The moment globally recognized social media conglomerate Facebook rebranded as Meta, the Metaverse defined a new era of online environment and heralded the official entry of the market into the “Web 3.0” era. In this new era, the economic model also changed from a social network economy to a virtual world and virtual product economy. Leading the avant-garde brigade are Alvin Wang, former CEO of A Music who has taken senior management positions in various major international record labels, Michael So, former director of multiple listed companies with over 20 years of experience in e-commerce, and Thomas Cheung, veteran technology and blockchain investor. The three have joined forces to establish “MetaPlayers” – a virtual platform aimed at connecting and levelling the playing field for individual artists, helping independent musicians and creators enter the metaverse and establishing a cutting-edge music economic epoch through the universal language of music!
“Metaverse” refers to the concept of a future-proof and decentralized online three-dimensional virtual ecosystem. The metaverse combines technologies such as Mixed Reality (MR), Virtual Reality (VR) and Augmented Reality (AR) to link the physical and virtual world. In the metaverse, a fully functioning economic model, virtual avatars, and digital assets complement each other, as users interact through avatars for both recreation and work. Blockchains, non-fungible tokens (NFTs), and cryptocurrencies integrate into this virtual playground to safeguard users’ assets and rights.
An Open World for Artists
MetaPlayers’ music community is open to the world, bringing together top musical talents and opening the door for independent musicians and creators. Creators present themselves as virtual avatars in the metaverse to create and release different types of music. With the platform’s technical support, music creators, choreographers, performers, and set designers merge their talents to produce and deliver a unique performance and idol that is impossible in the real world. Alvin Wang, co-founder of MetaPlayers, says, “Having been in the music industry for over 20 years, I have seen limitless talent in our pool of artists. The implementation of virtual avatars allows all artists, no matter their background, age, or veteran status, to design and rebrand themselves, which pushes musical boundaries and breathes new life into music circles all around the world.” In the era of Web 3.0, the Metaverse’s decentralization dismantles the control that major record labels hold over the industry, giving creators increased freedom for creativity, and enabling them to break through language barriers allowing for an increasingly globalized audience. In the coming weeks, MetaPlayers is debuting its first virtual idol with original songs and music videos to encourage all to join this revolution. Collaborations with established artists are in the works, as the platform brings premium music to the audience in a completely new format.
NFT Music Marketplace as an Artist’s Insurance
NFTs guarantee intellectual property of creators, prevent duplication of art pieces, and encourage a novel method in producing art. MetaPlayers is collaborating with CryptoBLK, an application for artists to mint their pieces into NFTs, opening up innovative ways to carry out transactions and make purchases of collectables and souvenirs, all under the direct supervision of the creators. This prevents some of the industry’s most persistent problems: the processing of royalty payments, counterfeit tickets, and scalpers.
The DJ Mag Rising Star Competition
To attract talents into the ecosphere, MetaPlayers will co-host a hybrid competition, DJ Mag Rising Star, with Major Player Limited and authorized by DJ Mag, the leading authority in electronic dance music (EDM). Launching in early 2022, DJ Mag Rising Star will be a hybrid competition, with on-site, online and VR components, inviting the world’s top EDM DJs and celebrity guests to join an international event encompassing China, Hong Kong, Macau and participants from around the world. Participants will DJ in virtual reality while the audience interacts in real-time with the event, bringing forward a new age of musical production and performance!
Established by Alvin Wang, former CEO of A Music who has taken senior management positions in various major international record labels with over 20 years in the music industry, Dr. Michael So, former director of multiple listed companies with years of experience in e-commerce, and Thomas Cheung, veteran technology and blockchain investor, MetaPlayers connects technology with music, introducing “Web 3.0” into a music social platform.
Within the Metaverse, syncing of avatars with virtual assets allows users to independently create and pursue music endeavours through a decentralized platform once held by private record companies, directly extending their reach of a global audience. MetaPlayers collaborates with blockchain spearhead, CryptoBLK, to launch NFTs and integrate cryptocurrency into the Metaverse to provide transparency and protection to users’ intellectual properties. For more information on MetaPlayers, please visit https://metaplayers.io/