Looking for some comfortable or racy lingerie? You can get some great pieces in here if you know where to look, so read on to discover where to shop lingerie in Hong Kong.
We love to shop here at Honeycombers Hong Kong. From shopping sneakers in Hong Kong to fashion from Hong Kong designers and finding treasures at vintage stores, there’s nothing like a little treat to brighten your day. And one of our favourite vices is shopping for bras and underwear including lace, satin, silk, floral, leather, sheer, bondage and designer. Check out our picks for the best lingerie shops in Hong Kong.
Where to shop lingerie in Hong Kong
1. Avec Amour
First opened in Hong Kong in 2011, Avec Amour features luxury lingerie designer brands from Europe, the United States, and Australia including Agent Provocateur, Bluebella, Bordelle, and Maison Close. We love the fact that they cater for all sizes and stock a wide range of styles at various price points – from gorgeous bodysuits and corsets for when you need to dress to impress, or ultra-provocative open bras and ouvert panties.
Avec Amour also sells products to ramp up the fun in the bedroom, such as crotchless hosiery, bondage harnesses, handcuffs, and accessories. Looking for something last minute? Avec Amour is based in Hong Kong, so your lingerie can be delivered to your doorstep swiftly and discreetly in just a few days.
Read our full story on Avec Amour.
Shop Avec Amour online, p. 2488 6155
2. Lonely
Lonely is a New Zealand brand that aims to celebrate body positivity and women, creating lingerie, swimwear and clothing pieces that fit women of all shapes and sizes. The brand finds inspiration from everyday women, and is committed to designing clothes that provide comfort and the perfect silhouette for each body. We love the brand’s playful use of materials, colours and silhouettes.
Shop Lonely online.
3. Raven + Rose Lingerie
Raven + Rose Lingerie sells edgy intimate wear that lingers outside the norms of traditional female beauty standards. The fashion house offers online and in-store shopping and has a soft-bondage and soft-lace design that is incredibly edgy, giving off an unpredictable playful sex appeal. Definitely not to be missed when you’re looking for lingerie in Hong Kong.
Raven + Rose Lingerie, 5/A Gough Plaza, 33 Gough Street, Central, Hong Kong, p. 8191 7673. By appointment only
4. Marks & Spencer
Head to Marks & Spencer for more than just your favourite food treats, as its lingerie section features a great selection of bras, knickers, shapewear, hosiery, nightwear, thermal wear, and bridal wear. The British brand has a special collection with Rosie Huntington-Whiteley, a former Victoria’s Secret Angel, along with a bra fitting service, so you can easily shop online or in-store for its latest designs.
Marks & Spencer has multiple locations across Hong Kong.
5. Monki
One of our favourite places to buy lingerie in Hong Kong, Monki is all about making cool clothes for strong, confident women of every shape and size. Acing the comfort factor, the collection comes in shades of dusty rose and ochre rose that have us dazzled. We also love the little animal print additions for when you need a little “grrrr” underneath to get you through the day (and night!).
Shop Monki online.
6. Sheer
Available online and in-store, the Hong Kong based luxury store sells designer lingerie brands from Europe and the United States including Bordelle, Chantells, Fleur of England, Ginia, Hanky Panky, Heidi Klum and Zimmerli. Sheer also offers a private bra fitting service with their lingerie consultants and stocks a range of maternity and shapewear.
Sheer, Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, p. 2388 2876
7. Victoria’s Secret
When speaking of lingerie in Hong Kong, you can’t miss Victoria’s Secret. American design house Victoria’s Secret is an iconic woman’s lingerie brand that sells lingerie, sleepwear, loungewear, activewear, accessories and beauty products. The brand is renowned for its annual fashion show, and has been credited with bringing cultural acceptance to lingerie.
Shop Victoria’s Secret online.
8. Skims
The Kardashian touch has now graced the world of intimate apparel with Skims, Kim Kardashian’s shapewear and lingerie label. Skims redefines underwear as inclusive, comfortable “solutionwear” designed for all body types. The brand’s offerings include wireless bras, bikini briefs, thongs, and much more, available in an extensive size range – from XXS right through to 5XL. Crafted from ultra-stretch fabrics and presented in a palette of muted hues, Skims carries Kardashian’s signature minimalist aesthetic straight into the boudoir. And let’s move past the old-fashioned notion of control shapewear; Skims is all about sculpting and enhancing your natural curves with super soft fabrics that you’ll barely notice.
Shop Skims online or at Lane Crawford.
