Seeing beyond the current trends and the surging popularity of NFT, HSBC is at the coalface and pioneer in the industry of NFT and Metaverse-related topics, taking the customer proposition and experience beyond ordinary retail banking offerings.
From 29 April to 19 June, HSBC will serve as the title sponsor of Hong Kong’s most diverse NFT exhibition, which will display a selection of the most treasured NFT artworks spanning K11 Musea and K11 Atelier HSBC Wealth Centre, with the latter opened exclusively to HSBC’s High Net Worth (HNW) clients.
NFT art in the Gold Ball
HSBC transforms the Gold Ball into an Instagrammable space, equipped with advanced technology panels to showcase HSBC’s vision and dedication in providing the most digitalised and engaging experience to its clients in the art-finance and digital field. Clients are able to explore the story of HSBC’s pioneering movement in NFT art-finance, including the showcase of two owned digital art assets – The Art of Progress and Threads of Life – as part of the NFT exhibits in accordance with sustainability initiatives, for the public to understand the story beyond the art.
To maximise the digital art appreciation exposure and showcase the overall HSBC vision, a lightshow of the series of NFT artworks will also be displayed on the exterior wall of HSBC Main Building, transformed into the largest outdoor NFT gallery in Hong Kong.