In celebration of 25 years of business success in Hong Kong, multidisciplinary design studio Atelier Pacific collaborated with Hong Kong Tramways to present an iconic “Art Tram” which serves as a ‘thank you’ to Hongkongers for the opportunities provided.
Atelier Pacific’s illustrations covering the exterior captures cartoon-esque fantastical views of the city, showcasing its unique characteristics and culture in a fun and engaging way for the public to enjoy, whilst also drawing attention to Atelier Pacific’s contribution to the cityscape. Throughout the design, familiar scenes are present, such as a group of friends playing mahjong on the side of the street, celebratory lion-dances, and roast ducks hanging by the window of a local restaurant. Key Atelier Pacific projects for clients such as the Hong Kong Museum of Art and Louis Vuitton are also featured.
As the need to improve spaces that can be easily enjoyed, navigated and understood by all becomes even more important for the post-Covid era, Atelier Pacific looks to expand its work within the public space sphere using their design skills to attract customers and “keep them happy”.