9. Peach John
Peach John features a range of kawaii and feminine bras, panties, lingerie, beauty, room-wear and swimwear. The Japanese brand is recognised for its signature delicate flirty and floral designs, and aims to bring confidence and happiness to the young women who wear their pieces every day.
Peach John has multiple locations across Hong Kong.
10. Wolford Boutique
Austrian brand Wolford Boutique sells a range of products, including hosiery, leggings, legwear, pantyhose, bodysuits, ready-to-wear, lingerie, underwear, shapewear and accessories. Enjoy online and in-store shopping for innovative pieces that are customised to shape and contour every woman’s figure.
Wolford Boutique has multiple locations across Hong Kong.
11. Bonds
Bonds is an Australian underwear brand that offers a wide range of youthful ready-to-wear casual intimate pieces. The affordable brand is great for young women who are growing into their bodies, and is perfect for those who enjoy colourful patterns and bright toned underwear items. Shop online for bras, briefs, leggings and sets.
Shop Bonds online.
12. Cotton On: Body
For the modern woman in search of effortless intimates, Cotton On Body is your go-to destination. This convenient spot boasts a wide selection of loungewear, activewear, and essential lingerie. Its collection masterfully balances flirty femininity with laid-back comfort. You’ll find dreamy lace bralettes and panties that add a touch of delicate sensuality, while the sports bras offer flexible support, ideal for active lasses on the move. Cotton On Body truly celebrates the multifaceted nature of today’s woman, providing versatile intimate apparel that seamlessly transitions from your workout routine to your social evenings out.
Cotton On has multiple locations across Hong Kong.
13. 6ixty 8ight
Purchase cute, fresh, and affordable lingerie from your local 6ixty 8ight store, a brand that offers a range of bras, knickers, lingerie, nightwear, accessories, and clothing. Recognised for its fun and fresh contemporary designs, mix and match your wardrobe with its large selection of pieces, and pick up some great deals.
6ixty 8ight has multiple locations across Hong Kong.
14. Simone Pérèle
Established in Paris in 1948 by corset maker Simone Pérèle. The French brand features elegant and seductive designs in solid colours like black, white and nude making them the perfect label for women in the workplace. The pieces are made with extreme care and detail and are sourced from luxurious and wearable materials including silk and lace.
Shop Simone Pérèle online.
15. Intimissimi
Intimissimi offers a wide selection of quality intimate wear from bras, knickers, lingerie, nightwear to a special bridal collection and even caters to the male audience with a men’s range. The Italian brand also features bodysuits, babydolls, nightgowns, suspenders and garters in a range of materials from cotton, silk, satin, lace, to risque sheer net.
Intimissimi has multiple locations across Hong Kong.
16. Calvin Klein
This iconic American brand is known for its minimalist aesthetic and provocative advertising, having featured celebrities like Kate Moss, Justin Bieber, and Bella Hadid over the years. Calvin Klein offers an array of intimate apparel from sporty activewear like swimsuits and sports bras, to everyday essentials like t-shirt bras and briefs. Signature CK styles also include delicate lace lingerie, as well as sultry sheer and mesh pieces. We love how this label has something sexy yet comfortable for every occasion!
Calvin Klein has multiple locations across Hong Kong.
17. Triumph
Established in Germany in 1977, Triumph has over 130 years of experience in tailoring women’s intimate wear. The lingerie and shapewear brand offers a range of sensual and stylish designs that are sure to leave you confident, comfortable and happy.
Triumph has multiple locations across Hong Kong.
18. La Perla
Founded in 1954, La Perla, is a high-end Italian designer lingerie brand that sells ready-to-wear, lingerie, nightwear, beachwear, bridal and accessories. Available online and in-store, purchase extravagant floral inspired intimate lingerie in Hong Kong including thongs, underwear, bras, bralettes, bodysuits, babydoll dresses, robes, and slip dresses made from embroidered lace, silk and satin.
La Perla has multiple locations across Hong Kong.
19. Savage X Fenty
Rihanna’s celebrated brand, Savage X Fenty, offers an array of ethereal lace bodysuits, vivid neons, and cheeky Brazilian cuts to match any mood. At Savage, the definition of sexiness is broad and inclusive – the label is acclaimed for its extensive range of bras, knickers, and sensual embellishments designed for every body type. Each detail exudes Rihanna’s flair for playfulness, from the dainty charms to the provocative cut-outs. What’s particularly iconic are the star-studded Savage X Fenty runway shows. These fashion spectacles showcase a diverse cast of models and vibrant music acts that resonate with energy and inclusivity.
