{"id":142863,"date":"2019-09-16T07:00:08","date_gmt":"2019-09-15T23:00:08","guid":{"rendered":"http:\/\/thehoneycombers.com\/hongkong\/?p=142863"},"modified":"2024-11-20T19:45:58","modified_gmt":"2024-11-20T11:45:58","slug":"hwyl-aesop-fragrance-french-perfume-barnabe-fillion","status":"publish","type":"post","link":"https:\/\/thehoneycombers.com\/hong-kong\/hwyl-aesop-fragrance-french-perfume-barnabe-fillion\/","title":{"rendered":"We\u2019re in love with Hwyl by Aesop, a woody perfume reminiscent of an ancient Japanese forest"},"content":{"rendered":"

From scouting out the best nail salons in Hong Kong<\/a> to the most interesting unisex fragrances<\/a>, we try our best to keep an eye on the latest beauty news. Created in partnership with French perfumer Barnab\u00e9 Fillion, Aesop\u2019s perfume Hwyl unveils a story about an ancient Japanese forest. See why it has got us addicted to its woody and smoky scent. <\/p>\n

Hwyl by Aesop<\/h3>\n
\"\"
Hwyl was created in partnership with French perfumer Barnab\u00e9 Fillion<\/figcaption><\/figure>\n

Formulated in partnership with French perfumer Barnab\u00e9 Fillion, the launch of Hwyl took place in one of Hong Kong\u2019s most beautifully decorated fine dining restaurants, Tate Dining Room. As per Aesop\u2019s ultra-on point holistic story-telling approach to marketing, a stunning video was running throughout, showing visuals of a forest and playing music that made us feel like we were in-between the trees.<\/p>\n

Cut to a table lined with moss and a range of moss-green boxes in which Hwyl is packaged. The word Hwyl is actually Welsh, meaning a feeling of emotional motivation, and this is exactly what the whole atmosphere at the launch evoked. In fact, Fillion created Hwyl to pay homage to the stillness of an ancient Japanese forest – so dreamy.<\/p>\n

So what does it smell like?<\/h3>\n
\"Beauty
The perfume comes boxed in the minimalist design that Aesop is known for<\/figcaption><\/figure>\n

Well, Hwyl embodies that forest theme and finds its scent from a smoky introduction on top of a woody Cypress heart. The addition of Frankincense and Vetiver Extract along with spices and fresh Thyme extract means it comes off both fresh and bold at once.<\/p>\n

Whenever I wear Hwyl, I get loads of comments, as it\u2019s not a typical fragrance, and I love how long it lasts on my skin. I also think it\u2019s great that the scent is not marketed at any one particular gender.<\/p>\n

Fragrance is a personal thing, so of course this perfume will not suit everybody\u2019s taste, but I think it is a great everyday perfume that lasts through the busy work day and gives off refreshing bursts throughout the day.<\/p>\n

Shop Hwyl at Aesop<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

From scouting out the best nail salons in Hong Kong to the most interesting unisex fragrances, we try our best to keep an eye on the latest beauty news. Created in partnership with French perfumer Barnab\u00e9 Fillion, Aesop\u2019s perfume Hwyl unveils a story about an ancient Japanese forest. See why it has got us addicted […]<\/p>\n","protected":false},"author":103644,"featured_media":142862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[18055,10],"tags":[32626],"acf":[],"yoast_head":"\nHwyl: Why this perfume from Aesop is so special | Honeycombers<\/title>\n<meta name=\"description\" content=\"For those who enjoy a smoky or muskier woody scent, you might find Aesop\u2019s perfume Hwyl one of the most beautiful things ever - we\u2019re addicted to it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehoneycombers.com\/hong-kong\/hwyl-aesop-fragrance-french-perfume-barnabe-fillion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We\u2019re in love with Hwyl by Aesop, a 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