Designer and founder of Innika Choo
The island has had a lifelong impact on me.
Perhaps it’s her innate sense of creativity, or perhaps it was her mother’s passion for creating dresses for her as a child that blossomed Innika Choo’s love of fashion. She started her career in fashion as an international stylist, with Bali being one of her many destinations where she now resides. She then started designing cute and flowy smocks and dresses, posting just 10 pieces on her Instagram page. These singular creations quickly sold out…
From then on, her label Innika Choo continued to gain recognition, earning features in big fashion magazines like Vogue, Harper’s Bazaar, Elle and Cosmopolitan, to name just a few. When describing her pieces, Innika says “Each piece is a keepsake, made to last, out of handpicked, luxe materials that float with you from one life chapter to the next.”
Tell us your story – how did you get here?
After living in London, Dubai and Singapore, my husband came to Bali for a work project and we never left. Along the way, I started creating dresses, and since then, we’ve carved a life around that and our three kids.
What impact have you made in Bali?
A lady never brags about such things. Rather, the island has had a lifelong impact on me.
What does 2022 look like for you?
Reconnecting with my community, hopefully lots of new and old faces. The wild unknown, with a dollop of personal growth in the family and in our business.
What do you love most about Bali?
The childhood that our kids get to experience.
What’s the one thing you could wear for the rest of your life?
Who is your Local Legend and why?
Astrid is my Pilates instructor and I love her bendy, stretchy and strengthening classes, two times a week.