Shop Savage X Fenty online.
20. Love Stories
Looking for lingerie in Hong Kong? The romantic Dutch brand, Love Stories, is founded on the belief that each individual piece is about showcasing one’s identity and style. Love Stories’ pieces are comfortable, stylish, and have a feminine and flirty appeal to them. Find bright coloured and vibrant patterned bralettes, briefs, thongs, swimwear and lounge wear.
Shop Love Stories online.
21. Agent Provocateur
Not only does British brand Agent Provocateur sell elegant lingerie in Hong Kong, it also offers an array of swimwear, nightwear, ready-to-wear, accessories, and bridal wear. The brand uses vibrant colours to make the lingerie pop and mixes a variety of fabrics to create truly stunning pieces. Purchase flirty, naughty, delicate, and beautiful designer lingerie from its store in Central.
Shop Agent Provocateur online.
22. Sally’s Toy
Sally’s Toy is an upscale intimate store that offers a wide range of lingerie in Hong Kong, as well as bondage wear and female-friendly sex toys. The store embraces female sexuality and sexual pleasure, and you will find see-through body stockings, bras, bralettes, thongs, underwear, masks, costumes and even full one-piece leather latex catsuits at their Central location.
Sally’s Toy has multiple locations across Hong Kong.
23. H&M
If you’re looking for a casual piece to throw on, then H&M sells a wide range of lingerie at affordable prices. You can pretty much find anything you’re looking for: shop padded, push-up, and strapless bras or, for knickers,you’ll find hipsters, thongs, Brazilian, and shorties. H&M also offers options in different fabrics, whether you like lace, seamless, or cotton. Shop the bundles to stock up and add bang for your buck.
H&M has multiple locations across Hong Kong.
24. Questchic
Based in Hong Kong, Questchic’s lingerie and sleepwear aim to help you discover your inner chic and beauty with carefully selected materials and styles designed to give you maximum comfort. You can shop different collections including bridal, classic, and romance for more pink and red hues. As for returns, Questchic is happy to exchange unworn items within 30 days but they don’t offer refunds.
Questchic, Floor 1, Kong Ling Building, 100 Jervois Road, Sheung Wan, Hong Kong, p. 2541 1810
25. Perk by Kate
Feel good inside and out with Perk by Kate’s affordable range of luxurious lingerie in Hong Kong. This Singapore-based studio knows how to make a woman fall in love with herself, with intimate pieces available in high-quality fabrics and a wide range of colours. We love its maternity bralettes (they’re so functional and great for breast-feeding), because new mums need to feel sexy, too!
Shop Perk by Kate online.
26. Her own words
For support where you like it, and comfort where you need it, Her Own Words is on a mission to make women feel comfortable with innovative designs that are designed to provide a good fit. From “invisible” seamless to push-up, sports bras, and more, its extensive collection aces both quality and quantity. Plus, it often offers up to 50% off and buy-two-get-one-free offers on selected bras – what a bargain!
Her own words has multiple locations across Hong Kong.
27. For Love and Lemons
In the market for playful yet classic lingerie? Look no further than For Love and Lemons, which features sets adorned with patterns and vibrant colours. Selling everything from bras and panties to teddies and bodysuits, For Love and Lemons is the one-stop shop you need for undergarments that will make you feel and look beautiful.
Shop For Love and Lemons online.
28. Bordelle
If you want to splurge on your lingerie (because why not?), head to Bordelle. With thoughtfully designed lingerie and bodywear, you can find only the finest materials here. For those who want to spice things up even more, Bordelle offers collections of luxury bondage-inspired lingerie with 24K gold-plated hardware.
Shop Bordelle online.
29. Aerie by American Eagle
Capturing the spirit of today’s socially aware generation, Aerie by American Eagle is at the forefront of a revolution in the lingerie industry with its powerful message of self-love and inclusivity. Its “Real” campaign is a celebration of diversity, showcasing models of all shapes, sizes, and abilities, untouched by airbrushing or digital alterations. The products themselves, featuring a range of lacy bralettes, knickers, and loungewear, are also extensive and designed to fit women of all body types. By challenging restrictive beauty norms, Aerie empowers women to embrace comfort and confidence, and to remain authentically themselves.
Aerie, 1/F, 31A Queen’s Road Central, Central, Hong Kong, p. 3188 4725
[This article was originally published in August 2023 and updated in 2024 by Catherine Pun.]