Videotage is initiating a brand new online creation platform contentlab.hk on 1 June 2020 in response to the pandemic year 2020 which has caused changes from the ways we learn, live and work to art and cultural events. In the internet and social media era, art making and appreciation are not only linear dissemination and reception but also a multi-directional interaction. It is predominant during the social distancing practices. In view of this phenomenon, Content Lab is going to explore the possibility of media art in the “new normal” of post COVID-19 through seven aspects: “Made by Artists”, “Made By The Lab”, “Make A Conversation”, “Make Waves – Pop-up Cinema”, “Make Your Content”, “More Makings” and “Make Residency Live”.
MADE BY ARTISTS:
Artists will be commissioned to produce video works and performances that are made specifically for social platforms.
MADE BY THE LAB:
Team members at Videotage will produce in-house creative content in the format of video, meme, and creative texts, attempting to blur the line between curator, artist, administrator, and content creator.
MAKE A CONVERSATION:
Audience will have the opportunity to initiate dialogue with artists through a series of live social events.
MAKE WAVES – POP-UP CINEMA:
A series of time-limited online showcase of moving images will be hand-picked by the team of Videotage.
MAKE YOUR CONTENT:
An opportunity for the general public to produce homemade VR, filters and video contents by regenerating footage collected by Videotage.
A series of nontraditional educational programs concerning media art history and behind-the-scene stories will introduced to the public.
MAKE RESIDENCY LIVE:
A digital residency program that aims to blur the boundary between the digital and physical worlds through engagement with artists in collective creative content-making sessions and various gaming platforms.
Content Lab aims to generate creative outputs that thrive, find new ways to engage audiences and deliver positive impact to wider communities within Hong Kong society and beyond. It will also serve as an incubation program to groom a new generation of creators. Through the process of creating, the project aims to utilize art to discover identities, find faith in humanity, and create a positive outlook on life.