Carbon Wallet, Hong Kong’s one-stop green lifestyle reward platform, announced a new recycling programme in collaboration with six leading beauty brands – Fresh, L’Occitane, The Body Shop, Factiv, Evolcare, and Melvita – and recycling partner V Cycle to celebrate Earth Day 2023. This programme reflects a shared commitment to reduce plastic waste in the beauty industry and make sustainability more accessible in Hong Kong.
The Beauty in Recycling: Joint Beauty Brand Recycling Programme 2023 is the first of its kind in Hong Kong. Setting itself apart from solo brand-led recycling schemes, this programme encourages consumers to recycle their beauty product empties by enhancing recycling accessibility with an extensive network of in-store recycling points. From 20 April to 30 June 2023, consumers can visit over 60 stores of six participating brands and earn Carbon Wallet (CW) Points by recycling their beauty empties from any brand.
To participate in the programme, users are required to drop their empties in the in-store recycling boxes and submit a record of this activity using the Carbon Wallet App. By scanning the QR code on the recycling box, users will instantly receive 100 CW Points and get additional points depending on the type and quantity of recyclables. New users can even receive a free MTR ride when they fill in a brand-specific promo code during registration! To thank users for their contribution in protecting the environment, they will also be entitled to special offers from their favourite beauty brands.