In collaboration with Red Dot Institute, the research organisation affiliated with the prestigious Red Dot Design Award, Red Dot Exhibition “The Essence of Design – Creating Value” highlights the importance of good design, and how crucial it is for companies and brands to recognise that design impacts not only their aesthetic, cultural, and social aspects, but also business value. The exhibition showcases a wide range of new and old products that have previously received the Red Dot Design Award to explore how good design can create value, shining a spotlight on the concept of “design value”, and how it can be translated into business value.
Concurrently on display is a special showcase of outstanding works by HKDI students who won the Best of the Best Award, Red Dot Award: Design Concept, including “Yuen Sek” and “Tri Cane” designed by HKDI recent graduates Alvin Liu Shing Kai and Jordan Lau Tsz Chun respectively. The projects are excellent examples of how design talents at HKDI create value by design – drawing inspiration from everyday observations, and building intuitive experiences and compelling products that improve lives.