In order to serve and support the local community, Wellcome—the popular supermarket chain—has developed their own in-house brands to provide a range of high-quality products at value-for-money prices for local people.
Newly upgraded after 16 years of success, Yu Pin King by Wellcome delivers authentic Chinese delicacies without compromising their commitment to deliver “Great Quality. Great Taste. Great Price.” For those looking to explore, the new but much-loved Meadows brand can help you discover the best products from around the world from the convenience of your neighborhood Wellcome and Market Place stores. Appreciated by Hong Kongers as home-town favourites, Wellcome’s exclusive own brands have won more than 80 international awards.
Products from the new, but already much-loved, Meadows brand are carefully selected from all over the world ensure absolute quality.
Appreciated by Hong Kongers as home-town favourites, Wellcome’s exclusive own brands have won more than 80 international awards.
Wellcome guarantees that its own brands are priced on average 20% lower than national brands. An average family can save up to $5,000 per year if they switch from national brands to Meadows and Yu Pin King. These two brands source their products from 26 countries around the world, while over 140 products – especially produce, meat and bakery items – are sourced directly from within Hong Kong. The Wellcome team is committed to working with local suppliers as much as possible.
Taking Yu Pin King to the next level
Yu Pin King offers a signature range of award-winning products, such as the Thai Hom Mali Rice (sourced directly from Thailand), which was voted the best-tasting rice in the world at the 12th World Rice Conference. The Monde Selection range of certified products, includes Yu Pin King Iron Buddha Teabags, Yu Pin King Pu-erh Teabags, Yu Pin King Top-shell in Red Braising Sauce, and Yu Pin King Top-shell in Oyster Sauce. The Yu Pin King brand is committed to the brand’s triple promise of Great Quality, Great Taste and Great Price, and is among the most reliable partners when it comes to preparing Chinese cuisine for friends and family.
Since 2021, the Meadows and Yu Pin King brands have won over 80 international awards. Signature products from Meadows include fresh cherry tomatoes flown in directly from the Netherlands; sandwich bread baked in Hong Kong with Japanese flour; Every Day Sugar from Korea; ice cream from New Zealand made with real cream; oatmeal made with 100% Australian oats; almonds from the US; and chocolates from Belgium.
Contributing to the community
Wellcome is proud to provide a range of high-quality, high-value products at great prices in order to better serve the local community. Many of Wellcome’s own brand products are in their Low Prices Locked programme, where prices are locked for at least six months to provide local customers with the peace of mind that their daily essentials will not increase in price.
As part of its Heartfelt Giveback Programme, Wellcome recently launched the Sik Jor Fan Mei 食咗飯未 (“Have you eaten rice yet?”) campaign. The campaign donated 28,000 kg of Yu Pin King rice to 15 local NGOs with central kitchens.
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