Committed to promoting a fun culture of innovation and learning, The Mills joins hands with British inflatable design group Designs in Air to transform the property into a magical marine wonderland, featuring spooky inflatable monsters and their terrifying tentacles. Visitors young and old, it’s time to dive in!
About Designs in Air
Designs in Air is an inflatable design company directed by artists Filthy Luker and Pedro Estrellas. The company is renowned for spicing up skylines with vibrant inflatable art pieces that peek out from the architecture of cities. One of the company’s signature designs, the Inflatable Tentacles, known as “Octopus Attacks”, was first showcased erupting from an abandoned bakery in France in 2004, and again in a derelict navy yard in Philadelphia in 2018 . Its monstrous limbs writhing out of rusted, broken windows drew a spotlight onto the forgotten site. Last year, Designs in Air’s works could be seen in The Yorkshire Museum and various municipal government buildings in efforts to give life to the historical structures and highlight marine conservation. Together, the architecture and Designs in Air’s vivid and jovial pieces make for a sharp and comical contrast – perhaps the best ingredient to giving old buildings a new meaning.
Designs in Air at The Mills
By partnering with Designs in Air, The Mills hopes to bring the same oomph, pizzazz, zing, and attention to historic conservation in Hong Kong. Catch Designs in Air’s inflatable installations around The Mills until 31 October!
Photo Hunt at The Mills – Seek the Sea Monster
“Seek the Sea Monster” is an event encouraging visitors to search for the various inflatable installations that have made their way to The Mills. Visitors simply have to pick up a photo hunt game sheet at the G/F Concierge and complete the scavenger hunt. Don’t forget to submit the completed game sheet to the staff – the first three winners each day will be rewarded with surprise gifts!
Aside from embarking on this scavenger hunt, you can also add your own twist to the game: try colouring in the sheet as you travel around The Mills and turn it into your own, unique artwork!
Redeem limited-edition tattoo stickers of “The Fantastical Beasts of The Sea”
During the campaign period, visitors who spend $500 or more across two transactions can redeem The Mills’ “The Fantastical Beasts of The Sea” limited-edition tattoo stickers on a first-come, first-served basis.
Be one of the spooky sea monsters with the special Instagram filter
A limited-edition Instagram filter will be launched during the period. Check out the filter and you can be one of the spooky monsters with different monsters eyes to choose from! Remember to share your spooky monsters moments with your friends and The Mills @themillshk.
Get the filter on Instagram.
Halloween at The Mills
To celebrate Halloween 2022, The Mills is also ringing in with adorable pumpkin installations, Trick-or-Treat, and more. To dial up the spook factor, The Mills will be hosting an Instagram photo challenge with rewards worth up to $500! Kids can join in on the spine-chilling fun as well: simply visit The Mills in costume, strike a pose, and upload your photo with the hashtag #TheMillsHalloween2022 and tag @themillshk for a chance to win. The top five most creative snaps will take home gift vouchers worth up to $500. For details and terms and conditions of the Instagram challenge, please refer to The Mills’ social media.