Chinese New Year is a time for feasting, celebrating and coming together in the name of good health, good luck and good fortune. And Shake Shack is the place to enjoy it all as it welcomes the Year of the Rabbit by launching its Hot Honey Chicken menu in Hong Kong for the first time.
Available January 17 to February 26, the perfect marriage of sweet and spicy makes for an auspicious choice for Chinese New Year feasting. Not only does honey symbolise sweetness and happiness in Chinese culture but its nourishing properties make it one of the more popular ingredients on Chinese menus. What’s more, the honey’s golden yellow hue together with the blazing red of the Hot Honey Chicken’s sweet and spicy sauce offers a message of good fortune and prosperity for the coming year.
A spin on the classic Chicken Shack, the Hot Honey Chicken Sandwich (HK$63) brings the heat with a hot honey-glazed crispy chicken topped with the Shack’s cabbage and green apple slaw on a toasted potato bun. Guests can choose either chicken thigh or chicken breast for their own burgers. The selected chicken is fresh, hand-breaded and cooked to order every time with no antibiotics and hormones – ever.
Perfect for sharing with family and friends during Chinese New Year celebrations, the limited-time Hot Honey Chicken Bites (6 counts: HK$40; 10 counts: HK$56) are crispy, whole white meat chicken pieces served with Hot Honey sauce on the side.
Apart from the gourmet sandwich and chicken bites, Shake Shack is also introducing limited edition red packets for festival celebrations. Starting from January 17, fans can get their hands on this by heading to their local Shack and ordering any Hot Honey exclusives! Red packet stocks are limited and on a first-come, first-served basis. So whether you’re grabbing a quick bite or hosting a festive feast, the Shack invites one and all to kick-start the Year of the Rabbit with the sweet and spicy taste of good fortune and a hearty kung hei fat choi!