ESPRIT is launching its Block Party Pop-up, a special concept in celebration of its latest capsule collection with Rest & Recreation. Taking over Loop Kulture, an eco-friendly cafe with a focus on sustainability and upcycling culture in Shum Shui Po, the pop-up offers a dynamically branded experience, inspired by the hip and youthful energy of the local neighbourhood. The party features a special menu, along with live DJ performances on the weekends (3.30-7:30pm on 29 May and 12 June). Don’t forget to take a snap at the Instagram-worthy photo wall, neon signages, and graffiti installation!
Moreover, there is a special menu which includes six refreshing beverages. Those feeling peckish can also order a yoghurt bowl (featuring ESPRIT colours), or the café’s first-ever pasta dish – a smoked salmon pesto linguine.
Guests will receive exclusive privileges by scanning a QR code on site – a one-off 20% off on their ESPRIT purchase via its official e-commerce site. In addition, customers are invited to take part in a social media campaign by posting their café experience, tagging @ESPRIT and @loopkulture, plus #ESPRITxRR and #ESPRITHongKong. Three winners will be picked and rewarded with a prize set from the ESPRIT x Rest & Recreation capsule collection!
