This summer, Henderson Land Group is launching the “Realising Your Green Lifestyle” campaign, as a prelude to its refreshed brand image and brand colour – Henderson Green – one that symbolises hope, vibrancy, freshness, and care for Planet Earth. To advance sustainable development and create value for the local community, Henderson Land is collaborating with eco-friendly homegrown brand Espresso Alchemy.
This new campaign has specially selected two sustainably produced coffee beans, sourced from single producers in Ethiopia and Brazil, to bring coffee aficionados an exceptional new drinking experience – the exclusive #HLDxALCHEMY limited-edition specialty coffee series. Both coffees are produced in farming systems that are committed to sustainability, the preservation of local ecology, and support for local communities.
Through this first-ever coffee collaboration with Espresso Alchemy, Henderson Land hopes to instil the importance of sustainability into the daily coffee-drinking routine of many, putting green living into practice from the source of the selected coffees. From now until 21 August, these #HLDxALCHEMY limited-edition specialty coffee charity products will be available at Espresso Alchemy Mira Place, Tsim Sha Tsui. Limited-edition coffee packs, each coming with an exclusive Henderson Land tumbler in support of green living, will also be sold online. Half of the campaign product proceeds will go to Green Power in support of local environmental education and sustainable development.