Queen of quality basics, and founder of Les.Basics
Clothing is much more than just a piece of material; there are real humans and families behind every creation.
Tell us your story – how did you get here?
I visited Bali in 2014, and soon came back to stay for just a few months. Well, I ended up staying 7 years! I was seeking an adventure rather than ‘moving’ to another country, but it was soon after that that I decided to invest, open Les.Basics and create my brand! It was an impulsive decision but also felt right. I took the risk to do it even if I had no experience and no knowledge of anything related to production. But what I had was a strong passion for fashion and an eye for designs. I knew right away I wanted to create basics to fit the needs of my travel outfits, and to make them the right way using ethical practices and good quality materials. I had no idea what I was getting myself into. It is, to this day, a very humbling experience.
What accomplishment are you most proud of?
I would say my people, my team, and the fact that we maintain a beautiful relationship with our makers. Our staff and tailors are well cared for and everything is done with respect and a lot of love. I love seeing my team live up to our values in the company. I always say it’s not only marketing words, but we truly care and implement what’s important in every aspect of our life, not just in the office but in our day-to-day lives. We focus on what matters.
I’m also very proud of the brand’s design improvement and refinement over the years. I’m very proud to have built our denim brand – which has been a real challenge – but what we’ve created is truly a dream come true for me. The brand has grown, and I have grown with it.
What impact have you made in Bali?
Bringing the basics and denim game up in Bali, right? Haha no seriously, I think I brought a greater awareness to ethical practices in the production chain. By educating and showing the behind-the-scenes of who’s making the clothes, I’ve shown that clothing is much more than just a piece of material; there are real humans and families behind every creation. And it’s these people who are impacted by our consumption choices and the production processes. Supporting local makers throughout the year has been at the forefront of our brand, and to keep that proximity and relationship with our makers has been very rewarding. They mean a lot to me.
What does 2022 look like for you?
Challenging but hopeful. The last two years have left some noticeable damage (like many others) on our company, and also my mental health. I feel extremely lucky to still be able to do what I love every day, and to have kept my whole team. We found a way to still work with all our factories during those tough times. We were in this together. For 2022, we are ready. We are working on a few capsules that represent freedom, travel and passion, bringing with them a touch of colour – which is not our usual – and a little edge. We are also working on developing our denim range even further this year (finally!).
What do you love most about Bali?
Its energy, the Island of the Gods – I love to think that this island is somehow magical. I also love the good vibes of the locals here; they are truly special. Bali is unlike anywhere else I’ve travelled to.
What’s the one thing you could wear for the rest of your life?
100% a great pair of denim shorts or jeans (depending on where I am in the world), together with a white tee and an oversized blazer… a simply divine outfit!
Who is your Local Legend and why?
The girls from We Like Bali are so inspiring and they help others make this world better, all while being amazing women.