by audio engineers and producers.<\/p>\n<h3>Sad music or happy music?<\/h3>\n<p>Personally my favourite type of music combines a happy melody with sad production style or lyrics.<\/p>\n<h3>Slowdive or My Bloody Valentine?<\/h3>\n<p>Slowdive. I have a Slowdive shirt that I\u2019ve been sporting for years, and it\u2019s so faded that it\u2019s barely even visible anymore.<\/p>\n<figure id=\"attachment_166031\" aria-describedby=\"caption-attachment-166031\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-166031 lazyload\" data-src=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/Jaded-Juice-Riders-Spirit-Goth-Cassette-Club.jpg\" alt=\"Jaded Juice Riders Spirit Goth Cassette Club\" width=\"900\" height=\"600\" data-srcset=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/Jaded-Juice-Riders-Spirit-Goth-Cassette-Club.jpg 900w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/Jaded-Juice-Riders-Spirit-Goth-Cassette-Club.jpg 300w, https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/Jaded-Juice-Riders-Spirit-Goth-Cassette-Club.jpg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><figcaption id=\"caption-attachment-166031\" class=\"wp-caption-text\">Before CASTLEBEAT, Josh played in Jaded Juice Riders with his friend Kris and later his brother Mateo<\/figcaption><\/figure>\n<h3>Which artists or albums in recent times have you been really into?<\/h3>\n<p>Despite being from Southern California, I never really listened to the Beach Boys in depth until recently. I got really obsessed with the Pet Sounds album along with some of Brian Wilson\u2019s other albums, so I listened to songs about surfing all throughout the New York winter. <\/p>\n<h3>How would you sum up your (or Spirit Goth\u2019s) musical ambitions as you look ahead?<\/h3>\n<p>I hope to continue growing the label while staying true to our original goal of representing indie music and refreshing the image of record labels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wistful nostalgia, dreamy melodies and fizzy textures. With internet lo-fi sensations like Clairo, Fazerdaze and Mellow Fellow gaining widespread success, indie fans are no strangers to the genre: Bedroom pop. Established in the States, record label Spirit Goth spearheaded the lo-fi trend half a decade ago. To take things further, Spirit Goth set up a [&hellip;]<\/p>\n","protected":false},"author":104567,"featured_media":166032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[1136,18025,9],"tags":[31547],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spirit Goth on its monthly Cassette Club &amp; the lo-fi hype | Honeycombers<\/title>\n<meta name=\"description\" content=\"We interviewed Josh Hwang (aka CASTLEBEAT) from Spirit Goth to get all the latest updates in the dreamy bedroom pop\/lo-fi world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehoneycombers.com\/hong-kong\/spirit-goth-interview-cassette-club\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Josh Hwang (aka CASTLEBEAT) on Spirit Goth\u2019s monthly Cassette Club and the bedroom pop hype\" \/>\n<meta property=\"og:description\" content=\"Wistful nostalgia, dreamy melodies and fizzy textures. With internet lo-fi sensations like Clairo, Fazerdaze and Mellow Fellow gaining widespread success,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thehoneycombers.com\/hong-kong\/spirit-goth-interview-cassette-club\/\" \/>\n<meta property=\"og:site_name\" content=\"Honeycombers Hong Kong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeycombershongkong\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T23:30:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T11:41:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.thehoneycombers.com\/wp-content\/uploads\/sites\/6\/2019\/04\/CASTLEBEAT-Spirit-Goth-Cassette-Club.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carly Wu\" \/>\n<meta name=\"twitter:card\" 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