Legendary virtual pet game Neopets is extending an enchanting invitation to family and friends to step into a whimsical wonderland of Y2K nostalgia at Hong Kong’s most vibrant shopping hub Fashion Walk all throughout the Christmas season. From December 1 2023 to January 1 2024, its first-ever spectacular pop-up store and installations in Asia are set to transform the streets of Causeway Bay – Paterson Street, Food Street and Fashion Walk Atrium – into a mystical holiday attraction to reminisce about the cherished game, bringing the World of Neopia to life. Eights characters in seven Instagrammable spots will be displayed. Unveiled in 1999, Neopets soared to a staggering 35 million monthly active users at its peak, hailed by many web developers as the pioneering archetype of social media.
Experience the joy of Christmas at Neopets pop-up store in Fashion Walk Atrium
The Neopets Hong Kong pop-up store is situated in the Atrium, where visitors will be greeted warmly by the iconic characters Kacheek and Shoyru, playfully waving from above the entrance of Fashion Walk. Though these two are slightly out of reach from the ceiling, guests can select their very own enchanting companions directly from the shop below. For those eager to unleash their creativity, designated drawing areas await, providing an opportunity to craft their unique Neopets fantasy. Embrace the festive magic as Neopets distributes themed balloons every weekend at Causeway Bay. Visitors can also express their wishes on the 25th anniversary limited edition postcard and mail it to their friends and family.
Rediscover Neopia’s magic at 4 Instagrammable spots on Paterson Street
More magical moments are set to unfold at Paterson Street. Visitors can immerse themselves into the world of Neopia where they will be firstly welcomed by characters Aisha and Shoyru. As visitors stroll through the glittering star arch, they are able to relive thrilling adventures such as fan-favorite minigame, Hasee Bounce, by stepping into a 2-meter tall massive Christmas gift box. They will then later meet other signature Neopets, Kacheek and Kougra, at other stunning Instagrammable locations along the way.
Indulge in Food Street’s enchanting Neopets Christmas lights
The Food Street will light up by a bedazzling appearance of fav-favorite Neopets character Jubjub, feasting your eyes with jolly surprises under the starry lights.
25th Anniversary Special: Limited-edition collection at Fashion Walk
Alongside various checkpoints in Causeway Bay, Neopets has a special treat in store – a captivating collection of limited-edition merchandise for visitors to bring the magic home. Neopets enthusiasts should not pass up the chance to grab exclusive items, such as the 25th-anniversary limited edition Neohoods (limited to just 3,000 pieces) and the chic Neopets phone grip, offering a selection of 12 characters.